$2.9M saved and hours reclaimed: How Noibu became an indispensable partner for Aeroflow Health

Aeroflow Health, a leading health solutions partner, helps patients navigate and access the benefits covered under their U.S. healthcare plan. Aeroflow Health’s solution makes it easy for patients to shop online for products and services covered by their insurance, including breast pumps, CPAP machines and supplies, incontinence products, catheters, CGM devices, lactation and doula care, nutrition services, and more. 

Recognizing the importance of an effective online patient journey, Aeroflow initiated a strategic partnership with Noibu in 2021 to enhance their digital experience. Ever since, the collaboration has enabled the company to optimize website performance, refine their internal workflows, and ensure every online patient interaction aligns with Aeroflow’s high service standards. 

To learn more about Aeroflow’s experience with Noibu and the positive impact on the team, we sat down with Chelsea Alverson, Senior Product Owner at Aeroflow Health.

Key digital challenges Aeroflow faced before partnering with Noibu

Before partnering with Noibu, Aeroflow encountered several challenges that hindered their ability to maintain a seamless ecommerce experience. These included:

Limited visibility into critical website errors: Developers spent significant time manually reviewing session recordings to identify which errors were most critical. Without a structured method for prioritizing issues based on their business impact, resolving problems was often delayed.

Lack of data-driven insights into patient interactions: The absence of clear, actionable data made it difficult to understand how website issues affected patient workflows and conversions. This limited insight posed challenges in optimizing the user experience and capturing potential revenue.

Challenges in cross-department collaboration: Reports on website issues frequently lacked essential technical details—such as browser type, URLs, and specific error diagnostics. This resulted in prolonged back-and-forth communication between customer service and development teams, slowing down the resolution process.

These obstacles underscored the need for a proactive, ecommerce-focused monitoring solution that could detect and quantify errors, ensuring a seamless digital experience for Aeroflow’s patients.

How Noibu helped Aeroflow take control of their website errors

Aeroflow implemented Noibu to address these challenges, eliminating guesswork in error detection, streamlining resolution, and empowering teams with actionable insights. With Noibu’s ecommerce-focused monitoring, the team gained visibility into critical site errors, improved cross-department workflows, and reduced debugging time through automated root cause analysis.

Immediate and measurable business impact:

• $2.9M prevented revenue loss: Over 12 months, resolving 36 critical errors helped prevent an estimated $2.9M in lost revenue.
• $583K+ in saved revenue: In the course of just three months, Aeroflow saved more than $583k in potential revenue.
• Faster resolution times: Developers can now address high-impact issues immediately, reducing downtime.
• Enhance cross-department collaboration: Improved communication between customer service, developers, and product teams streamlined issue resolution.
• Smarter prioritization & faster fixes: Noibu’s intuitive dashboard surfaces the top critical errors at any time, allowing teams to focus on fixes with the greatest impact.

No one has to spend hours searching through sessions, combing through things. They can just quite literally go to the dashboard and say, 'I'm going to work on these five things, and I know it's going to impact the business because Noibu makes sure that those priority issues are upfront.
— Chelsea Alverson, Product Owner at Aeroflow Health

Game-changing accuracy with Noibu Help Codes & Verify tag

Among the many benefits Aeroflow credits to Noibu, Chelsea highlighted two features as particularly transformative.

Noibu Help Codes: Noibu Help Codes replaced vague customer service reports with precise, session-based diagnostics. This shift eliminated the need for back-and-forth communication, accelerated issue resolution, and provided actionable insights that helped refine patient workflows—improving both accessibility and conversion rates.

We utilize Noibu Help Codes often. ‘What browser are you on? What URL are you going to?’ All of these questions we ask [patients] are now resolved with a Help Code. All these questions that we would have spent back-and-forth messages or hours trying to track down are now just available to us at the start of the conversation.
— Chelsea Alverson, Product Owner at Aeroflow Health

Noibu Verify tag: Noted as the most significant benefit for the Aeroflow team, the Verify tag ensures that only business-critical errors are escalated. This targeted approach prevents resources from being wasted on false positives and gives executives confidence in the site’s overall stability.

[The Verify tag] saves us an incredible amount of time—hours and hours of my life—and I think that’s probably the biggest value add for our company.”
— Chelsea Alverson, Product Owner at Aeroflow Health

Conclusion: Unlocking sustainable growth with Noibu

For ecommerce-driven healthcare providers like Aeroflow, website stability is about more than just functionality—it’s about ensuring patients can reliably access essential medical supplies without disruption. Since 2021, Noibu has provided the visibility, automation, and collaboration tools needed to maintain a robust digital experience.

There's a lot of tools that can just view sessions. But how does Noibu go beyond? Showcasing the different errors throughout the session, whether or not they're patient impacting or front-end impacting…being able to look through a session and see all the errors that could be potentially manifesting in a negative way…that is what sets it apart.
— Chelsea Alverson, Product Owner at Aeroflow Health

By eliminating hidden errors and streamlining internal workflows, Noibu has become an indispensable part of Aeroflow’s digital strategy. As the company continues to grow, Noibu remains a trusted partner, ensuring a seamless, error-free online experience that supports both business success and patient care.