How Guess increased checkout conversion from 82% to 88% using Noibu

TL;DR

Guess used Noibu to uncover and fix hidden issues that were silently hurting conversions at checkout. Within months, they saw their checkout conversion rate jump from 82% to 88%, alongside a 9.31x ROI. With Noibu, Guess didn't just resolve issues—they prioritized improvements based on actual revenue impact and unlocked conversion growth opportunities across the checkout journey.

Challenge

Rodriguez started her career with Guess eight years ago where she began in customer service. Having had first-hand experience with customers, Rodriguez knew there were problems on the site. She noted that “I knew that there was a lot of room for improvement, just because I knew on the frontend what the customers were dealing with, but I also knew that for the backend engineers, a lot of the issues were nearly impossible to recreate to try and figure out the root cause.” For this reason, she saw that Guess needed a platform that could surface, prioritize, and help resolve site issues based on their actual impact on conversion and revenue.

Solution

The solution she was looking for was something that would give her complete visibility into what was happening across the shopping journey — not just reported issues, but hidden friction silently affecting conversion and revenue. Since shifting into her ecommerce role, she has made it imperative to always improve the ecommerce experience. So, finding a software that would do this for her was vital.

Outcome

When she found Noibu, she saw a huge opportunity. Rodriguez mentioned that Noibu has “worked with me and our engineers to really smooth out the process and to date, our ROI has been 9.31x”. For her, quantifying issues on a revenue impact basis has allowed her to ensure that every fix delivered measurable business value. Rodriguez is also very pleased with their improved conversion rate. Before working with Noibu, the conversion rate was 82% at the checkout and it now has improved by 6% to 88%. ‍

About Noibu

Noibu is the leading ecommerce analytics & monitoring platform, purpose-built to help retailers protect and grow online revenue. By unifying site monitoring, experience analytics, and conversion growth opportunities in a single pane of glass, Noibu gives ecommerce, engineering, and product teams everything they need to understand what's happening across the shopping journey, prioritize what matters most, and act on the opportunities that drive growth. Learn more at www.noibu.com.