How Mejuri seamlessly navigated their Shopify Plus migration with the help of Noibu

Founded in 2015, Mejuri has redefined the fine jewelry market with high-quality, everyday luxury pieces at accessible prices. With a direct-to-consumer model and an expanding omnichannel presence, the brand has built a loyal customer base that demands a seamless and elegant shopping experience, both online and in-store.

When Mejuri decided to migrate to Shopify Plus in 2023, their engineering team faced a challenge of ensuring a flawless transition. Any errors or disruptions could impact conversions, customer trust, and revenue. To mitigate these risks, Mejuri turned to Noibu for support.

During a two-week Proof-of-Concept (POC) trial alongside the migration, Noibu demonstrated its ability to quickly identify and resolve critical errors, ensuring minimal disruption to the customer experience and mitigating potential revenue loss. After the trial, Noibu became a trusted partner for Mejuri, helping them optimize the entire migration process and beyond.

We recently sat down with Rigel St. Pierre, Sr. Director of Engineering at Mejuri, to learn more about their experience working with Noibu throughout the transition.

What challenges did Mejuri face during their migration?

Migrating to Shopify Plus was a significant move for Mejuri, but their existing error monitoring tools had limitations during the transition. The team faced several challenges:

• Too much noise, not enough clarity: Their previous tools generated a flood of alerts without context, making it hard to pinpoint critical issues.

It was a firehose of noise. We really struggled with the signal-to-noise ratio at that point.
— Rigel St. Pierre, Sr. Director of Engineering

• Time-consuming debugging: Engineers spent valuable time trying to reproduce errors manually, delaying fixes.‍
• Unclear revenue impact: Without visibility into the financial implications of the errors, prioritizing issues was a guessing game.

We'd start seeing a bug reported...and it was like, okay, is this affecting users? How many users is this affecting, and what is the cost behind that bug?
— Rigel St. Pierre, Sr. Director of Engineering

These challenges highlighted the need for a more focused and efficient solution. Enter Noibu.

How Noibu helped Mejuri take control of their migration

Noibu stepped in with a solution designed specifically for ecommerce, one that empowered Mejuri to cut through the noise and focus on what really mattered. With Noibu, the Mejuri team was able to quickly identify errors, prioritize fixes based on revenue impact, and resolve issues faster. Here’s how:

• Error prioritization by revenue impact: Noibu enabled Mejuri to assess the direct revenue impact of each error, allowing them to tackle the most critical issues first.
• Error grouping & root cause analysis: Our algorithms quickly identified the root cause of errors, significantly reducing the time spent on debugging.
• Session replays & Help Codes: Mejuri gained full visibility into customer experiences during the migration, while support teams could easily share specific sessions with engineers using our Help Code feature for faster issue resolution.‍
• Seamless Shopify Plus integration: Noibu integrated effortlessly into Mejuri’s existing workflow, delivering immediate value without disruption.

Preventing revenue loss in real time

Noibu proved to be more than just an error monitoring tool—it became a strategic partner in Mejuri’s migration journey. Here’s how Noibu supported the Mejuri team throughout the transition:

• Preventing revenue loss before it happened: One of the most critical wins for Mejuri was Noibu’s ability to identify errors proactively. During the POC phase, Noibu detected an issue that threatened to disrupt checkouts during the migration.

We had just launched on Shopify and we had a massive issue with an infinitely spinning cart. Through the POC phase, we were able to get errors from Noibu and resolve that issue in about 30 minutes.
— Rigel St. Pierre, Sr. Director of Engineering

• Accelerating resolution time: Noibu’s Help Code feature simplified error triage by providing unique session identifiers for customers, allowing support teams to quickly access detailed insights into user journeys and resolve issues faster.

• Fostering collaboration: Noibu facilitated stronger communication and collaboration across Mejuri’s teams. By providing shared visibility into errors and customer experience data, Noibu helped Mejuri break down silos and work together more effectively to ensure a smooth transition.
• Building confidence in the new platform: With Noibu’s comprehensive monitoring and proactive alerts, Mejuri was able to monitor the stability and performance of their new Shopify Plus store with confidence. This allowed them to focus on optimizing the customer experience and driving growth, rather than constantly worrying about potential issues.

I think the big thing of knowing [whether] it’s actually caused by our code or not—and the fact that you have that in your platform with potential revenue impact—is really great. It also helps me be able to go to the PMs and say, 'Hey, this is actually really important.'
— Lauren Herdman, Engineering Manager

What long-term benefits did Mejuri experience?

Mejuri’s partnership with Noibu has already delivered tangible, bottom-line results—and we’re just getting started. With Noibu in place, Mejuri’s team has gained continuous visibility into site health, allowing them to proactively identify and resolve issues before they impact customers. The POC trial highlighted estimated long-term benefits, including:

• $1.2 million in potential recovered customer lifetime value
• $724k in optimized marketing spend
• $175k saved annually due to a 70% reduction in developer time spent on bugs

Looking ahead, Rigel sees Noibu as a key part of Mejuri’s long-term strategy.

Where we see Noibu in the next 6-8 months is really being able to replace…what these other tools do for us entirely. For us, it's reducing cost and streamlining our focus to a single place.
— Rigel St. Pierre, Sr. Director of Engineering

Conclusion: Unlocking ecommerce growth with confidence

Mejuri’s successful migration to Shopify Plus showcases how Noibu can support ecommerce businesses in achieving a smoother replatforming experience. By quickly identifying and resolving critical errors, Noibu helped Mejuri prevent potential revenue loss, accelerate development cycles, foster stronger team collaboration, and ultimately led to a partnership built on mutual trust and success.

More importantly, Noibu empowered Mejuri to unlock future growth with confidence. With a clearer understanding of their website's health and the ability to address issues proactively, Mejuri can focus on what they do best: creating exquisite jewelry and exceptional customer experiences.