Case Study

How Simons eliminates $9M in ARL and resolves 65+ critical errors each year

Industry

Fashion

Job title

Sr. VP of Digital Development & Unified Commerce

Noibu’s impact

Noibu helps Simons deliver a frictionless experience by proactively detecting and resolving 65+ critical errors annually, protecting an estimated $9M in revenue each year.

Founded in 1840 in Quebec City, La Maison Simons has evolved into a premier fashion retailer known for its accessible, inspired styles and exceptional shopping experience. Committed to a unified commerce strategy, Simons ensures customers enjoy a seamless journey across both physical and online stores.

To understand how Noibu has supported Simons in enhancing its digital experience and operational efficiency, we spoke with Yannick Vial, Senior Vice President of Digital Development & Unified Commerce.

The challenge: Maintaining a seamless digital experience

With over 180 years of retail excellence, Simons has long prioritized a smooth and enjoyable shopping experience. However, ensuring that same level of quality in the digital space came with challenges:

Reactive issue resolution: Errors were often discovered only after customers reported them, leading to delays in fixes and frustrating shopping experiences.
Unpredictable website performance: New feature releases and updates occasionally introduced bugs affecting the checkout process, login functionality, and product pages—leading to lost sales.‍
Lack of revenue attribution: The team knew errors were impacting sales but struggled to quantify the financial loss.

“We needed a solution that could detect issues before our customers did. Our goal was simple—provide a flawless experience from browsing to checkout without friction.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

The Noibu solution: Proactive, real-time error detection

Simons turned to Noibu for its ability to monitor the website with real-time alerts, detect errors proactively, and quantify the financial impact of digital issues. With Noibu, Simons can:

Identify errors before they impact customers: Noibu continuously scans the site, detecting and flagging issues as they occur.
Quantify the financial impact of bugs: The platform calculates how much revenue is at risk due to errors, helping Simons prioritize fixes effectively.
Enhance release confidence: By detecting issues immediately after updates, Noibu ensures smooth rollouts without negatively impacting customers.‍
Empower customer service teams: Noibu’s session recordings and Help Code feature enable fast issue replication and resolution.

The impact: Transforming digital operations at Simons

Since implementing Noibu, Simons has significantly enhanced its digital operations, driving measurable improvements in customer experience, revenue protection, and operational efficiency. By proactively detecting and resolving critical errors, Simons has been able to safeguard transactions, optimize website performance, and free up valuable development resources.

1. Faster issue resolution & increased operational efficiency

In 2025, even minor website errors can have a major impact on sales and customer trust. Noibu has helped Simons move from reactive issue management to a proactive approach that accelerates resolution and minimizes business disruption.

Key results within the first six days of implementation:

873 errors detected—allowing Simons to take immediate action.
26 priority transaction-blocking issues resolved quickly, preventing lost sales.
Significant time savings for development and QA teams, reducing manual debugging.

What’s more, over the course of our four-year partnership to date, Noibu allows Simons to resolve an average of 65+ critical errors annually, preventing transaction failures and safeguarding an average $9M ARL each year.

By automating error detection and pinpointing issues before they escalate, Noibu ensures that Simons' digital teams can focus on growth initiatives instead of firefighting problems.

2. Enhanced release confidence: Deploy without disruption

Website updates and feature releases are critical for innovation, but even the best-planned deployments come with risk. Simons relies on Noibu to actively monitor releases, ensuring the team can identify and resolve potential issues before they impact customers.

Instant ecommerce error detection—teams can resolve bugs before they affect transactions.
Minimized risk of downtime, especially during high-traffic periods.‍
Improved developer efficiency, allowing faster iteration and innovation.

“When we do a release, we really count on Noibu. We know that if there's an issue, Noibu will detect it just like a customer would. We can address it immediately.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

With Noibu acting as an always-on safety net, Simons can innovate with confidence—launching new features without jeopardizing revenue or customer experience.

3. Revenue preservation & seamless customer experience

Every second of friction on an ecommerce site directly impacts conversions. Noibu’s proactive monitoring has helped Simons eliminate bottlenecks, reduce checkout friction and preserve millions in revenue.

An estimated $9M+ in annual revenue saved by resolving critical errors.
Lower shopping cart abandonment rates, ensuring more completed purchases.‍
Faster response times to customer-reported issues, leading to better shopper satisfaction.

For high-growth ecommerce brands, Noibu is more than just an error monitoring tool—it’s a revenue protection engine that ensures every customer touchpoint remains seamless.

Why Noibu? A competitive advantage for enterprise ecommerce

For Simons, Noibu has become an essential part of its ecommerce tech stack—not just for bug detection, but as a strategic asset that improves digital agility, protects revenue, and enhances customer trust.

“Noibu empowers the quality of the customer experience on the website by closing the gap and eliminating the risk of a bad experience. We know about issues instantly, which ensures a smoother, high-quality experience for the customer. Noibu is really here to empower the quality of what’s happening on the website. It’s a game-changer.”
— Yannick Vial, Sr. Vice President of Digital Development & Unified Commerce

As Simons continues to expand and refine its digital strategy, Noibu remains a crucial partner in ensuring a seamless, high-performing ecommerce experience for its customers.