How Moschino resolved 120 site issues and achieved 99.57x ROI with Noibu
Background
Moschino, part of Aeffe Group, is an Italian luxury brand based in Milan, Italy. They have a range of products including shoes, leather accessories, perfumes, and luggage. The founder, Franco Moschino, launched the brand in 1983 and since then, Moschino has been one of the most recognized luxury brands in the world.
Maria Elena Badioli, the Ecommerce Customer Experience Specialist and Executive Assistant for Digital Development, spoke to us about how the company has now internalized ecommerce operations to improve their online brand and maintain their position as a market leader.
Challenge
Three years ago they began the process of internalizing the website. As most of the website was powered by an external team, they felt that they did not have control over their page and did not have valuable information about their customers.
Badioli mentioned that they had no visibility into the issues occurring on their site or their impact on customers and revenue.
Once they made the shift to have more control over their site, they were ready to find a platform that would give them full visibility into site issues and help them improve the customer experience.
Solution
Badioli notes that “We got to know Noibu at the right time. We knew we had some issues to be fixed and when we found that you were providing this service, we started our collaboration in good time”.
The ecommerce team at Moschino didn't know a solution like Noibu existed — one that could give them complete visibility into site issues and tie every finding directly to customer experience and revenue impact. Once Badioli understood that site issues were both a revenue problem and a customer experience problem, it was a no-brainer.
Outcome
After working with Noibu for a year and a half, Moschino resolved 120 site issues across their ecommerce store. Badioli noticed that “when we started the collaboration, the customers were reporting a lot less errors… no news is good news”. With this, Moschino’s customer experience has improved.
Beyond an experiential standpoint, the numbers demonstrate their site improvement too with a 99.57x ROI. For Moschino, Noibu was a substantial investment but was evidently well worth it!
About Noibu
Noibu is the leading ecommerce analytics & monitoring platform, purpose-built to help retailers protect and grow online revenue.
By unifying site monitoring, experience analytics, and conversion growth opportunities in a single pane of glass, Noibu gives ecommerce, engineering, and product teams everything they need to understand what's happening across the shopping journey, prioritize what matters most, and act on the opportunities that drive growth.
Learn more at www.noibu.com.
