How Ruroc achieved 42.89x ROI with Noibu

Background

Headquartered in Gloucester, England, Ruroc is a leading brand in the snowboarding and motorcycle industry where the company provides high-quality helmets that save lives. Starting as just a small family-run business, the team has now grown to over 160 employees with sales in over 100 countries.

As one of the UK’s fastest growing brands, Ruroc has to have an exceptional ecommerce performance. Dan Goodwin, Frontend Developer at Ruroc, gave us his insights on how the company has been able to transform its site since using Noibu.

Challenge

For Dan, the challenge was gaining visibility into what was actually happening on the site and having the context needed to act on it. Previously, the team never had a system in place when it came to solving errors on the site.

Dan explained that “We were just kind of relying on customers contacting customer service and we had to try to replicate it ourselves. But we really had no real way of seeing what they were seeing.” In the past, Ruroc had tried to implement another software service, but the team found it too difficult to pinpoint specific errors and users.

Solution

Feeling defeated without the information they needed, the team continued to overlook site issues, lacking a reliable way to surface, understand, and prioritize what needed fixing.

According to Dan, “We weren’t really looking for anything because we didn’t really know it was a problem at the time. I guess ignorance was bliss in that case.” Oftentimes, customers know there are problems on a site, but tthe company feels there is no way to go about resolving the issues, so they accept them as part of the reality of running an ecommerce site.

Outcome

When asking Dan what he has gained from the Noibu tool, he indicated that “In terms of a development experience, I would go as far as to say the tool is invaluable. It’s just an awesome tool to pinpoint what’s going on.”

Other than improving the process for Dan’s developers, Noibu has provided Ruroc with exceptional results in terms of ROI. Over the past year, Ruroc has achieved a 42.89x ROI by using Noibu to identify and resolve high-impact site issues.

Listen to Dan Goodwin explain how Noibu gave his team the visibility and context to resolve site issues faster:

About Noibu

Noibu is the leading ecommerce analytics & monitoring platform, purpose-built to help retailers protect and grow online revenue.

By unifying site monitoring, experience analytics, and conversion growth opportunities in a single pane of glass, Noibu gives ecommerce, engineering, and product teams everything they need to understand what's happening across the shopping journey, prioritize what matters most, and act on the opportunities that drive growth.

Learn more at www.noibu.com.