Tire Agent: Why human connection beats AI
Podcast
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Jared Kugel
Founder & CEO

In this episode we talked about:
- Building a customer-centric business in a traditionally brick-and-mortar industry
- The importance of trust, education, and referrals in driving repeat purchases
- How Tire Agent balances profitability with exceptional customer service
- Key trends and opportunities in lagging ecommerce categories
Episode highlights:
[00:22] Jared’s background: Growing up in a family tire business
[01:20] The birth of Tire Agent: Identifying gaps in the tire-buying experience
[03:30] Challenges in the tire industry and ecommerce adoption
[06:00] The Tire Agent customer journey: From research to installation
[10:05] Building trust and loyalty in an infrequent purchase industry
[13:40] The Role of AI and Personalization in ecommerce
[15:20] The future of ecommerce: Opportunities in lagging categories
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