Case Study

How Champion turned site friction into revenue growth with Noibu's conversion intelligence

Industry

Apparel & Sportswear

Job title

Sr. Tech Product Manager

Noibu’s impact

Since implementing Noibu, Champion's team have resolved 9 critical checkout bugs, resulting in an impressive ROI of over 18x.

Brand: Champion – Global athleticwear retailer
Challenge: Hidden checkout errors, missed conversion opportunities, and poor visibility into revenue-impacting site issues
Solution: Noibu’s ecommerce conversion intelligence platform combining error monitoring, performance analytics, and conversion optimization insights
Results:
- 9 critical bugs resolved
- 18x ROI through recovered and new revenue
- Conversion rate improvement and smoother digital experience
- Shift from reactive bug fixing to proactive digital growth strategy
Why It Matters: Noibu enabled Champion to move beyond traditional ecommerce monitoring and into revenue-focused digital experience optimization, reducing friction and improving ROI across the funnel.

About Champion

Champion, the globally recognized athleticwear brand, knew something wasn’t adding up in their ecommerce experience. Despite strong traffic and product demand, conversions weren’t where they should be. Bugs were slipping through, and customers were dropping off without explanation.

That’s when Champion turned to Noibu—a platform that goes beyond error detection to provide deep insights into technical performance, digital experience quality, and conversion blockers.

By implementing Noibu, Champion was able to proactively identify high-impact issues, streamline resolution, and uncover new opportunities to drive revenue growth.

The challenge: Unseen issues were silently draining revenue

Like many ecommerce brands, Champion was struggling with issues that traditional monitoring tools couldn’t fully explain:

Checkout abandonment that couldn’t be traced
Revenue-impacting bugs that went unnoticed
No clear prioritization for what dev teams should fix first
Difficulty tying technical issues to business outcomes

The lack of visibility made it hard to take action—and even harder to understand what it was costing the business.

“Noibu brought a level of visibility we didn’t have before. It showed us the issues affecting revenue and let us prioritize accordingly.”
— Eric Rymarz, Digital Product Manager

The solution: Proactive, revenue-focused monitoring

Champion implemented Noibu’s ecommerce intelligence platform to detect hidden errors, measure their impact, and resolve them with speed and clarity.

What Noibu delivered:

1. Error detection with business context

Real-time monitoring uncovered hidden bugs across Champion’s ecommerce flow
Errors were ranked based on revenue impact, not just technical severity

2. Performance and experience analytics

Noibu helped Champion surface friction in high-intent flows (e.g. cart, checkout)
Highlighted slowdowns, broken elements, and UI blockers hurting conversion

3. Conversion opportunity discovery

Insights went beyond errors—revealing areas for improvement in site performance
Gave cross-functional teams a shared view into revenue-impacting opportunities

“We’re not just fixing bugs—we’re optimizing the whole experience. Noibu helps us think strategically about ecommerce performance.”
— Eric Rymarz, Digital Product Manager,

The results: 18x ROI and a smarter ecommerce operation

By embedding Noibu into their workflows, Champion saw fast, measurable impact:

Impact area	Results
🐞 Critical bugs fixed	9 high-impact bugs resolved
💸 ROI	18x return on investment
📈 Conversion rates	Improved across key funnel stages
🛠 Developer efficiency	Reduced time-to-resolution with clear priorities
🌐 Experience quality	Less friction, smoother buying journey

Noibu didn’t just help Champion recover lost revenue—it helped them build a more resilient and growth-ready digital storefront.

A strategic shift in ecommerce monitoring

With Noibu in place, Champion made the leap from reactive support to proactive optimization. Instead of waiting for issues to be reported, the team now:

Detects and resolves errors before customers are affected
Prioritizes fixes that drive the highest business value
Aligns development, digital, and product teams around shared KPIs
Uses ongoing insights to fuel continuous revenue improvement

“It’s not just about what’s broken—it’s about what we can improve. Noibu helps us uncover what’s costing us money, even if no one’s reporting it.”
— Eric Rymarz, Digital Product Manager

Ready to unlock the revenue you can't see?

Most ecommerce brands are losing revenue to errors and friction they can't see. Noibu gives you total visibility—from bugs to conversion blockers—so you can protect revenue and unlock growth.

Book a demo to uncover the ecommerce errors and conversion blockers that are costing your business revenue today.

Frequently Asked Questions

What prompted Champion to adopt Noibu?

Champion needed greater visibility into silent revenue leaks caused by undetected site errors and performance issues. Traditional tools weren’t surfacing or prioritizing the right issues. Noibu offered a way to detect and resolve ecommerce friction based on business impact.

What types of issues did Noibu help Champion identify?

Noibu uncovered 9 critical bugs affecting the add-to-cart and checkout flows, as well as subtle performance bottlenecks and UX blockers that were contributing to drop-offs.

How did Champion measure ROI from Noibu?

Champion calculated ROI based on revenue recovered from resolved errors, improved conversion rates, and faster development cycles. The result: an 18x return on investment.

Is Noibu only for fixing bugs?

No. Noibu goes beyond error monitoring to help teams discover conversion opportunities, prioritize development work, and optimize digital experiences that directly impact revenue.

Who at Champion used Noibu?

The platform was used cross-functionally by Champion’s digital product team, ecommerce leads, and web developers to identify, prioritize, and resolve performance issues quickly.

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