Capezio’s ecommerce transformation: How Noibu helped optimize site performance and revenue

Background: Capezio’s shift to direct-to-consumer ecommerce

Capezio, a historic brand with 134 years of heritage, has long been a leader in the dance industry. Based in Totowa, New Jersey, the company primarily operated through wholesale channels, supplying resellers and studios. However, in 2020, Capezio made a strategic pivot toward direct-to-consumer (DTC) sales, giving them greater control over their brand and customer experience.

This shift required a complete reevaluation of their tech stack to support an evolving ecommerce model. Magnus Gustafsson, Vice President of Global Ecommerce and Digital Marketing, recognized that optimizing their site experience was crucial to successfully balancing wholesale and DTC channels.

Challenge: The need for proactive ecommerce error detection

As Capezio underwent a significant website overhaul, adding new features, third-party integrations, customizations, and template changes, they faced a key issue: a lack of visibility into how these changes impacted the user experience.

Gustafsson realized that minor errors or issues on the site could hinder the customer journey, leading to lost revenue. The company needed a solution that would proactively detect site errors, surface them quickly, and prioritize resolution—without requiring excessive manual intervention from the team.

Solution: Noibu's ecommerce error monitoring for seamless site performance

After evaluating several options, Gustafsson turned to Noibu. He knew they needed a tool that would seamlessly integrate into their operations, with minimal disruption to the business and an intuitive interface for their development team.

Noibu’s platform stood out for its ability to automatically flag and prioritize errors, making it easy for Capezio to resolve issues before they impacted customers. What was particularly valuable was Noibu’s ease of implementation, especially since Capezio’s development agency already had experience with the tool, having worked with other clients on the platform.

Outcome: Increased site reliability and ROI with Noibu's error monitoring

Since implementing Noibu, Capezio has shifted from a reactive to a proactive approach to site error resolution.

"Our goal is clear: our customers should never have to be our QA department."
— Magnus Gustafsson, VP of Global Ecommerce & Digital Marketing at Capezio

With Noibu, they have eliminated the burden on their customers to identify and report issues, significantly improving the user experience and customer satisfaction.

The impact has been immediate and measurable. Gustafsson expressed his surprise at the return on investment, noting that the benefits exceeded expectations. "We've been very happy with Noibu—it's not just the error resolution, but the overall relationship and the value we’re getting from the platform." Additionally, Capezio’s partnership with Noibu’s Customer Success Manager has been instrumental in setting clear, achievable goals and creating roadmaps for continuous improvement.

Key results

• Proactive Error Resolution: Capezio now identifies and resolves site errors before they affect customers, significantly reducing friction in the user journey.
• Improved ROI: The company has exceeded expectations in terms of ROI, thanks to faster error resolution and a smoother, more reliable site experience.
• Stronger Customer Relationships: With Noibu’s support, Capezio has strengthened its internal processes, ensuring a more streamlined path from error detection to resolution.

Hear from Magnus Gustafsson: Ecommerce Site Optimization Success with Noibu

Magnus Gustafsson reflects on how Noibu has transformed their approach to ecommerce performance:

‍"With Noibu, we’ve taken control of our site experience. It’s made a world of difference, and we’re now able to focus on growing the business instead of firefighting issues."
— Magnus Gustafsson, VP of Global Ecommerce & Digital Marketing at Capezio