Hanna Andersson: Engineering as a business driver
In this episode we talked about:
- The hidden issues that quietly kill ecommerce performance and how to fix them
- Why selective modernization reduces risk and delivers faster wins
- How API-first, microservices-based architecture future-proofs your platform
- Why clean, connected data is the key to AI success
- How to align engineering, marketing, and CX to boost conversion
- How to prepare for the impact of conversational AI search on product discovery
🎧 Listen now on Apple Podcasts, Spotify, or YouTube
Episode highlights:
[02:04] Modernizing a heritage brand’s ecommerce stack without disruption
[03:15] Big bang vs. incremental modernization; why slow is sometimes fast
[04:11] The flexibility benefits of API-first, microservices architecture
[09:05] The three prerequisites for AI readiness
[12:24] How marketing-engineering alignment drives revenue
[13:42] Operationalizing Digital Experience Assurance (DXA)
[15:01] Preparing for traffic shifts from AI-driven search
Matt's bottom line: Modern ecommerce engineering isn’t just about technology—it’s about profitability, speed, and trust. The winners will be brands that bridge technical innovation with business impact, while staying ready for the AI-driven future of shopping.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
Audit your site today
Understand the revenue impact of all errors on your site and how to swiftly reproduce and resolve.