2020 – The peak of COVID-19 was an exceptionally difficult time for the whole world. With so many businesses struggling, laying off staff, and even shutting down for good, it’s hard to imagine any company starting up and then being extremely successful, isn’t it?

Well, Hobbiesville managed it and how! 

A hobby shop, stocking all types of collectibles, from Pokemon to Magic the Gathering, Hobbiesville was launched in 2020. Today, they have over eight figures in revenue. That’s just in three years! It’s an extraordinary achievement for any business, let alone one that started out during such a hard time for businesses everywhere. 

So how did they do it?

On the latest episode of The eCommerce Toolbox: Expert Perspectives podcast, our host and co-founder Kailin Noivo sits down with Edmond Georges, Co-Founder of Hobbiesville, to discuss the journey Hobbiesville has been on in the last three years. 

Their chat covers everything from technology decisions taken early on in the growth journey to managing moving parts today. Find out exactly how they’ve achieved greatness in a short space of time by reading on and tuning in to the full episode. 

Making The Transition From Online to Brick-and-Mortar

We typically see businesses transition from brick-and-mortar to omnichannel, venturing into the eCommerce space (we’re looking at you Pet Supermarket). Hobbiesville did the opposite.

Having launched during the height of COVID-19, it’s understandable that their initial presence was strictly online. After all, none of us were really going to stores in person. Initially, their launch was experimental; they were just seeing if there was a market for the old collectibles they found in their parents’ basement by setting up a Shopify store.

There was a clear market. However, restrictions across the collectibles space meant that they needed to have in-person trading to stock certain products.

Edmond Georges on transitioning from online to in-store shopping

This spurred them on to open their first brick-and-mortar location. 

Like their online offerings, this was incredibly successful, and only lasted a year before it completely outgrew its infrastructure. This led to them opening up an Ottawa base, which is now supported by a Toronto store. 

Their omnichannel approach has benefited both them and their customers, particularly in the realm of buying online to pick up in-store.

Achieving Eight Figures Revenue in Just Three Years

We’ve already said it, but we’ll repeat it here: growing to eight figures in revenue in just three years is exceptional. But how did Edmond and his Co-Founder do it?

Well, from day one, part of their ethics was centered around scaling responsibly

Prior to the pandemic, there was a definite era where all people cared about was top-line revenue. Having seen the end of that philosophy, Edmond and his Co-Founder have been bootstrapped since day one.

Have they ever had a fundraiser? No.

What do they do with any debts? Leverage them strategically.

And how long have they been profitable? Since day one.

Over the years they have utilized different tools, such as traditional banks and alternate lenders, to grow, and now, at the closing of year three, they are sitting at 62% up year over year. 

Managing Moving Parts: How Hobbiesville Does it Efficiently

Before even venturing into the collectibles business, Edmond and his partner interviewed merchants across the industry to find out about pain points and the biggest issue across the board was inventory syncing, particularly around returns and single-item skews like unique cards.

Hobbiesville itself has many moving parts. They have their online store,  brick-and-mortar locations, and they have customers who come in to get their unique collectibles priced and potentially put into inventory. It is these unique collectibles that have helped to build the Hobbiesville catalog to around 60,000 individual skews, an immense amount to manage.

To get ahead of the game, and make their management easier, they utilize a variety of methods. For one, they have their own dedicated fulfillment warehouse that they run and operate. They have further launched on eBay recently in a long-term partnership. And finally, they utilize a mobile sales channel that helps them cope with customer returns. 

All of this together keeps them on top of inventory synchronization while allowing customers to be able to interact with the business in different assets and avenues – it’s a win all around.

Quality Customer Experience: The Foundation of Hobbiesville’s Growth Strategy

Hobbiesville has always tried to place customer experience high in their priorities. 

In their early days, Hobbiesville tried to be as responsive as possible to customers, with a focus on proactivity in letting the customer know where their order is at every step of the journey and automations set up to deal with pre-orders.

As part of their future plans, they are looking to expand their focus on customer experience, by building an ecosystem of content around the different products they sell and creating customized experiences on their mobile app, giving back to the loyal customer base they have built over the past three years. 

Edmond Georges on customer experience

Listen to the Full Episode Below!

Tune in to this episode of The eCommerce Toolbox: Expert Perspectives with Edmond Georges to learn more about the Hobbiesville journey to eight-figure revenue.

👉 Apple: https://bit.ly/3Z8R5iM

👉 Spotify: https://spoti.fi/44FlWVw


Over the past ten years, Edmond Georges has built eight companies in the hospitality, retail, eCommerce, and tech spaces. His most recent venture is Hobbiesville, where he is currently President and CTO, as well as Co-Founder. Hobbiesville is a hobby shop, stocking all types of collectibles from Pokemon to Magic the Gathering, shipping across Canada and internationally. 

It’s 2023, and online shoppers today have no patience for inefficient, clumsy, or downright frustrating online shopping experiences. Interruptions in navigation, technical glitches, or downtime can cause irreparable friction between you and your potential customers. This disruption not only breeds user frustration but also erodes trust, often resulting in cart abandonment as consumers seek more reliable alternatives.

Although conversion rates vary depending on industries, Web pages that load in 2.4 seconds have been found to maintain an average website conversion rate of 1.9%. However, increasing the loading time to 4.2 seconds causes this rate to plummet to less than 1%. This trend further echoes in B2C eCommerce, where websites that load in just 1 second have conversion rates 2.5 times higher than those taking 5 seconds.

page load times and conversion rates

But even if your website has slower loading times, this is not a reason to panic. This article will help you understand how website performance and conversion rates are related and list some actionable steps for achieving a high conversion rate by enhancing your site’s performance.

Decoding Website Conversion Rate

Website conversion rate is a vital metric that determines the percentage of visitors who engage in a specific desired action on a website. This action could range from making a purchase, adding a product to a wishlist or cart, or even contacting a business. 

To calculate conversion rate, the number of conversions on a particular webpage is divided by the total number of website visitors. This crucial percentage offers a snapshot of the ease of site usage, efficiency of marketing positioning and value proposition, and the overall user experience the site provides.

A higher online conversion rate is a testament to effective messaging, seamless user journeys, and the alignment of the site’s content with its target audience’s expectations and preferences. Conversely, a lower-than-average conversion rate or a drastically low conversion rate may hint at underlying issues such as slow page load times, misaligned content, or a mismatch between calls to action and the actual offerings.

Furthermore, it’s essential to note that the website conversion rate by industry can differ significantly. For example, the average eCommerce conversion rate isn’t the same as the SaaS conversion rate.

So, what is a good conversion rate?

The overarching average website conversion rate, when considering multiple sectors, lies between 2.35% and 5.31%. Another key aspect that affects eCommerce conversion rate benchmarks is that conversion rates can vary depending on the type of conversion, making it crucial to track different conversions individually.

For businesses and website owners looking to decode their website conversion rates, tools like Google Analytics come highly recommended. Such tools don’t just aid in tracking but can also provide insights into areas of improvement, whether it’s refining design elements, optimizing load times, or integrating testimonials and other forms of social proof. 

Why Does Website Loading Speed Affect Conversion Rates?

So, if you’re wondering why page speed is relevant, it has a direct impact on website conversion rates for several reasons:

User expectations and patience

Today’s online shoppers expect web pages to load extremely swiftly. Even a minor deviation from this can result in lost potential customers. Human attention span is constantly diminishing and online shoppers have very little patience for poor eCommerce experiences and web pages that are hard to navigate or worse, take too long to load. So, if your digital storefront is not quick to load, your potential customers are likely to lose interest and switch to a competitor.

Increase in bounce rates

Slow-loading web pages experience a higher bounce rate, especially on mobile devices. Online shoppers are quick to drop off if a landing page is slow to load, thus negatively impacting conversion rates. Mobile speed should be prioritized over desktop due to connection disparities. Many users now access sites through mobile devices, and a slower load time on mobile can significantly diminish website conversion rates.

Bounce rates by page speed

First impressions matter

For many website visitors, the loading speed of a website is their first interaction with a brand or business. Slow speeds can give the impression of unprofessionalism or a lack of care about user experience, influencing their perception of the brand as a whole.

Overall user experience

Page design, layout, and content all influence conversion rates. If a user has to wait for these elements to load, their overall experience diminishes, which can deter them from completing a conversion action.

It’s easy to see why a fast website loading speed is essential for maintaining high conversion rates, as users expect quick and smooth browsing experiences. Optimizing load times can lead to significant revenue gains and an advantage over competitors.

​​Site Speed's Impact on Search Rankings and Brand Visibility

Site speed, a term referring to how quickly a website loads and becomes interactive, is undeniably a major factor impacting both search rankings and brand visibility. 

Here’s a breakdown of the key elements surrounding site speed and visibility:

Historical emphasis on speed

Google began emphasizing the page speed ranking factor in 2010. The degree to which it affected rankings became especially pronounced with the introduction of Google’s Core Web Vitals in 2018.

Metrics and correlations

While various speed metrics exist, Time to First Byte (TTFB) has shown a strong correlation with higher search rankings. Simpler sites, often of smaller firms, appear to rank higher, possibly due to faster loading times.

Empirical evidence

An experiment, with domains having different page speed scores but equal SEO optimization, showed that the fastest page (green score) reached a #1 ranking in Google. In contrast, slower pages didn’t even make the top 50. This experiment emphasized the crucial role speed plays in search engine rankings.

Progressive Web Apps

PWAs offer a solution to speed challenges, ensuring rapid website experiences regardless of the back-end setup. Their usage can lead to higher user engagement, an increase in website’s conversion rate, and consequently, improved SEO rankings.

Beyond rankings

While speed influences search rankings, it also shapes the broader user experience, affecting website visitation, sharing, and overall satisfaction, which can indirectly boost rankings.

Advanced Optimizations to Create Seamless User Journeys That Convert Better

In the digital era, optimizing the customer journey is imperative for crafting memorable experiences that can drive conversions and brand loyalty. After all, today’s savvy online shoppers have abundant choices, so they’re unlikely to spend their precious time browsing slow or complicated eCommerce sites. 

Take a look below for some website conversion rate optimization techniques to ensure better website conversions and seamless user journeys.

Understanding Audience Needs

Before diving into design, get to grips with the needs and behaviors of your target audience. Utilize user personas and journey mapping to predict and cater to these needs, ensuring intuitive interfaces that keep users engaged.

  • Conduct user surveys or interviews to collect qualitative data.
  • Create detailed user personas, capturing demographics, behaviors, and pain points.

  • Develop journey maps, visualizing user interactions from awareness to conversion.

  • Reevaluate user needs regularly, adapting based on evolving trends or customer feedback.

Mobile-first Design

With 86% of the global population owning a smartphone, having a mobile-responsive site is paramount. Not only should your website look good on mobile, but it should also offer a seamless experience tailored to mobile users.


  • Design mobile interfaces with touch-friendly elements and larger buttons.
  • Prioritize essential content, ensuring fast loading times and reduced data consumption.

  • Use responsive design techniques, guaranteeing consistency across various screen sizes.

  • Test the mobile experience on multiple devices and browsers for compatibility.

Feedback Loops

Incorporate mechanisms to provide real-time responses to user actions, ensuring they feel acknowledged and guided.

  • Before initiating feedback, outline your aims such as improving user satisfaction or retention. Set KPIs that align with your conversion goal.
  • Engage users who rely on feedback widgets, chatbots, email campaigns, or social media to capture both quantitative and qualitative data.

  • After feedback collection, use techniques like affinity mapping and thematic analysis to spot trends and patterns.

  • Deploy changes based on feedback, measure the impact through tests like split testing, and notify users of the changes, showing you value their input.

Dive Deep into Analytics

Use advanced analytics tools to understand user behavior and refine the user journey.

  • Start by integrating testing tools such as Google Analytics and UXCam into your website or application.
  • Categorize users based on behavior, location, or demographics to understand varied user journeys and experiences.

  • Using the analytics tools, study user pathways, page views, click-through rates, and drop-off points. This will offer insights into potential bottlenecks or areas for improvement.

  • Based on the analytics data, tweak user flow, optimize content, and adjust design elements to provide a smoother and more intuitive user experience.

Usability Testing

Leverage both moderated and unmoderated usability sessions to unearth insights. This information can refine interactions, improve the overall customer experience, and ultimately increase conversions. 


  • Organize moderated usability sessions, gathering in-depth insights on specific aspects.
  • Use unmoderated sessions for broader feedback on the overall experience.

  • Prioritize iterations based on user feedback, focusing on high-impact areas.

  • Regularly schedule usability tests, ensuring updates or redesigns meet user expectations.

usability testing

A/B Testing and Feedback

Regularly test different variations of your web pages and gather real user feedback to continuously optimize and adapt to changing user preferences.


  • Design two versions of a landing page and track how each of them performs against your key metrics.
  • Analyze conversion metrics like website conversion rate, bounce rate, and user retention.

  • Once you collect enough statistically significant data, implement the superior variant, continuously refining based on insights.

A/B testing

Integrate AI with Social Media

AI-driven chat support enhances real-time interactions. Additionally, integrating social media can foster trust and ease of sharing.


  • Integrate AI chatbots, offering potential buyers instant support and guidance.
  • Utilize social media logins, simplifying the sign-up process.

  • Embed social sharing buttons, promoting content virality.

  • Monitor social media mentions, engaging users and addressing any concerns proactively.

By embracing these advanced optimization techniques, businesses can create user journeys that not only meet but exceed user expectations, thus increasing conversions, as well as driving satisfaction and brand loyalty.

Final Thoughts

In the digital marketplace, every second counts. A slight delay in loading time can significantly impact the quality of user experience on the site. Today’s smart shoppers know what they want and are unlikely to convert on eCommerce sites that offer anything less than a delightful experience. 

Prioritizing website speed is not just better to boost conversions, but it’s also vital for enhanced user experience, increased brand visibility, and overall business growth. The competitive edge lies with those who recognize and act on the imperative of a fast website.

While there are various elements that businesses focus on to boost conversion rates and ensure success in the digital marketplace, site speed remains an underlying cornerstone. An increase in conversion rates is not just an enhancement but a necessity for sustainable growth in the ever-competitive eCommerce sector.

In today’s hyper-competitive eCommerce landscape, each second is extremely important for businesses striving for success by offering frictionless shopping experiences. When your page loading speed can make all the difference in whether you secure a successful sale or witness a valuable customer slip away, optimizing your eCommerce site performance is definitely worth your team’s time, attention, and dedication. 


Did you know that 70% of all online consumers openly admit that a sluggish website significantly impacts their decision to engage with an online retailer? This stone-cold fact is an excellent example of why it’s imperative to strike the right balance between delivering visually captivating, content-rich shopping experiences and a fast-loading website. 


Google’s analysis of 11 million landing pages concluded that slow-loading pages correlated directly with higher bounce rates. Therefore, if your potential shoppers end up bouncing off your site due to slow-loading pages, it is going to directly impact your conversion rate and revenue.

impact of slow page load speeds

To help you position for eCommerce success, this blog post delves into the complexities of eCommerce site speed optimization and website performance. We will discuss why website speed is vital to succeed as an eCommerce business, the typical culprits behind sluggish websites, and offer some actionable insights on conducting thorough speed tests and optimizing for desktop and mobile users. 

We will also try to establish the tangible return on investment (ROI) for eCommerce giants that comes from committing to optimize website speed. All of this reinforces the notion that in the world of enterprise eCommerce, speed isn’t just an advantage; it’s an absolute imperative!

What Is Website Speed Optimization?

eCommerce site speed optimization, also known as eCommerce website performance optimization, is the strategic process of enhancing your website’s page load speed. This crucial endeavor is aimed at ensuring that your eCommerce website loads as swiftly as possible, preventing potential customers from growing frustrated with their online experience and prematurely closing their browser tabs.

Google page speed insights

To gauge eCommerce site speed, two key metrics come into play:


  1. Page Speed: This metric measures the time the content on a specific URL takes to fully load. It is a critical aspect of eCommerce site speed optimization, directly impacting user experience.

  2. Site Speed: Site speed encompasses the overall performance of your website. It is assessed by services like Google PageSpeed Insights, which evaluates various load times across your site as a whole.

Google recommends a page load speed of two seconds for an eCommerce site. However, it’s important to note that faster loading times are generally more advantageous. Research reveals that, on average, an eCommerce store’s conversion rate decreases by 0.3% for each additional second it takes for the website to load.

eCommerce site speed optimization is the art and science of ensuring that your website operates at peak efficiency, delivering not only a faster and more responsive user experience but also safeguarding your revenue from the backlash of slow-loading pages.

Consider this: If your store caters to an average order value of $30 and attracts 5,000 daily visitors, a mere one-second delay in site speed could potentially cost you $4,500 in revenue per day. That’s something that you truly want to avoid, right? eCommerce site speed is that important.

Why Is eCommerce Site Speed Important?

In the dynamic eCommerce sector, website speed issues emerge as a genuine factor, majorly contributing to each enterprise’s online success. In this regard, every fraction of a second becomes significant, and the loading speed of your website stands as the ultimate empire, capable of defining the line between a flourishing online presence and a squandered opportunity.


To truly comprehend the gravity of website speed, it’s imperative to delve into why it holds such a pivotal role in the contemporary digital ecosystem.

User Experience and Engagement

The patience of today’s internet users is wearing really thin because of their pursuit of instant gratification. So, when a web page lags and takes an eternity to load, visitors are not inclined to stick around; instead, they swiftly pivot toward alternative options. In this sense, studies have revealed that 47% of users expect a web page to load within a mere 2 seconds or less.


Now, picture a potential customer eagerly arriving at your eCommerce site, brimming with anticipation to explore your array of products. However, their eagerness morphs into impatience and frustration as they encounter sluggish loading times. In this all-too-common scenario, you’re not merely jeopardizing the potential for a sale; you’re effectively ushering that potential customer into the open arms of your competitors.


Users demand urgency, and if your website fails to meet this expectation, the consequences are twofoldnot only do you risk losing a potential customer immediately, but you also tarnish your brand’s reputation, potentially deterring future interactions. 

Search Engine Rankings

Since competition for online visibility is relentless, the battle for search engine ranking is nothing short of fierce. In that context, search engines, particularly Google, rate eCommerce site speed as a pivotal factor, fundamentally changing the dynamics of online discoverability.


The statistics paint a compelling picture: a one-second delay in page load time can result in a 7% reduction in conversions. Moreover, Google has not only acknowledged the significance of website speed but actively integrated it into its ranking algorithms. Faster websites optimized for speed are rewarded with higher positions in search results.


The fruits of this labor manifest in improved search engine visibility, leading to heightened organic traffic and, of course, more customers at your store’s digital forefront. 

Conversion Rates

The correlation between website speed and conversion rates carries substantial financial implications, particularly for eCommerce enterprises where conversions equate to revenue. This relationship is straightforward: as website speed lags, conversions decline, and revenue suffers.


Consider this analogy: With every extra second your website takes to load, you risk losing valuable customers and revenue. It’s a direct and quantifiable loss. Conversely, websites that load swiftly tend to exhibit superior conversion rates. 


Beyond the financial aspect, speed imparts another crucial intangible asset – trust. When users encounter a website that efficiently and rapidly delivers content, it fosters a positive impression. This trust translates into increased confidence in the platform, ultimately boosting the likelihood of users completing a purchase.


It’s the difference between potential customers departing in frustration and embracing a seamless, trust-inducing experience that culminates in a successful transaction, fortifying the bottom line.

Common Factors That Affect eCommerce Site Speed

To improve eCommerce website performance and speed, first, it’s essential to identify and address the factors that contribute to slow loading times. In that regard, the most common elements that can affect your site’s speed include:

Large Media Files

In the multimedia-rich landscape of the internet, product images and videos are standard components that enhance websites’ visual appeal and user experience. However, they can also be significant culprits behind slow-loading sites. 


Did you know that high-resolution images and uncompressed videos consume substantial bandwidth, take longer to load, and usually result in frustrated users?


To mitigate this issue, the practice of compressing and optimizing media files comes into play. Compression techniques, like JPEG for images and H.264 for videos, reduce file sizes without compromising quality. 


Additionally, adopting responsive image design ensures that the appropriate image file and sizes are delivered based on the user’s device, further enhancing loading speed.

Excessive HTTP Requests

When a user accesses a web page, the browser must fetch various elements such as images, scripts, stylesheets, etc. Each of these elements triggers an HTTP request, and excessive requests can bog down a site’s speed. This issue is particularly prevalent on complex web pages with numerous components.


Web developers employ strategies like file concatenation and minification to address this challenge. File concatenation involves merging multiple files of the same type (e.g., CSS and JavaScript files) into a single file, reducing the number of HTTP requests. Conversely, minification entails eliminating unnecessary characters and spaces in code files, further optimizing loading speed.

Inefficient Code

The underlying code of a website is its foundation, and poorly written or outdated code can severely hinder its performance. Inefficient code can lead to various issues, from slow load times to compatibility problems across different browsers and devices.


eCommerce site owners and developers must adopt best coding practices and stay up-to-date with the latest web development standards. Regularly auditing and optimizing the codebase is essential for maintaining a fast and efficient website. This process involves identifying and rectifying redundancies, eliminating unused code, and implementing efficient algorithms to reduce page load times.

Server Performance

While many aspects of website speed optimization focus on the front end, server performance is equally critical in determining how quickly a website responds to user requests. The quality and speed of the web hosting server directly impact website speed.


Therefore, selecting a reliable hosting provider with fast servers is paramount. Shared hosting plans may be cost-effective but can lead to slower performance, especially during traffic spikes.


Consider opting for dedicated or virtual private server (VPS) hosting solutions to ensure optimal server performance. Additionally, a content delivery network (CDNs) can be employed to dispense the eCommerce website’s content across several servers globally, thus decreasing latency and enhancing loading times for users in different geographical locations.

How To Run A Website Speed Test?

Running a website speed test is akin to conducting a diagnostic check-up on your digital storefront. It gives you the knowledge needed to make informed decisions about where and how to enhance your website’s speed and overall performance. 


This proactive approach leads to a faster and more responsive website and sets the stage for improved user satisfaction, higher search engine rankings, and, ultimately, online success. 


Here’s a step-by-step guide on how to conduct a website speed test and uncover your speed score:


  • Choose a website speed testing tool. Many online tools are designed specifically for website speed testing. Prominent options include Google PageSpeed Insights, GTmetrix, Pingdom, and WebPageTest. Each tool offers additional features and metrics, but they all share a common goal: comprehensively scrutinizing your website’s performance.
  • Enter your website URL. To initiate the test, visit the chosen speed testing tool’s website and locate the field to enter your website’s URL. Simply input your website’s address; the inspect tool will take it from there.

  • Analyze the results. Once the test is underway, the tool meticulously assesses various aspects of your website’s speed and performance. It generates a comprehensive report that typically includes critical metrics such as page load time, server response time, and opportunities for optimization. These metrics provide a clear snapshot of your website’s current state, highlighting areas that require attention.
  • Prioritize fixes. Armed with the test results, it’s time to chart your course for optimization. Not all identified issues are created equal, and it’s essential to prioritize fixes based on their impact on website speed and customer experience. Address the most critical issues first, as these often yield the most significant improvements. Common optimization tasks may include compressing images, minifying code, leveraging browser caching, and refining server performance.
eCommerce speed test

Optimizing Speed For Both Desktop and Mobile

Make no mistake: optimizing eCommerce site speed is no longer solely the concern for desktop users. With the growing prevalence of mobile devices in online shopping, ensuring a swift and seamless eCommerce website performance for mobile users is equally crucial. Here’s a quick guide on how to achieve speed optimization that caters to both desktop and mobile users:


  • Responsive design. Implementing a responsive web design is foundational to accommodating users across various devices. This approach ensures your website dynamically adapts to different resolutions and screen sizes. Whether accessed on a desktop, tablet, or smartphone, your site will appear and function optimally, providing a consistent and user-friendly experience.
  • Mobile-first approach. With the mobile audience in mind, adopt a mobile-first mindset. This entails optimizing the design and the content specifically for mobile viewing and mobile site speed. Ensure that text is legible, buttons and links are easily clickable, and navigation remains intuitive on smaller screens.

  • AMP (Accelerated Mobile Pages). Consider implementing accelerated mobile pages (AMP), a technology endorsed by Google. AMP creates lightweight versions of web pages tailored for rapid loading on mobile devices. Google often prioritizes AMP pages in mobile search results, potentially boosting your mobile visibility.

  • Image optimization. Images significantly contribute to page load times. To expedite mobile loading, compress and resize images without sacrificing quality. This approach balances visual appeal and speed, ensuring mobile users aren’t left waiting for images to load.

  • Minimize pop-ups and interstitials. While pop-ups and interstitials can be effective for specific purposes, they can impede mobile page loading. To maintain a seamless mobile experience, use these elements sparingly and ensure they don’t disrupt navigation or hinder access to content.

ROI vs. eCommerce Site Speed

While investing in website speed optimization is often perceived as an additional expense, it’s essential to recognize that these efforts can yield substantial ROI. Here’s why optimizing your website’s speed is a highly worthwhile investment:


  • Increased sales and revenue. Faster websites have a compelling advantage – they convert visitors into customers more effectively. For eCommerce websites, a speed-optimized website can significantly boost the conversion rates of the business. From there, the income generated from increased conversions can substantially outweigh the optimization cost, making it a prudent financial decision.
  • Improved user retention. Website speed isn’t just about attracting new online shoppers; it’s also about keeping them engaged. Fast-loading websites encourage users to stay longer, explore more products or content, and are more likely to return for future visits. This contributes to customer retention and builds a loyal customer base that generates long-term revenue. Slow websites, on the other hand, can frustrate users and drive them away, potentially resulting in lost opportunities for engagement and revenue.

  • Lower ad costs. Many businesses use paid advertising campaigns to drive website traffic. What’s often overlooked is that website speed plays a role in these campaigns. Search engines and advertising platforms consider landing page experience and loading speed when determining ad quality scores. A faster website can lower ad costs, making your marketing budget more efficient. This means your advertising dollars go further, delivering a better ROI on your marketing spend.

  • Enhanced brand reputation. Website speed isn’t just about numbers; it also reflects your brand’s commitment to providing an excellent user experience. A speedy website sends a positive message to your visitors, indicating that you value their time and strive to offer the best possible online experience. This can lead to improved brand perception, increased trust in your products or services, and greater customer loyalty. Over time, a well-optimized website can enhance your brand’s reputation, translating into sustained revenue growth.

Final Thoughts

For eCommerce enterprises, website speed optimization isn’t merely an option; it’s an imperative. After all, a swiftly loading website elevates user experience, elevates search engine rankings, amplifies the eCommerce conversion rate, and, in the end, propels revenue growth. 


By tackling prevalent speed-related challenges and prioritizing optimization for both desktop and mobile users, you’re charting a course for eCommerce success. It’s important to remember that the faster your website, the happier your customers and, consequently, the more prosperous your online business will become.


Neglecting website speed optimization in today’s digital era is a risk no savvy eCommerce team can afford to take. Don’t wait; start working with your team on optimizing your eCommerce website performance today and pave the path for future success! 

eCommerce websites serve as the virtual marketplace for almost 219 million people in the US alone. Speed and efficiency, the backbone of these platforms, play a vital role in influencing purchase decisions. 

As web development continually evolves, from simplistic HTML sites to dynamic web applications, integrating third-party tools to enhance functionality is increasingly becoming the norm. While they bring forth an array of advantages, these third-party elements, if unchecked, may pose significant risks to website speed and performance.

This article explains the concept of third-party elements and lists some valuable tips on how to optimize them and implement third-party checks to minimize their negative impact on the load speed of your eCommerce website.

But First, What Are Third-Party Elements?

Wordpress third party plugins

Third-party elements or tools help websites offer a rich user experience, automate functionalities, and gather insights to optimize business strategies.

They are usually embedded into eCommerce platforms via scripts and their primary function is to automate specific site functions and to enhance the overall user experience. Their use is so prevalent that 94% of websites employ at least one third-party tool.

Below are some of the primary functions of commonly deployed third-party elements:

  • Analytics: These tools help businesses track user behavior, understand purchasing patterns, and gain insights into customer preferences.
  • API-driven components: APIs (Application Programming Interfaces) allow the integration of external functionalities and data into the eCommerce site.

  • Adtech: Advertising technology tools help eCommerce businesses monetize their sites, run targeted ad campaigns, and track ad performance.

  • Personalization: Based on user behavior, personalization tools tailor the shopping experience to individual users, offering them relevant product recommendations and personalized deals.

  • Integrations: These include but are not limited to inventory management, marketplace management, marketing analytics, email marketing tools, CRMs, live chats, ERPs, and order processing systems.

  • Payment and financial management: Integration with payment gateways is crucial for eCommerce businesses to ensure secure transactions, while tax integrations help simplify tax calculations. POS (Point of Sale) integrations also enhance data synchronization and simplify accounting processes.

  • Customer service and engagement: Tools like live chat enhance customer support, while integrations like RMA (Return Merchandise Authorization) automate and simplify product return processes for customers.

Performance Problems with Third-Party Content

While third-party elements bring added functionality and enhance user experience, they also introduce potential performance challenges that can hinder a site’s efficiency. 

Bulky code

Overloaded scripts can slow down your site. These can be external scripts related to analytics, third-party javascript files, social media plugins, or even advertising. Certain analytics can significantly decelerate load times, with even small tracking pixels adding up to half a second of load time.

These bloated scripts not only increase the overall size of web pages but also increase the number of requests that a browser must make, further hindering performance.

External server calls

Third-party content often requires database calls and (data requests) from external servers, adding latency. As a result, download speeds can suffer as a result.

These requests often fetch data for analytics, ads, or social media scripts. These are usually reliant on the response times of the third-party servers, over which you have no control.


Sometimes, a third-party script may play poorly with your site’s other components. Incompatibility can arise from various sources, such as plugins, ad-blockers, or even other third-party scripts that you might have running on your website.

Specific issues can include delays, blocking effects, and Single Points of Failure (SPOFs) that can result in substantial slowdowns or even complete site crashes if a particular third-party service becomes unavailable.

Whether you’re building a site from scratch or migrating your existing eCommerce website, you want to make sure that third-party apps are fully compatible with your website platform.

Privacy and data protection

A significant concern with third-party tools is data privacy. Given that many of these tools collect user data, there’s a potential risk of data breaches and non-compliance with data protection regulations like GDPR and CCPA.

Needless to say, if a third-party tool or service faces an issue, it could indirectly tarnish the reputation of the eCommerce site using it.

That being said, third-party elements, when used judiciously, can greatly enhance an eCommerce website’s functionality, user experience, and profitability. 

However, businesses must remain vigilant, ensuring that they reap the benefits of these tools while mitigating potential risks. 

Here are a few tips for complying with GDPR and CCPA regulations while also utilizing data to enhance shopping experiences:


  • Sectors like healthcare and finance have managed to garner higher trust levels due to their stringent data protection measures. Such trust is vital for eCommerce businesses for improving customer retention and loyalty.
  • Employing methods like tokenization, encryption, pseudonymization, and masking can safeguard customer data. Regular privacy evaluations are crucial to ensure consistent compliance with evolving privacy norms.

  • Adopt GDPR principles like lawfulness, transparency, data minimization, accuracy, and storage limitation. Ensuring clear privacy policies and maintaining transparency about data collection, usage, and storage fosters trust with customers.

  • eCommerce firms can market their GDPR compliance to European customers, highlighting their commitment to data privacy, which can be a unique selling point in today’s data-conscious market.

  • Collaborating with tools and platforms that prioritize GDPR compliance, like Google Analytics, Google AdWords, and Shopify Plus, can make adherence more manageable for eCommerce businesses. It’s essential to ensure any third-party tools or platforms used for marketing or operations adhere to privacy standards.

How to Measure the Impact of Third-Party Elements

Measuring the impact of third-party elements on website performance is a complex task that necessitates specific tools and strategies. Various third-party elements, such as scripts and ads, have distinct performance implications for websites. 

It’s noteworthy that specific third-party elements can heavily influence page speed. Analytics tools, for example, can cause substantial delays due to their connection methods and loading sequences.

One of the significant advantages of testing tools like the Uptrends Full Page Check is their ability to provide comprehensive insights through waterfall reports. By analyzing these reports for each third-party provider, it becomes easier to address performance issues, and these insights can also be shared with providers for further optimization.

On a broader scale, managing third-party risks is crucial for businesses to prevent issues like supply chain attacks, data breaches, and potential reputation damage. The global regulatory landscape now emphasizes vendor risk management, particularly with the rise of fourth-party risks emerging from sub-contracting and on-sourcing mechanisms. 

Central to this is the process of due diligence, which focuses on security assessments of third-party vendors. As the digital landscape evolves, the process has become continuous, adapting swiftly to emerging security threats. In this context, security ratings emerge as vital tools, offering real-time evaluations of third-party security conditions.

Optimizing the Code and Reducing the Impact of Third-Party Scripts on Your eCommerce Website

Reducing the impact of third-party scripts is essential for maintaining a smooth and responsive eCommerce website. Here are some steps you can follow to minimize their impact.

Understand the impact

Before taking any action, it’s essential to understand the effects of third-party code on your site’s performance. Tools such as WebPageTest, Chrome DevTools, and Google’s Lighthouse can help identify third-party scripts that are problematic and measure their impact on your site’s load time and responsiveness.

Moreover, metrics like First Paint, Contentful Paint, and Input Delay provide insights into how long it takes for your site’s content to become visible and interactive for users.

Optimization techniques

  • Async/defer loading: Use the `async` and `defer` attributes for script tags. While both attributes allow scripts to be downloaded in the background without blocking page rendering, `defer` ensures that scripts are executed in the order they appear on the page.
  • Lazy loading: The lazy load method defers the loading of resources until they’re needed, thus improving the user experience by speeding up the initial page loading time.

  • Self-hosting critical scripts: By hosting necessary third-party scripts on your server, you reduce the reliance on external servers, potentially improving loading speed and reliability.

  • Resource hints: These establish early connections to required third-party domains, ensuring that the resources from these domains are loaded more quickly when needed.

  • Remove unused scripts: Regularly audit and remove any third-party scripts that are no longer needed or used on your site.

  • Avoid `document.write()`: This method can block page rendering and is considered harmful to performance.


The first step here is to set a performance budget to establish limits on certain metrics (e.g., page load time, the number of requests). This helps in monitoring the site’s performance and ensuring that the addition of new scripts or content doesn’t degrade customer experience.

Next, instead of solely relying on synthetic tests, monitoring real user metrics provides insights into how actual users experience your site. This can guide optimizations based on real-world data.

Proactive measures

Regular third-party checks are critical in managing various issues. Some recommended steps include:


  • Full page checks (FPC): Tools like Uptrends’ FPC can be pivotal in diagnosing and managing third-party content’s impact on performance. These tools help monitor page load times, block specific third-party content, and analyze performance from various locations.
  • Optimization strategies: Asynchronous script loading, managing third-party fonts, and using Web Workers for resource-intensive scripts can help in mitigating some of the performance impacts of third-party content.
  • Service level agreements (SLAs): By having SLAs with third-party providers, organizations can ensure accountability and set clear performance benchmarks. Monitoring tools can then be used to track and report on these benchmarks, ensuring that third-party providers maintain the agreed-upon performance levels.

Pushing Boundaries: The Future of Third-party Integrations

As the web evolves, with technologies like progressive web apps, AI, and IoT, third-party integrations will only play a more crucial role. Regular third-party checks will ensure that as we push the boundaries, we do not compromise on third-party performance and website speed.

In conclusion, third-party content can be a double-edged sword for eCommerce websites. The balance lies in leveraging the benefits they offer while being cautious of the potential pitfalls.

Fortunately, Noibu comes to the rescue. It helps detect and prioritize errors on eCommerce websites along with providing all technical information required to resolve them. It offers a wide array of features you can use to reduce or even eliminate the negative impact of third-party tools on web performance, while significantly decreasing your overall error resolution times.

Error detection in Noibu

Pet Supermarket: a fifty-year-old, highly successful pet specialty retailer with over 200 stores across a dozen states. Having only recently transitioned from brick-and-mortar operations to omni-channel, it is incredible that they are now shipping products out to their customers faster than any of their competitors. They are becoming increasingly more successful in their eCommerce offerings, but how have they done it?

On the latest episode of The eCommerce Toolbox: Expert Perspectives podcast, our host and co-founder Kailin Noivo sits down with Matt Ezyk, the Director of eCommerce at Pet Supermarket to unravel the company’s transition from brick-and-mortar to omnichannel. 

Their insightful conversation digs deep into the importance of considering customer experience at every step along the way, and explores how combining in-store experiences with digital channels can enhance the customer journey, leading to loyal, lifetime customers.

Digital versus In-Store Shopping: Which One Do You Choose for a Pet Store?

We’ve all been to a pet store. It’s an experience like no other!

You can see the animal you want to adopt, pick them up, learn about them, buy their habitat and food, and take them home.

Can that really be replaced with online services? According to Matt, the answer is a succinct NO.

Nothing would ever replace that experience. But, it could definitely be enhanced.

When he took over the eCommerce operations of Pet Supermarket, he looked at what was going well for the company and how he could supplement that with digital services to enhance the customer experience. Nothing could replace what it was like to go into a store and meet the animal you were looking to adopt, and so he didn’t try to remove that from the customer journey.

Instead, the customer journey could start off digitally by having information pages on animals that could be adopted, so that potential customers could learn everything they needed to know prior to going to the store and picking out the animal. 

Matt Ezyk on pet store experience

Tech to Enhance the Customer Journey

Once a customer has their animal, their situation has changed, they now need to make sure they can provide everything that the animal needs: food, stimulation, and a home. Pet Supermarket has leveraged different technologies and services to fulfill these consumer needs, thus keeping the customer loyal and online.

In the modern day, with the likes of Deliveroo and Amazon Prime, when we want something, we want it then and there. Pet Supermarket saw this and focused their attention on ship-from-store. This allows them to get customers their products within hours of ordering (if not less), meaning that they are faster than all of their competitors. They further offer subscription options for repeat purchases, such as food, so that the customer doesn’t need to think about reordering, it just arrives when they need it!

Matt shares that they are also leveraging predictive AI to make suggestions to customers when shopping online. Say you were browsing cat food, the AI would understand that you were shopping for a cat and suggest other products a cat owner may need, such as litter or cat trees. Not only does this make for a more seamless customer journey, but it has boosted the company’s revenue and margins – it’s a win for everyone!

Matt Ezyk on Allowing Customers to Choose How They Wish to Shop

Even with all these exciting offerings, Matt makes it clear that they never force the customer down any path. It is up to them how they interact with the business. At the end of the day, you wouldn’t force your customers to walk down certain aisles of your physical store if they didn’t want to, so why would you do it digitally

Many of Pet Supermarket’s customers have been loyal customers for decades, and they don’t want that to change. If they were to force their customers to do something, chances are they would look elsewhere and they could lose out on that loyalty.

Matt Ezyk on giving customers choice

Networking is Your Best Friend: Matt Ezyk

Matt couldn’t have gotten Pet Supermarket to where it is now without relying on external partners to help build the tech base and get it moving. He did build his own team but the external partnerships were invaluable. However, when outsourcing any aspect of business, it is crucial you trust the partner to build the part correctly and support you if things go wrong. 

One way to ensure you find partners you trust: network! You never know what you’ll learn from fellow eCommerce professionals and who you may need to lean on in the future.

Unlocking Opportunities: The Power of Networking and Paying It Forward Shorts

As Matt says: “The more people you know, the easier it is for you to open yourself up to more opportunities.”

Listen to the Full Episode Below!

Listen to this episode of The eCommerce Toolbox: Expert Perspectives with Matt Ezyk to learn how to transform an organization from brick-and-mortar to omni-channel.

👉 Apple: https://apple.co/3OONxO0

👉 Spotify: https://spoti.fi/45BkeW3

Matt Ezyk is an eCommerce leader with a wealth of experience in digital strategy, agile management, business process optimization and more. He is now the Director of eCommerce at Pet Supermarket, a successful pet specialty retailer with over 200 stores across a dozen states. 

With over twelve years of experience providing eCommerce leadership and managing Salesforce implementations for multiple high-profile organizations, Matt is always one step ahead of change in the rapidly evolving eCommerce landscape.

The digital era continues to be characterized by the rapid growth of mobile users. In 2023, global mobile users are expected to reach an astounding 7.33 billion

In today’s digitally-driven market, consumers expect fast-loading, efficient, and smooth online shopping experiences. And with mobile usage continuing to grow, eCommerce businesses can’t afford to overlook mobile page speed. 

Slow mobile load times can adversely affect user engagement, conversions, and SEO rankings. A delay as short as one second can result in significant traffic and revenue losses. 

Whether you’re building an entirely new eCommerce website or preparing it for migration, it needs to have an excellent version for mobile devices. Read on to find out about the advanced tactics that can help you enhance your website’s mobile page speed and ensure a responsive web design. 

Understanding Mobile Page Speed Metrics

Mobile page speed metrics are crucial indicators that determine the performance and efficiency of a website on mobile devices. With the majority of web traffic coming from mobile users, optimizing mobile web page speed is essential for better user experience, reduced bounce rates, and improved rankings on search engines. 

Here’s an in-depth look at key mobile page speed metrics and their significance.

Google PageSpeed Insights metrics

Google PageSpeed Insights metrics


  • First Contentful Paint (FCP): This metric signifies the time taken for the first piece of content to render on the screen. It is influenced by server speed, network conditions, and other factors. Improvements can be made by optimizing rendering, reducing server response time, and optimizing CSS.

  • Speed Index: Represents the average time at which visible parts of a page are displayed. To enhance this, it’s recommended to use smaller images and have a streamlined code.

  • Largest Contentful Paint (LCP): Denotes the time taken for the most significant content to become visible. Influencing factors include CSS, server speed, and rendering processes. To improve LCP, focus on reducing render-blocking elements, optimizing CSS, and server response times.

  • Time To Interactive (TTI): This measures the time taken for a page to become fully interactive. Key areas for enhancement include optimizing JavaScript, reducing requests, and utilizing resource hints.

  • Total Blocking Time (TBT): Gauges the delay from FCP to the point when the page becomes interactive. This can be improved by enhancing the main thread’s responsiveness.

Top 3 site speed metrics

  • Time to Title: Measures the time users first see the title of the web page. A delay in this can lead to high bounce rates and negatively impact search rankings.

  • Time to Interact: This gauges the speed at which users can interact with the content, and it plays a significant role in influencing conversion rates.

  • Time to Start Render: This represents the time taken for users to see the first visual element on a page. This metric is crucial for engagement and conversions.

Tools for tracking speed metrics

  • Google PageSpeed Insights: Offers comprehensive performance analysis, insights from real-world data, and mobile web performance optimization suggestions.

  • GTmetrix: Gives detailed insights on performance and load times, and furnishes recommendations to boost loading speed and user experience.

  • Pingdom: Provides global monitoring of uptime, performance, and user interactions with in-depth reports.

  • WebPageTest: Allows for testing from different locations and devices, and it’s packed with features
    valuable for developers.

Image Optimization: Enhancing Load Times Without Compromising Quality

image file formats

Images play a pivotal role in the overall makeup of a website, accounting for approximately 64% of a website’s total size. This significant percentage can drastically impact page-load speed and, consequently, the overall user experience. 

As users grow more impatient and demand faster-loading websites, there’s a pressing need for businesses and developers to optimize their images effectively. This mobile web performance optimization aims to reduce the file size of images without sacrificing their visual quality, ensuring quick load times and an appealing user interface.

Choosing the right file types for mobile web performance optimization

  • JPEG: Best suited for colorful photos and shaded illustrations. They can be compressed while preserving visual appeal.

  • PNG: Ideal for images requiring transparency or those that are simple. They’re also suitable for logos which require both transparency and crispness.

  • GIF: Specifically used for animations and line art, but one should ensure their readability by assistive technology.

  • SVG: These text-based XML files work exceptionally well for abstract illustrations, ensuring minimal image sizes.

Resizing and cropping images

Large images should be resized to match their display sizes on websites. Image editors like Photoshop are useful tools for resizing or cropping images without compromising on quality.

Compression techniques

  • Lossy compression: Focuses on reducing redundant pixels, resulting in some quality loss.

  • Lossless compression: It reorganizes image data but keeps every pixel intact, ensuring no quality loss.

Online tools like Kraken, Optimizilla, and Image Optimizer offer effective image compression.

Eliminating metadata

Extraneous metadata in images can be removed to decrease their size. This can be achieved by adjusting camera settings or using image editing software.

Using CSS sprites

By merging multiple images into one, HTTP requests are reduced, enhancing page speeds, particularly for frequently used visual elements like icons.

Enhancing load times through external solutions

  • Caching: Once users visit a site, assets are stored in their browsers, enabling quicker subsequent loads.
  • Content Delivery Networks (CDNs): CDNs enhance loading speed by distributing images from servers closest to the users, ensuring quicker accessibility.

  • Load Testing: Vital for maintaining website performance, tools like Google PageSpeed Insights and LoadNinja provide invaluable insights by identifying bottlenecks and suggesting improvements.

Minifying and Compressing Web Assets

Minifying and compressing web assets are vital techniques that significantly improve website performance. By reducing the size of code and other web files, these methods enhance page load times, user experience, and bandwidth efficiency.


Minification is a process that reduces code and markup in web and mobile pages and script files without changing their functionality. It mainly involves removing unnecessary characters, comments, and whitespaces, and shortening variable names.

The benefits of minification include enhanced website load times (particularly beneficial for users on limited data plans), a significant reduction in network traffic, and efficient use of bandwidth. Some tools you can use for this purpose are Terser, UglifyJS, CSSNano, and HTMLMinifier.

For instance, a JavaScript code segment before minification might have explanatory comments and extra spaces. After minification, these are removed, which can result in a file that’s often up to 60% smaller.

Data compression

Data compression involves modifying web assets using algorithms like Gzip and Brotli. These algorithms decrease the bits required for code representation, thereby lowering data transfer.

Especially with the Brotli algorithm, data compression can achieve file size reductions of up to 90%. As a result, your website will have enhanced page load times and reduced data transfer.

Gzip and Brotli are popular compression algorithms. Tools like Express with its compression middleware offer dynamic (on-the-fly) compression, while plugins like BrotliWebpackPlugin or CompressionPlugin with webpack are utilized for static compression.

It’s important to mention that, unlike minification, compression is reversible. However, compressed files need decompression before execution, while it’s recommended to prioritize minification before compression.

Streamlining the User Experience (UX) for Mobile Users

An optimized and seamless mobile UX ensures user satisfaction and encourages prolonged engagement with the platform, app, or website. The main objective of user experience design is to enhance user interactions and satisfaction. A streamlined UX is aesthetically appealing, user-friendly, mobile-friendly, and interactive.

Key mobile UX tactics

  • Responsive design: Ensuring the design adjusts and looks optimal regardless of the device or screen size.

  • Usability testing: Evaluating the site or app’s interface with real users to gain insights into improvements.

  • Identifying user goals: Understanding and catering to the primary objectives users have when they access the site or app.

  • Accessibility: Ensuring that everyone, including those with disabilities, can access and use the platform efficiently.


If you want to learn more about properly designing your website, take a look at the common mistakes businesses make when redesigning their eCommerce websites.

Best practices for mobile app UX

Clear navigation

Navigation should be intuitive, guiding users without confusion.

  • Use intuitive icons and terminology.

  • Simplify navigation structures, preventing deep hierarchical menus.

  • Minimize the number of actions needed to reach any feature.

Focused Screens

Each screen should have a clear purpose and not bombard users with too much information.

  • Eliminate unnecessary elements or buttons.

  • Prioritize content based on user needs.

  • Minimize pop-ups and disruptive UI elements.


  • Choose the right typeface.
  • Have a minimum of 12-point text size.

  • Use whitespace effectively.

  • Ensure contrast between text and background.

  • Use adaptive design for varying screen sizes and resolutions.

Mobile optimization

  • Employ lazy loading.

  • Build a simplified layout.

  • Compress images to reduce load times.

  • Implement a Content Delivery Network (CDN) for faster content delivery.

  • Design for variable connectivity. Ensure your app can handle interruptions and slow connections.


Ensure that users have a seamless mobile experience across all channels and platforms.

  • Keep UI elements, colors, and typography consistent across all screens.

  • Ensure similar features and interactions work similarly across different sections.

  • Use standardized patterns familiar to most users.

Mobile-specific features

  • Implement features that leverage mobile capabilities, such as tap-to-call.
  • Implement swipe gestures for easy navigation.

  • Ensure touch target optimization to prevent mis-clicks.

  • Make use of mobile device features like cameras, GPS, and microphones for enhanced functionality.

Real-time support

  •  Integrate features like live chat for immediate customer interaction and support.
  • Provide a live chat feature for user assistance, addressing queries promptly.
  • Highlight the accessibility of the support feature, ensuring users can easily find it when needed.

Community building

Components that foster interaction among users can boost engagement.

  • Integrate social media sharing options.

  • Offer features like forums or user-generated content sections for user interaction.

  • Implement in-app chat or communication features for users to engage directly.


Especially crucial in regulated industries, a secure user experience helps build trust.

  • Regularly update app security protocols.

  • Use encryption for user data storage and transmission.

  • Be transparent about data usage, ensuring users know how their data is being used.

Leveraging Content Delivery Networks (CDNs) and Web Hosting Solutions

Content Delivery Networks (CDNs) are an essential tool for mobile web performance optimization and are particularly valuable in today’s digital age where the speed, reliability, and security of content delivery are paramount. 

A CDN is a system of distributed servers that deliver cached content, such as web pages, images, and videos, to users based on their geographic location. This results in reduced latency, decreased bandwidth usage, and an alleviated server load.

The benefits of CDNs include:

  • Enhanced performance: CDNs can dramatically affect mobile site speed optimization by reducing the distance between users and the content they’re trying to access, minimizing content travel distance, and optimizing server responses. This is particularly vital for media-rich content delivery where issues like audio-video synchronization and jumpy video playback can be a concern.

  • Reliability and uptime: CDNs offer redundancy through their network of servers, ensuring that if one server fails, the “failover” system transfers tasks to backup servers. This means uninterrupted service, high uptime, and a fault-tolerant system.

  • Cost savings: By caching content, CDNs reduce the amount of data that origin servers need to transfer, leading to lowered bandwidth costs, typically charged by web hosting providers.

  • Security enhancements: CDNs provide a line of defense against threats like DDoS attacks and encrypt data. They also offer features like SSL certificates, firewall, and anti-virus protections.

  • Global reach: CDNs facilitate effective content delivery to a global audience, ensuring that users worldwide experience minimal network disturbances.

However, there are also a few drawbacks of CDNs you should keep in mind:

  • Cost and complexity: CDNs can sometimes introduce added expenses, especially with hidden fees or additional feature charges.

  • Reliability concerns: If a CDN service faces downtime or outages, it can adversely affect website availability.
  • Potential outdated data: Aggressive caching can occasionally result in CDNs serving outdated content to users.

Reaching the Finish Line: Why Every Second Counts

The speed of an eCommerce site isn’t just about numbers on a test report. It directly impacts the user experience, conversion rates, SEO rankings, and ultimately, the bottom line. 

With mobile commerce on the rise, optimizing for speed is imperative. By implementing the tactics from this guide, eCommerce businesses can ensure they’re not just keeping pace in the digital race but leading the pack.

Ribble Cycles, a brand boasting a rich 130-year history, stands as a beacon of innovation in the cycling world. The brand has not only pioneered the development of modern bicycles but has also gracefully surfed the wave of the digital age. 

Their pioneering spirit in embracing eCommerce, while never wavering from their core brand values, has kept them at the forefront of digital innovation in an era that’s seen many legacy brands struggle.

But how did they do it?

On this episode of the eCommerce Toolbox: Expert Perspectives podcast, host Kailin Noivo delves deep into the digital strategies of Ribble Cycles with the maestro behind the scene, Chief Digital Officer – Matthew Lawson. 

The enlightening conversation unfolds the mysteries of maintaining brand personality while prospering digitally, emphasizing the alignment of business strategies with intrinsic brand values.

Nurturing Talent and Embracing Change

It all starts with people, of course. 

Matthew’s proficiency in post-startup companies is evident in how he prioritizes team-building. He believes in the power of grassroots talent, enabling passionate individuals to make a difference aligned with the brand’s vision. 

For Matthew, the thrill lies in adapting to change and ensuring a continuous growth course for every business he’s associated with.

The advice is simple: be like Matthew!

Cultivating Success: Empowering Teams for Impactful Growth and Continuous Learning

Matthew Lawson on eCommerce growth

Retaining Brand Essence Amidst Digital Shift

Digital has been around for quite some years already. But the 2020 pandemic propelled businesses online like never before. Unfortunately, many got lost in the digital maze. 

However, Matthew’s advice is gold – stay rooted in your brand’s core values.

In an era where tools and platforms are accessible to all, it’s the uniqueness of your brand that can carve out a niche in the saturated online market. 

Don’t lose what makes your brand unique; ensure it shines through your digital strategy.

Mastering Digital Channels and In-house Operations

Here’s another golden insight from Matthew Lawson:

Rather than outsourcing, handle crucial operations internally to stay closely connected to the pulse of the business.

For example, by maintaining control over digital avenues like Google and Facebook, Ribble Cycles ensures a steady connection with its customer base. 

Next, spearhead website development, enhancing the online shopping journey to boost eCommerce performance. Using data-driven insights ensures an optimal mix between digital channel investments for visibility and refining strategies for increased conversion rates and sales.

This holistic approach, where digital marketing and technology seamlessly integrate, fosters innovations that resonate with the brand’s ethos.

Harnessing Data for Precise Targeting

In today’s online world, everyone’s trying to grow on big sites like Meta, TikTok, and Google. 

But with so many people joining in and new rules popping up, it’s not always easy. That’s where Matthew and his team come in. They use smart tech, data, and AI-driven algorithms to find the right people who’ll love what you offer, not just those who click on everything. 

And guess what? They share their findings with the big sites, ensuring more impactful traffic and making ads work even better.

No Silver Bullets, Only Continuous Improvement

This might work in tales with werewolves. However, in the real world of eCommerce, there’s no magical “silver bullet” that guarantees instant success. 

But guess what? Real growth is like nurturing a plant — it thrives with consistent care and attention. It’s all about making small improvements everywhere, from your operations to the way you interact with your customers. 

So don’t look for a magical solution and don’t pin all your hopes on one shiny new tool. The real secret sauce is fine-tuning what you do, thinking outside the box, and always aiming to make your customers’ journey a little brighter. 

Embrace the adventure of constant learning and improvement. It’s not just a strategy but a journey filled with rewards.

Beyond Platforms: Crafting Brand Success Through Experience and Values

Matthew Lawson on eCommerce success

Listen to the Full Episode Below!

Listen to this episode of The eCommerce Toolbox: Expert Perspectives with Matthew Lawson to learn how legacy brands can effectively drive their digital performance.

👉 Apple: https://apple.co/3QAmqsG 

👉 Spotify: https://spoti.fi/3s8PjSp 

Matthew has extensive experience in eCommerce, having worked for 16 years in various senior roles at A.O.com and LoveHolidays.com. He has also provided consulting services for start-up, SaaS, and agency businesses. Matthew’s passion is to disrupt, innovate, engage, and drive growth and profitability. 

As the CDO of Ribble Cycles, he has played a key role in designing and transforming the company’s eCommerce and omnichannel strategy, which has won awards and future-proofed the business’s retail legacy as one of the oldest bike brands in the world.

In the dynamic world of eCommerce, user experience is the cornerstone of success. With studies suggesting that a one-second delay in page load time can lead to a 7% loss in conversions, the need for efficient performance monitoring is more crucial than ever. 

Real User Monitoring (RUM) tools, which track and analyze user interactions with websites in real time, have gained popularity in this sphere. And standing tall amidst traditional RUM tools is Noibu – an innovative website monitoring platform engineered explicitly for eCommerce businesses. 

Unlike standard RUM solutions, Noibu brings to the table a suite of advanced functionalities that help eCommerce websites significantly boost performance and conversions. In this article, we’ll delve deep into the key differences between standard Real User Monitoring tools and Noibu, as well as the reasons you should use Noibu if you run an eCommerce business.

What Is Real User Monitoring and Why Is It Important for eCommerce?

RUM, or Real User Monitoring, is performance monitoring that analyzes user transactions on a business’s website or application. It offers critical insights into how real users interact with a system, providing a comprehensive overview of the site performance from users’ perspective.

Here’s why RUM is important for eCommerce:


  • User experience: The success of an eCommerce business heavily depends on the shopping experience it provides to its customers. RUM provides real-time insights into how users interact with the website, identifying any issues or bottlenecks that may be affecting their journeys towards checkout. By addressing these issues proactively, businesses can improve user experience and user satisfaction.

  • Performance optimization: RUM can help identify performance issues that may not be noticeable during testing but can significantly impact real users. These might include slow page load times, malfunctioning checkout processes, or problems with site navigation. By resolving these issues, businesses can enhance the overall performance of their site, which can lead to increased user engagement and higher conversion rates.

  • Business decisions: The data obtained from RUM can inform business decisions. By understanding user behavior and preferences, businesses can optimize their offerings and marketing strategies. This could include identifying popular products, refining site layout and design, or tailoring promotions to user behavior.

What are APMs and How Do They Relate to RUM?

Application Performance Monitoring (APM) systems provide a holistic view of application performance, encapsulating a suite of capabilities aimed at tracking, analyzing, and enhancing the user experience and overall site functionality. APMs specialize in back-end monitoring. On the other hand, RUM is a user-centric approach that captures and analyzes real user data to enhance the end-customer experience. It is only one of the components within the larger APM ecosystem.

RUM offers unique insights into end-user experiences, tracking interactions within web browsers and relaying these events to the APM Server. RUM functionality is typically designed to be framework-agnostic and compatible with any front-end JavaScript application, which captures user interactions and transmits these events to the APM server, where they can be analyzed and utilized for performance optimization. The APM server enriches RUM data to provide enhanced insights into application performance.

While APM gives a complete picture of application performance, including infrastructure planning and code optimization, RUM hones in on real user experiences and interactions, offering insights into user behavior as well as an analysis of user journeys.

Real User Monitoring vs. Noibu: Key Differences

real user monitoring vs Noibu

RUM platforms monitor and record user interactions with a website to determine whether users are being served quickly and where they encounter errors. Noibu is much more than a RUM platform – its functionality fills this gap in your tech stack by ensuring your front-end is healthy from a site stability and error-tracking standpoint, while also directly correlating errors with revenue impact. 

Let’s look at a few distinctive features of Noibu: 

  • Automatic prioritization and alerting: Noibu automatically prioritizes all detected issues by revenue/conversion impact and ease of resolution, as well as alerting on issue occurrences, solved issue re-occurrences, and technical information required to resolve them.

  • Unified monitoring across the front and back end: Noibu boasts an automatic detection system for both JavaScript and server-side issues, keeping your eCommerce platform’s holistic health in check. 

Error detection in Noibu
  • Robust business reporting: Another significant advantage of Noibu is its extensive focus on business performance metrics, providing reports on revenue recovered, conversion improvements, and project goal progression. It also offers a dedicated, enterprise-grade support team, as well as automated monthly and quarterly business review reports.

  • Quick customer service ticket identification: With Noibu, you can quickly link customer complaints to their corresponding session and the related actionable issue through its Session Search feature.

  • Session Replay: Noibu’s Session Replay feature allows you to access 100% of sessions captured from shoppers on your website to review the issue from the user’s perspective. 

Session replays in Noibu
  • Flexible SDK: Noibu’s SDK allows for the creation of custom attributes like Customer ID, campaign details, logged-in status, A/B testing results, and more. It also supports native React & Vue.js SDK.

  • Visible conversion improvements: Noibu’s dashboard offers a snapshot of the conversion increase over time, highlighting the tangible benefits and long-term value of using the platform.

  • Reduced investigation and resolution time: AI features like issue explanation and solution inspiration, detailed developer insights, and page lifecycle events all aid in reducing the time taken to investigate and resolve issues by taking you to the exact line of code that needs fixing (even for minified code!). 




Automatic Prioritization & Alerting

Prioritizes issues by revenue/conversion impact, alerts on sales downtime, issue occurrences, and resolved issue re-occurrences

Prioritize based on occurrence rates

Business Level Reporting

Detailed reporting on revenue recovery, conversion increase, and project goal progression

May not offer detailed business-level reporting

eCommerce Specific Information

Specializes in eCommerce data, including symptom analysis and page lifecycle events

Generic data capturing, not specifically focused on eCommerce

Customer Service Ticket Identification

Allows for easy linking of customer complaints to their session and actionable issue

Will still need additional product and engineering resources to try and manually link customer tickets to bugs

Software Development Toolkit (SDK)

Comes with an SDK that allows for interaction with captured session data

SDK offerings may vary

Conversion Increase

Features a dashboard highlighting the increase in conversion over time

RUMs do not offer similar conversion increase tracking

Suggested Fixes

Plug-and-play solution that provides suggested solutions for each bug 

RUMs do not provide any suggested fixes 

By offering this wide range of features, Noibu not only sets itself apart from standard RUM tools but also provides a more targeted, efficient, and impactful solution for eCommerce businesses. In other words, If your eCommerce company uses Noibu, there is no need to run another RUM platform.

Key Advantages of Using Noibu vs. RUM

Finally, let’s consider the main advantages of Noibu against other Real User Monitoring solutions.

Intelligent Issue Prioritization

While traditional RUM tools prioritize issues based on the frequency of occurrence, assuming that the more frequently an issue occurs, the more significant its impact is, Noibu adopts a more business-oriented approach. 

Noibu is unique in its automatic issue prioritization, ranking them based on their impact on conversions and revenue as well as ease of resolution. It also alerts you to conversion-impacting issues, sales downtimes, and both the occurrence and recurrence of resolved issues. Additionally, it aids in prioritizing technical debt and provides issue trend reporting.

Helps Correlate Support Tickets to Site Errors

With conventional RUM tools, linking customer complaints to actionable issues is a manual, time-consuming, and often imprecise process. On the other hand, Noibu stands out by promptly identifying customer complaints, correlating the session with the issue, and tracing it back to its root cause, thus making the process more efficient and actionable.

Clear Understanding of Error Codes

While many RUM tools don’t provide an easy-to-understand explanation of error codes, which means businesses need to rely on session recordings, Noibu simplifies this process. It enables you to understand the issue instantly without the need to watch a video, saving you time and effort.

Recommended Fixes using AI

Noibu goes beyond just identifying issues. Rather, it’s a plug-and-play solution that also recommends potential fixes for identified bugs, a feature typically absent in standard RUM tools.

eCommerce-specific Data Collection to Debug

Noibu collects specific information tailored to eCommerce platforms, such as indications of checkout abandonment, use of multiple payment gateways, and other signs of user frustration, aiding the developer team in debugging the issues more quickly. Furthermore, Noibu records page lifecycle events at the session level, further accelerating the debugging process.

Final Thoughts

While Real User Monitoring tools offer valuable insights into application performance from an actual user’s perspective, Noibu stands out with its robust and tailored approach for eCommerce platforms. 

Its unique features, such as automatic detection of both front-end and back-end issues, intelligent prioritization and alerting based on conversion and revenue impact, as well as its focus on eCommerce-specific data, make it a powerful ally for an eCommerce business. The ability to capture all user sessions and swiftly link customer complaints to actionable issues adds to its appeal, reducing investigation and resolution times significantly. 

In the increasingly competitive eCommerce space, choosing a platform like Noibu that understands and caters specifically to your needs can make all the difference in delivering superior user experiences and boosting conversions. 

Whether you’re an established online retailer or a growing eCommerce business, understanding these differences can guide you in selecting the right tools to elevate your digital performance to new heights. If you’re looking to explore Noibu for your online store, sign up for a free checkout audit to get insights into errors that could be slowing down your site.  

For any seasoned eCommerce professional looking to stay up to date with the latest developments in the industry, podcasts are a must-listen for actionable insights on how to position for growth in the current landscape. They’re a great way to stay on top of the very latest eCommerce news, and to stay one step ahead with the trends, tools, and technologies. 


The best eCommerce podcasts offer tangible advice, latest trends and best practices from within the industry, including valuable insights spanning a spectrum of perspectives and featuring different businesses within the sector. Many eCommerce podcasts offer advice and expertise for eCommerce executives keen to stay ahead in their industry, and are an excellent tool for professional development, so if you’re new to podcasts – then it’s definitely time to up your podcast game!  


Fear not though, we have your back, we’ve done the work for you and present our very best top 10 eCommerce podcasts and episodes. Our top ten list is based on a combination of standard metrics like number of listeners and downloads but also, crucially, an evaluation of the content quality. We’ve examined and ranked what content each podcast offers to eCommerce listeners and, drum roll please, here is our list of the very best top 10 eCommerce podcasts and episodes: 

The eCommerce Toolbox: Expert Perspectives Podcast

The eCommerce toolbox podcast

Ranking on the top of our list is the eCommerce Toolbox: Expert Perspectives podcast. The podcast helps eCommerce managers implement the very best growth strategies. It’s the ideal podcast for seasoned eCommerce experts looking to perfect and optimize their websites and drive conversions. The podcast includes valuable advice on mastering strategies, and offers ingenious practical and actionable insights that will undoubtedly elevate your eCommerce operations and help you position for growth in today’s landscape. 

Check out their latest episode: here.

The eCom Ops Podcast by SyncSpider

The eCom ops podcast

Another top eCommerce podcast in the operations space. There is a deluge of content around how to grow an eCommerce business but very little support for the people “working behind the scenes” to ensure that customers receive their orders whilst having an awesome brand experience, that you don’t run out of stock and that your eCommerce store doesn’t run out of cash. This podcast is aimed at the unsung operational heroes out there grinding away in spreadsheets and storerooms… this podcast is for you. Listen to the latest episode here.

The eCommerce Customer Experience Podcast

We think this monthly podcast is excellent for actionable and insightful discussions around eCommerce customer experience, covering advertising and packaging to product functionality, website usability, and even reliability. Long-term growth and profitability depend on excellent customer experience and this is where the podcast sits: at the intersection of eCommerce and customer experience.
Listen to the latest podcast

CXO Talk Podcast - Episode 192: eCommerce Strategy: AI-Powered Search and Discovery

CXO talk podcast

This specific podcast episode hit our eCommerce top 10 with a deep dive into the hot topic of AI. The podcast explores AI-powered search and discovery in eCommerce. Sean Mullaney, Chief Technology Officer, of Algolia explains how AI and machine learning can improve customer lifetime value by enabling greater personalization in eCommerce. The episode also explores vector search technology and the impact on customer experience. Listen to the episode here.

The Marketing Millennials podcast - Episode: How to Bootstrap an eCommerce Brand w/Yellow Beauty Founders (LIVE NYC Recording)

The marketing millennials podcast

In this Marketing Millennials podcast episode, Yellow Beauty founders Jamil Bhuya and Jaz Fenton share the lessons they’ve learned in scaling a startup business. From mixing spices on their kitchen table to fulfilling orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters. Listen to the episode here.

The eCommerce Leader: eCommerce strategy for Amazon Private Label sellers, Shopify store owners, and digital entrepreneurs!

The eCommerce leader podcast

This podcast is co-hosted by British Amazon Private Label specialist Michael Veazey, and American Jason Miles, Udemy’s Most Popular Shopify Instructor and veteran eCommerce seller. Listen to their latest episode here.

The Unofficial Shopify Podcast: Tales of eCommerce Entrepreneurship

unofficial shopify podcast

This podcast explores the world of eCommerce entrepreneurship with a focus on the Shopify platform. Each episode features interviews with successful eCommerce entrepreneurs and experts sharing their experiences building businesses. See the latest episode here

eCommerce Masterplan Podcast

eCommerce masterplan podcast

Aimed at eCommerce shop owners looking for advice on what to do next, the reassurance that things are heading in the right direction, and all the inspiration needed to grow an eCommerce business without losing your life in the process! Listen to the latest episodes here.

eCommerce Braintrust Podcast

The eCommerce Braintrust podcast is hosted by Kiri Masters, Head of Retail Strategy at Acadia, author, Forbes Retail contributor, and a strong voice in the Amazon world. Join in and listen to Kiri’s discussions with expert guests about eCommerce strategies, trends, and innovations. Visit the latest episodes here.

Grow the Store: The eCommerce Coffee Break

grow the store eCommerce podcast

The host Claus Lauter covers topics such as Shopify Apps & Themes, Shopify Best Practices, eCommerce Marketing Automation, CRO, Paid Advertising (Meta & Google Ads), AI, social media marketing, and entrepreneurship. Learn from world-class Marketing Experts, Founders, and thought leaders in eCommerce, SaaS, and AI. Listen to the latest episode here

In today’s rapidly evolving eCommerce industry, businesses must continuously strive to enhance their supply chain operations and outperform their competitors. In that regard, artificial intelligence (AI) has emerged as a profound catalyst for positive transformation for eCommerce teams and organizations. With its immense computational power and advanced analytics capabilities, AI has revolutionized how eCommerce teams and supply chain managers streamline their everyday operations. 


The thing with the industry is that the eCommerce landscape is characterized by intense competition, rising customer expectations, and the need for efficient and agile operations. Traditional supply chain management approaches often struggle to keep up with the industry’s dynamic nature. However, AI offers a solution by leveraging intelligent algorithms and machine learning models to process massive volumes of data, extract valuable insights, and make informed decisions.

artificial intelligence in streamlining operations

From demand forecasting and inventory management to supply chain optimization technologies and logistics, AI can significantly enhance operational efficiency and effectiveness. By harnessing the power of AI, eCommerce teams can gain real-time supply chain visibility, identify patterns and trends, and proactively respond to changing market conditions. This enables them to optimize inventory levels, reduce lead times, improve order fulfillment rates, and deliver exceptional customer experiences.


By understanding how AI can be harnessed effectively, eCommerce teams can position themselves at the forefront of the industry and achieve sustainable growth in today’s highly competitive eCommerce landscape. 


For that reason, in this article, we will delve deeper into the pivotal role of AI in streamlining eCommerce operations, with a specific focus on artificial intelligence in supply chain management. We will explore the various applications of AI in demand forecasting, inventory management, supply chain optimization, and logistics. So, without further ado, here’s everything you need to know about the pivotal role of artificial intelligence in supply chain management.

How AI Enhances Supply Chain Functionalities

First things first, AI has emerged as a game-changer in enhancing supply chain functionalities for eCommerce organizations. The exploitation of AI models can enable supply chain leaders to understand and analyze customer behavior patterns, enhance the overall shopping experience, and streamline numerous processes within the organization. 


But much more than everything else, AI can enhance entire supply chain functionalities of eCommerce companies, an aspect of each eCommerce business that is considered to be the core of the entire operation: 


  • One of the key areas where AI makes a significant impact is demand forecasting. As traditional forecasting methods often fail to predict customer demand, leading to inventory imbalances accurately and lost sales opportunities, AI can analyze vast amounts of historical sales data, customer behavior patterns, market trends, and external factors to generate highly accurate demand forecasts. This allows eCommerce teams to optimize inventory levels, reduce stockouts, and minimize excess inventory, resulting in improved operational efficiency and cost savings.


AI for demand forecasting
  • AI plays a crucial role in inventory management as well. With AI-powered systems, eCommerce companies can continuously monitor real-time data, such as sales trends, product popularity, and supplier performance. AI algorithms can then make intelligent recommendations on inventory replenishment and allocation, ensuring that the right products are available at the right time and in the right quantities. This reduces inventory holding costs and improves order fulfillment rates and customer satisfaction. 

  • Moreover, AI-driven solutions enable businesses to optimize their logistics operations. AI algorithms can analyze factors such as transportation data, traffic patterns, and delivery routes to generate optimal routing and scheduling plans. By minimizing transportation costs, reducing delivery times, and optimizing driver schedules, eCommerce teams can improve the efficiency and effectiveness of their logistics operations.


Now that you have a better understanding of how AI plays a crucial role in optimizing global supply chains, it is time to deep dive into how AI-driven solutions can help eCommerce companies gain valuable insights, optimize processes, reduce costs, and ultimately deliver a superior customer experience with real-life examples.

AI In Demand Forecasting And Inventory Management

Accurate demand forecasting and efficient inventory management are vital for the success of any eCommerce business. Artificial intelligence in supply chain management has emerged as a powerful tool in these areas, leveraging advanced algorithms and machine learning models to analyze data and generate precise demand forecasts.


By examining historical sales data, customer behavior patterns, market trends, and other relevant factors, AI can provide eCommerce teams with accurate demand forecasts. This enables businesses to optimize their inventory levels, ensuring they have the right products available when customers need them. 


For example, Amazon utilizes AI algorithms to predict customer demand and adjust its inventory levels accordingly. This allows them to maintain a vast selection of products without incurring excessive holding costs or experiencing stockouts.

Amazon uses AI algorithms to predict customer demand

Dynamic inventory management is another area where AI plays a crucial role. The best AI-powered tools help companies to continuously monitor real-time data, such as sales trends, product popularity, and supplier performance, to make intelligent inventory replenishment and allocation recommendations. By adopting this approach, eCommerce teams can optimize their inventory levels in real-time, reducing excess inventory and minimizing the risk of stockouts. 


Walmart, for instance, utilizes AI-powered systems to monitor sales data and adjust inventory allocation across its vast network of stores, ensuring that popular products are readily available at each location.


AI-driven inventory management also enhances order fulfillment rates. By analyzing data on product availability, customer demand, and fulfillment capabilities, AI algorithms can optimize order allocation and routing to minimize delays and improve the speed of delivery. Shopify, a leading eCommerce platform, uses AI to automate order routing, selecting the most efficient fulfillment centers based on inventory availability and proximity to customers.


Overall, AI in demand forecasting and inventory management enables eCommerce teams to make data-driven decisions, optimize inventory levels, reduce holding costs, minimize stockouts, and deliver an exceptional customer experience. By leveraging supply chain optimization technologies like AI, businesses can achieve operational efficiency, cost savings, and customer satisfaction in the dynamic and competitive eCommerce industry.

Supply Chain Optimization Technologies

Supply chain optimization technologies powered by AI have revolutionized eCommerce operations. These advanced technologies utilize machine learning algorithms to analyze vast amounts of data from diverse sources such as customer orders, supplier information, transportation data, and production capacity. By processing and interpreting this data, AI algorithms can identify bottlenecks and website errors, optimize routing and scheduling, and allocate resources efficiently.

artificial intelligence in supply chain

Furthermore, AI can detect hidden patterns and anomalies in supply chain data, allowing eCommerce teams to address potential disruptions proactively. For instance, Walmart, again, utilizes AI to monitor various factors, such as weather conditions and social media trends, to detect early signs of potential supply chain disruptions. By identifying these risks in advance, Walmart can proactively mitigate them and ensure uninterrupted operations.


Ultimately, AI-powered supply chain optimization technologies enable eCommerce giants to streamline their operations, reduce costs, and deliver an exceptional customer experience. By leveraging AI algorithms and real-time data analysis, these technologies optimize routing, allocation of resources, and risk management, resulting in improved on-time delivery rates, reduced lead times, and increased customer satisfaction.

Applications Of AI In Logistics

Last but not least, the application of AI in logistics has transformed how eCommerce companies manage their delivery operations. By harnessing AI algorithms and technologies, businesses can optimize routes, automate manual tasks, and improve overall efficiency in the logistics process:


  • For one, AI-powered route optimization algorithms analyze real-time traffic data, weather conditions, and other relevant factors to generate optimal delivery routes. This enables eCommerce teams to reduce fuel consumption, minimize travel distances, and improve overall delivery efficiency. By considering factors such as road conditions, traffic congestion, and customer preferences, AI algorithms can dynamically adjust routes to ensure timely deliveries.

  • Furthermore, another real-time example of AI-driven supply chain optimization is seen in the operations of UPS, a global logistics and package delivery company. UPS utilizes AI algorithms to optimize its delivery routes by considering factors like traffic conditions, weather, and customer preferences. By optimizing the routes, UPS can minimize fuel consumption, reduce delivery times, and enhance customer satisfaction.

AI in logistics
  • AI in logistics enables the automation of various manual tasks, such as sorting and packaging. Computer vision technology and robotic systems allow AI to identify and handle products accurately and efficiently. This automation speeds up order fulfillment processes, reduces labor costs, and minimizes errors. Amazon’s extensive use of robotics in its fulfillment centers is a prime example of how AI automation enhances logistics operations. AI-powered robots efficiently navigate warehouses and retrieve and package products, resulting in faster and more accurate order fulfillment.

  • AI-powered predictive analytics in logistics can anticipate demand patterns and optimize inventory positioning. AI algorithms can generate accurate demand forecasts by analyzing historical data, market trends, and customer behavior. This allows eCommerce teams to strategically position inventory in warehouses and distribution centers, reducing stockouts and improving overall inventory management.


With the ability to anticipate demand patterns and optimize inventory positioning, AI-driven logistics systems help businesses enhance efficiency, reduce costs, and provide exceptional customer experiences. As the eCommerce industry continues to evolve, adopting AI in supply chain management logistics will be crucial for staying competitive and meeting the growing demands of customers.

Recap Of The Transformative Role Of AI In Supply Chain Management

In conclusion, AI has greatly revolutionized and is yet to revolutionize further the supply chain management for eCommerce organizations. From demand forecasting and inventory management to supply chain optimization and logistics, AI-powered solutions have transformed how businesses operate.  By leveraging AI, businesses gain valuable insights, optimize processes, reduce costs, and provide exceptional customer experiences.


As the eCommerce industry evolves, embracing AI-driven solutions becomes essential for staying competitive in the digital era.  AI’s transformative role empowers businesses to streamline operations, enhance efficiency, and adapt to changing market dynamics. By utilizing the power of artificial intelligence, eCommerce teams can position themselves at the forefront of the industry and achieve sustainable growth.

The surge in eCommerce adoption globally has presented both opportunities and challenges for businesses. Convenience, variety, and ease of use have driven online shopping into a vital aspect of our daily lives. Yet, it’s also resulted in a highly competitive market where businesses are vying for attention and customer loyalty.

But with so many businesses selling stuff online, it’s not enough to just have a website. You need to stand out with something special, something that would set you apart from the crowd.

John Merris, the powerhouse at the helm of Solo Brands, strongly believes in treating customers as you would treat your own mom. On the very first episode of The eCommerce Toolbox: Expert Perspectives podcast, John shared nuggets of wisdom that drive his business approach. His philosophy underpins Solo Brands’ success in maintaining high referral and repeat purchase rates.

The advice is simple: focus on the customer experience, and outsource when necessary. But let’s dig more into it.

Listen, Improve, Wow!

One of the defining moments in Solo Brands’ journey was their decision to make their customers happier by taking control of their own shipping process. They heard that some customers were unhappy with how long it took to get their products, so they decided to do something about it. And wow, did it make a difference! Customers who used to give them only one star for shipping were thrilled to get their orders in just 12 hours. This change was really good for everyone – customers were happy, and the company made more money.

John Merris on customer experience

The Mom Test: A Philosophy for Success

At the heart of John’s philosophy is a fundamental belief: treat your customers as if they were your mom. This is a mantra that outlasts any changing consumer expectations and builds an unbeatable reputation. By providing this level of service to all customers, even when their requests may seem demanding, you can ensure that the majority will appreciate your business and, more importantly, keep coming back for more.

John Merris on gathering referrals

Metrics Matter

Yet, how can you be sure you’re doing right by your customers? According to John, two key metrics can help you determine this: referral rate and repeat purchase rate. These indicators are just as important as revenue and profitability. 

If your referral rate and repeat purchase rate are above forty percent, you can be confident that your business is taking good care of its customers, and John believes these are robust metrics for gauging success for all businesses.

The Golden Rule of eCommerce

You guessed it. It’s the good old unwavering customer focus and making strategic outsourcing decisions. The guiding principle is to treat your customers like your mom and create a company culture that values their happiness above everything else. This ethos, along with the wise use of metrics like referral and repeat purchase rates, provides a solid roadmap to success in the ever-changing world of online commerce.

As you grow your eCommerce business, remember John’s wise words: focus on improving the customer experience by taking control of what you can, and above all, treat your customers with the same care and respect you would show your mom. After all, a happy customer is a returning customer.

Tune in to Catch the Whole Conversation

Listen to this episode of The eCommerce Toolbox: Expert Perspectives with John Merris to learn more strategies behind supercharging your eCommerce operations and developing your site’s success.

👉 Apple: https://bit.ly/3rPKXiR

👉 Spotify: https://bit.ly/3rNaxW0

John is the CEO and Director of Solo Brands, a brand platform committed to empowering unique brands with DTC expertise to build the next generation of customer experiences in digital commerce. He was previously the President and CEO of Solo Stove, the brand at the heart of Solo Brands.

Stay tuned for our next episode to learn how legacy brands can thrive in digital ecosystems with Matthew Lawson, CDO at Ribble Cycles.

The Javascript [object Object] error is common on Magento sites.

This error is traced to a function called getFromServer which is a standard Magento function that retrieves user data from the server in multiple places.

In its default implementation, this getFromServer function throws a vague [object Object] function when it encounters any error from the server. This provides no information about which error occurred or what caused the error, which isn’t very helpful for debugging or investigating the issue.

Fortunately, we have a quick, straightforward fix that reveals the nature of the error and enables you to further investigate or action a fix.

Discovering the Javascript [object Object] Error

The getFromServer function is part of Magento’s implementation for loading and managing user data. You can read more about this function in Magento’s StackExchange post on Customer Sections. There are multiple variations of this getFromServer function depending on the file and context, but it usually looks like this example from the customer-data.js file:
Javascript error on magento sites
You may see other versions of getFromServer that include extra parameters such as forceNewSectionsTimestamp and different function bodies, but in this article, we will consider them together. The final few lines of the function–which should be identical across the getFromServer implementations–request user section data from the server:
javascript error on magento sites
If an error occurs and the server cannot respond with the requested data, the error handler is triggered and the server error response, jqXHR, is thrown as an error. The problem is that jqXHR is a JSON object, and the JavaScript error parameter expects a string. As a result,  the error converts the jqXHR object directly into its string form [object Object], which makes the object itself into a sort of “black box” that hides any helpful error information.

Potential Solutions to the Javascript [object Object] Error

There are multiple methods to reveal the error object, depending on how you’d like to display the error data. The most straightforward way is to simply stringify the entire JSON object, as below:
solution to JS [object object]error
This reveals the error object from the server in a form you can observe in the browser console and in Noibu, albeit in a relatively raw format. If you only want to see specific attributes of the jqXHR error object, you can throw a more specific error with only those attributes–e.g. statusText. You could also add code to clean up the response or format it to be more readable. For example:
solution to js error on magento sites

Conclusion and Next Steps

Applying this fix will NOT solve the underlying error that causes getFromServer to fail. Instead, this fix uncovers the error information for investigation and debugging. Without this additional context, you may find it difficult to troubleshoot or further investigate the real problem, as [object Object] will always be the same regardless of the error’s specifics.

Noibu - The Reliable Solution to Proactively Detecting all Website Errors

Given the complexity of eCommerce website, having to deal with errors and bugs is inevitable. Noibu is an eCommerce monitoring platform that streamlines how you approach bugs and instability. The platform proactively detects 100% of the errors that might occur on your site and prioritizes them based on the impact that they have on your top line revenue.

With Noibu, you are also provided all the technical details you need to efficiently resolve errors, without having to spend hours investigating and reproducing them or trying to correlate customer complaints to actual user sessions.

Sign up for a demo of the powerful Noibu platform to explore how you can stay a step ahead of bugs on your site and resolve them efficiently.

session details

Smart merchandising, a strategic approach to online retail, has emerged as a crucial tool for businesses looking to create immersive, personalized, and efficient shopping experiences. By leveraging this strategy, businesses can solve a number of challenges such as enhancing their customer experience, strengthening their brand’s reputation, and cultivating revenue growth.

With global eCommerce sales expected to reach about 8.1 trillion dollars by 2026, it’s obvious that the world of eCommerce is only growing. However, to capitalize on this opportunity, businesses must strive to stand out from their competitors, and smart merchandising offers the means to achieve this. 

In this guide, we delve deeper into the world of smart merchandising, discussing its key components, the role of visual merchandising in eCommerce, effective strategies for its implementation, online merchandising tips, and the critical part that technology plays in this innovative retail approach. 

Smart Merchandising

What Is Smart Merchandising?

Smart merchandising is an innovative approach to online retail that employs advanced technologies and data-driven strategies to optimize the arrangement of products, collections, and promotions on an eCommerce website. 

The term describes a data-backed method of managing an online store – from the display and organization of products to the implementation of AI-powered personalization tools. This dynamic approach allows businesses to leverage advanced strategies, AI technology, and customer data analytics to enhance the user experience and improve product discoverability and accessibility. 

Smart merchandising in eCommerce

The ultimate objective is to improve conversion rates and boost sales by facilitating a smooth and engaging shopping journey for site visitors. It’s an intricate system that includes several key elements, such as branding, imagery, inventory management, menu organization, product collections, and real-time user behavior analysis. 

The core of smart merchandising lies in its application of data and user experience principles to transform casual browsers into paying customers. This transformation process includes various tactics, such as reminders for abandoned shopping carts, effective visual online merchandising, and well-placed calls to action to guide consumers through the purchase process. 

Key Components of Smart Merchandising

Smart merchandising uses emerging technologies and data-driven techniques to strategically position and promote products on an eCommerce platform. Here are the key components of it.

AI-powered Product Tagging and Assortment

Using AI, retailers can tag products with relevant information and categorize them accordingly, facilitating easier product discovery for customers. This also allows selective showcasing via product assortment, where certain products can be emphasized based on their relevance or popularity.

Design and UX Considerations

Smart merchandising takes into account the importance of design and user experience (UX) in creating a seamless shopping customer journey. This includes the design of the website, its navigation system, and the organization of its product catalog, among other features.

Data-driven Strategies

Smart merchandising relies heavily on data to guide its strategies. This includes using real-time data insights to cross-sell products from different niches, which can increase the value of customers’ shopping carts. It also involves using data to offer hyper-personalized shopping experiences, with relevant recommendations, visual online merchandising, dynamic collections, and thematic galleries.

Inventory Management

Using inventory data to inform various strategies, such as stock replenishment and product campaigns, smart merchandising ensures that the most popular or relevant products are always available for customers to purchase.

AI and Machine Learning

This tactic leverages AI and machine learning to understand and predict customer behavior and optimize the user experience based on different audience segments. AI also aids in the creation of dynamic product groups based on attributes, providing more contextual signals for algorithms.

Effective Search and Navigation

Smart navigation with dynamic filtering helps customers find their desired products quickly and effortlessly, enhancing their shopping experience. Some solutions employ built-in Natural Language Understanding (NLU) to better understand shoppers’ queries, even when they include variations in phrasing or typos, thereby delivering more accurate and relevant search results.

how smart merchandising works

Visual Merchandising eCommerce

Visual merchandising in eCommerce involves the strategic display and organization of products in an online store, akin to a digital shop window. It aims to create an aesthetically pleasing and engaging user interface that stimulates customer purchasing decisions, boosts sales, enhances customer loyalty, and increases average order value. 

visual merchandising

What follows are visual merchandising eCommerce key aspects.

Product Imagery

Clear and detailed product photos from multiple angles help customers understand the product and make informed purchasing decisions. Consistent image sizes and styles across the website create a cohesive and professional look.

Product Presentation

How products are presented on the website significantly impacts customer engagement. This includes arranging products in logical categories, using clear and descriptive product titles, and organizing them in a visually pleasing manner. Grouping related items, showcasing best-sellers or new arrivals, and using product badges or labels can help highlight specific products or promotions.

Visual Hierarchy

Establishing a clear visual hierarchy guides customers’ attention and makes it easier for them to navigate and find desired products. This involves using size, color, contrast, and positioning to prioritize important elements such as product images, prices, and call-to-action buttons.

Color and Branding

Consistent use of colors and branding elements throughout the website helps reinforce brand identity and recognition. Colors should be carefully chosen to evoke desired emotions, reflect the brand personality, and create a visually pleasing experience.

Responsive Design

eCommerce merchandising should account for responsive design, ensuring that the website and product displays are optimized for various devices, such as desktops, tablets, and mobile phones. The layout should adapt seamlessly to different screen sizes, maintaining the visual appeal and functionality across devices.

Virtual Try-on and 360-degree Views

Incorporating virtual try-on features or 360-degree product views can enhance the online shopping experience, particularly for fashion or home decor items. These interactive elements allow customers to visualize how products will look or fit, increasing confidence and reducing returns.

Personalization and Recommendations

By leveraging customer data and algorithms, personalized product recommendations can be displayed to customers based on their browsing and purchasing history. This tailors the shopping experience, increases relevance, and encourages additional sales.

Visual Storytelling

Using visuals to tell a compelling brand or product story can engage customers on an emotional level. This can include lifestyle imagery, videos, or customer testimonials that convey the benefits, features, or unique selling points of the products.

Effective Smart Merchandising Strategies

Smart merchandising, whether employed in brick-and-mortar or eCommerce settings, aims to captivate customer attention, influence their purchasing decisions, and enhance their overall shopping experience. 

Below are some effective strategies that eCommerce businesses can employ.

Data-driven Solutions

With the rise of big data and analytics, retailers have unprecedented access to customer behavior and preferences. By leveraging these insights, businesses can better position their products, pricing, and promotions to align with customer needs and preferences.

Visual Appeal

The use of appealing visual elements in product displays can strongly influence customer behavior. Retailers can strategically place products, use appealing colors and imagery, and create themed displays to catch customer attention.

Performance-based Metrics

eCommerce businesses should use performance-based metrics such as availability and compliance to track the effectiveness of their merchandising strategies. This helps them continually refine their approach based on the strategies that yield the best results.

Dynamic Merchandising

Merchandising strategies should be flexible and adaptable to meet changing consumer needs and market conditions. This includes modifying displays to highlight seasonal items, new products, or current market trends.

Specialized Merchandising Strategies

Strategies can range from traffic building to transaction building, profit-generating, turf defending, excitement generating, and image enhancing. These include placing high loyalty items in visible places to build traffic, creating excitement around new or seasonal products, or enhancing the store’s image by promoting sustainable or local products.

Personalized Recommendations

Using algorithms to suggest relevant products based on individual browsing patterns and purchase history can lead to increased sales.

User-generated Content

Incorporating UGC, like customer reviews and images, can help build credibility, authenticity, and trust, enhancing the overall shopping experience of your potential customers. 

Optimized Site Navigation

For online stores, easy and intuitive site navigation with search functionality makes it easier for customers to find and buy products.

The Role of Technology in Smart Merchandising

Technology plays a pivotal role in transforming traditional merchandising practices into smart merchandising, enabling retailers to respond more effectively to changing market dynamics and consumer expectations.

Analytics and Predictive Modelling

Today’s retailers use analytics to make data-driven decisions. Traditional merchandising, which relied heavily on instinct and past experience, is giving way to more sophisticated and forward-looking approaches. 

Analytics provides insights into shopping patterns, consumer preferences, and product performance, which can drive strategic decisions. Predictive modeling, enabled by machine learning, allows retailers to forecast future trends and adjust their strategies accordingly.


Smart merchandising leverages automation to expedite and optimize merchandising processes. This includes the use of smart planograms that automatically organize product displays, tools for rapid price updates, and automated reordering systems. By reducing manual tasks, merchants can focus more on strategic responsibilities and decision-making.

Artificial Intelligence

AI offers significant opportunities for smart merchandising, from enhancing demand prediction to personalizing customer experiences. It can support segmentation and attribute management and can also dynamically group products into solution families based on customer preferences and needs. Recommendation engines powered by AI algorithms can offer customers personalized product suggestions based on their browsing history and purchasing patterns.

Digital Enablement

Digital transformation enables retailers to integrate their online and offline operations, creating seamless omnichannel customer experiences. Advanced systems and tools allow for real-time inventory visibility, personalized marketing, and agile response to market changes. This digital enablement also demands a shift in the workforce, requiring talents who are comfortable with digital tools, analytics, and a customer-centric mindset.

digital enablement in ecommerce

Be Smart and Ace Your Online Merchandising Game!

The rise of eCommerce has fundamentally reshaped the global retail landscape, driven by technological advances and changing consumer behaviors. It’s a sector that has seen dramatic growth, with the onset of the Covid-19 pandemic accelerating this trend. As more consumers embrace the convenience of online shopping, businesses are continually seeking innovative strategies to engage with their customer base and foster brand loyalty.

Smart merchandising provides a powerful platform for businesses to enhance their eCommerce brand. By leveraging data analytics, AI technology, and personalized, visually engaging content, businesses can deliver experiences that captivate customers, encourages engagement, and drives higher sales. So, leverage smart merchandising tools today and watch your eCommerce sales go up north and to the right!

This article aims to help you diagnose and investigate the Javascript AJAX call error response below. This error occurs when making an AJAX call, and may have multiple causes. However, the error is often due to one of two primary causes.

{readyState:0,status:0,statusText: error}

Investigating the Javascript AJAX Call Error

Cause 1: AJAX Call Cancelled by a Reload or Redirect

This occurs when the AJAX call is triggered at the same time as a browser event that reloads or redirects the page. This causes a race condition where the AJAX call is started but the browser event navigates away from the current page before the call’s completion. This causes the AJAX request to be canceled with the “0” error message.

Triggering events could include the following:

  • Form submission

  • Clicking on a link

The solution to this depends on how your code is triggering the AJAX call and any other simultaneous events. Generally, make sure of two things:

  1. If you prompt the AJAX call via a trigger with a default event that causes the page to redirect/reload, make sure to override the default behavior and have the event wait until the AJAX call is complete before redirecting. Add this behavior back into the AJAX completion handler function as per #2.

  2. If you need to perform any other logic related to reloading/redirecting the page, make sure to add this logic inside the AJAX completion handler. Otherwise, restructure your code so it doesn’t perform this action until the AJAX call is complete.


Cause 2: Cross-Domain Issues

This occurs when the AJAX function call tries to make a cross-origin request and is blocked by the browser. This is usually easy to diagnose as if it exists, it will cause the AJAX call in the function to fail every time. The error occurs because due to browser security controls, most AJAX requests are subject to same origin policy. For solutions, this Stack Overflow Reference has some potential leads. Alternatively, try enabling CORS or making a request via JSONP.


How Noibu Helps Detect and Resolve eCommerce Errors

Noibu is a health monitoring tool for eCommerce companies. By identifying and resolving bugs and technical errors impacting the checkout funnel, Noibu enables you to avoid revenue disruption and ensure a positive customer experience.

Noibu detects all errors on your website and prioritizes them based on the revenue impact that they have. More importantly, the platform provides all the technical details you need to quickly resolve these errors, significantly reducing your error reproduction and resolution time and boosting efficiency.

If you’d like to experience how Noibu can help streamline error detection and resolution for your team, sign up for a quick demo of the platform with our experts today!

We are witnessing a paradigm shift in the eCommerce industry and a huge change in the traditional ways of retailing and consumer behavior. Among the numerous advanced strategies employed by eCommerce platforms, dynamic pricing stands out as a vital one for boosting revenue.

The dynamic pricing model has emerged as a reliable way to optimize revenue by adjusting prices based on various factors, including market demand, competition, and customer behavior. This strategy employs the power of data analytics, a market that is projected to reach $57 million in 2023.

In this article, we shall deep dive into the dynamic pricing eCommerce world, exploring its objectives, components, the role of Artificial Intelligence (AI), and various optimization techniques. We will also break down how you can align dynamic pricing with marketing strategies and the challenges to be aware of when implementing dynamic pricing.

What is Dynamic Pricing in eCommerce?

Dynamic pricing is the automatic process of updating and adjusting product prices in response to changing market conditions. Apart from providing real-time optimization of eCommerce prices, a dynamic pricing strategy offers online retailers more control over their revenue. A dynamic pricing model can be based on customer shopping behavior and patterns, supply and demand fluctuations, and even competitor prices, to determine optimal real-time pricing for products. 

Benefits of Dynamic Pricing for Your eCommerce Store

Dynamic pricing in eCommerce aims to leverage real-time data and market trends to optimize pricing strategies.

Here are some of the specific objectives you can achieve by implementing it:

  • Maximize profitability: Dynamic pricing algorithms consider various factors such as demand, competition, and cost to determine the optimal price point that can maximize profits.

  • Increase market share: By adjusting prices in real-time based on the competitive landscape, online retailers can remain competitive and capture a larger share of the market.

  • Optimize inventory management: Dynamic pricing can help companies manage their inventory effectively by adjusting prices based on stock levels. High-demand products with low stock levels can be priced higher to manage supply and demand.

  • Enhance customer satisfaction: By offering competitive prices, businesses can improve customer satisfaction and loyalty. 

  • Test new products: Dynamic pricing can help in assessing the price sensitivity of new products, allowing businesses to find the optimal pricing that maximizes revenue and acceptance in the market.

Components of Dynamic Pricing Models for eCommerce Stores

Implementing dynamic pricing requires a comprehensive approach that combines various elements including robust data analysis, effective pricing methods, and advanced technology.

It involves several key components that work together to drive the strategy:

  • Price potential assessment: This involves analyzing historical data, current market conditions, and the competitive landscape to determine the potential for price optimization.

  • Dynamic pricing eCommerce capabilities: This includes building a robust pricing engine that can adjust prices in real-time based on data inputs and pre-defined pricing algorithms.

  • Customizable modules: These modules can include key-value-item analysis, competitive response, elasticity calculation, long-tail pricing, and omnichannel coordination. They help businesses to adjust their pricing strategies based on specific market scenarios.

  • Pricing methods: Depending on the business objectives and market dynamics, companies can choose from different pricing methods such as competitor prices, cost-plus pricing, and value-based pricing.

  • Artificial intelligence: AI plays a significant role in automating the dynamic pricing process, enabling real-time price adjustments based on a multitude of factors.

  • Evaluation and adjustment: Constant evaluation of the pricing strategy is necessary to ensure its effectiveness. Based on the outcomes, businesses might need to adjust their pricing strategy for improved results. 

  • Optimized hosting solutions: To support the high computational demand of dynamic pricing algorithms and ensure a seamless customer experience, it’s crucial to have a robust and optimized hosting solution.

The Role of Artificial Intelligence in Dynamic Pricing

With the ability to process and analyze vast amounts of data at high speeds, AI can help eCommerce businesses optimize their pricing strategies in a highly flexible and accurate manner.

AI-driven pricing transformation

AI-driven pricing transformations can have a significant impact on businesses by boosting their EBITDA (earnings before interest, taxes, depreciation, and amortization) and generating financial improvements. Research conducted by MIT and BCG Henderson Institute found that companies using AI in pricing achieved higher success rates than those applying AI in other areas. 

using AI in eCommerce pricing

An AI pricing transformation begins with data. Companies should prioritize data quality, as the success of AI pricing transformations largely depends on it. With high-quality data, AI algorithms can accurately analyze trends and make effective pricing decisions.

AI pricing and customer experience

While AI pricing has financial benefits, it can also have a psychological impact on customers. If not managed effectively, dynamic pricing algorithms can lead to customer alienation, reduced loyalty, and damage to a brand’s reputation. For example, Uber’s surge pricing led to a negative reaction from customers.

uber dynamic pricing

Businesses can mitigate these issues by aligning algorithmic pricing with organizational values and focusing on value rather than solely on supply and demand. Proactive and strategic management of pricing, along with setting and monitoring guardrails, can enhance the customer experience and protect a brand’s reputation. Collaboration in experimentation, monitoring, and strategy is essential for extracting insights from algorithms.

Dynamic Pricing Optimization Techniques

Dynamic pricing, backed by AI and proper optimization techniques, can significantly enhance a company’s ability to maximize profit margin and competitiveness. As more companies adopt this strategy, the role of AI and data analysis will continue to become increasingly critical.

Several optimization techniques can be used in dynamic pricing strategies to maximize revenue and profit:


  • Seasonality: Companies adjust prices based on seasonality. For example, Airbnb considers seasonality in determining stay prices, charging higher prices during peak travel seasons.

airbnb seasonal pricing
  • Competitor pricing: Businesses adjust their dynamic prices considering competitors’ pricing strategies. Walmart, for example, frequently changes prices based on competitor bids.

  • Demand-based pricing: Companies increase prices when demand is high. Uber’s surge pricing is a well-known example of this technique, which helps the company meet high demand and boost profits.

  • Data collection and analysis: Businesses must collect and analyze relevant data for dynamic pricing. This can be achieved by buying or generating intent data or scraping online data using web crawlers.

Aligning Dynamic Pricing with Your Marketing Strategy

Dynamic pricing can be a powerful tool in an eCommerce marketing strategy when appropriately and carefully implemented. However, the key to its successful application lies in the alignment with the overall brand strategy and the management of customer expectations.

This involves carefully considering the ‘out-the-door’ price, consumer expectations, and selective product price changes. When setting prices, businesses must ensure that they reflect their brand positioning and values. 

Prices shouldn’t only be based on demand but should also be in line with the perceived value of products or services. Accurate data is crucial in making these assessments, and as such, companies should prioritize cleaning up pricing inputs and improving cost attribution.

The marketing strategy should also consider the customer experience. Transparency is essential in dynamic pricing, allowing customers to make informed decisions.

If customers understand why prices fluctuate, they may be more accepting of price changes, leading to improved customer satisfaction and loyalty. Additionally, dynamic pricing can be used to generate sales during downtimes through discounts, creating a win-win situation for both the eCommerce store and its customers.

Challenges and Considerations in Implementing Dynamic Pricing for Your eCommerce Store

Implementing dynamic pricing also comes with its unique set of challenges and considerations. These include the ability to gauge shifts in demand, customer acceptance of non-static prices, market leadership, and the adoption of dynamic pricing by industry peers.

eCommerce businesses need to have a clear understanding of their markets to predict demand accurately. This requires having the right dynamic pricing tools and systems in place to collect and analyze real-time data. Inaccurate inputs can mislead pricing strategies and lead to lost sales or reduced profits.

Customer acceptance of dynamic pricing is another major consideration. If pricing changes are perceived as unfair or if there is a lack of transparency in how prices are determined, it can lead to customer dissatisfaction and loss of business. Therefore, it’s essential to communicate with users and provide clear explanations for price changes.

Moreover, online stores should consider the competitive landscape. If competitors have already adopted dynamic pricing, it may be essential for survival. On the other hand, if competitors have not adopted dynamic pricing, it could be an opportunity for a competitive advantage.

To implement dynamic pricing effectively, businesses should define their commercial objectives, choose a suitable pricing strategy, establish consistent pricing rules, and utilize appropriate tools. Testing and monitoring the strategy are also crucial for its success.

Final Thoughts

In the vast and ever-evolving landscape of eCommerce, dynamic pricing has emerged as a powerful tool to optimize revenue and stay competitive. Leveraging the power of eCommerce analytics allows businesses to adjust their pricing strategy based on several variables such as market demand, competition, and customer behavior. As we move forward in the digital age, the role of dynamic pricing is expected to grow even more. 

However, while dynamic pricing presents numerous advantages, it also brings a set of challenges. But with the increasing accessibility and affordability of AI and data analytics, businesses of all sizes can leverage dynamic pricing to thrive in the digital marketplace. The road ahead may be complex, but the rewards for those who can effectively implement dynamic pricing strategies are substantial.

If you want to learn more about the latest, most advanced tips for growing your eCommerce business, take a look at our blog. From sales funnels to AI, you can find various topics that will help you take your online store to the next level. 

As we catapult into the age of technological innovation, the eCommerce landscape is undergoing a remarkable transformation. The introduction of machine learning and augmented reality (AR) into the world of online shopping has paved the way for a vibrant, immersive, and engaging customer experience that transcends the conventional norms of retail. 

The excitement surrounding augmented reality in eCommerce is echoed by a survey from McKinsey, which revealed a growing interest in AR and VR technology for shopping, with almost half of the respondents expressing interest in these transformative technologies.

The power of augmented reality for business extends far beyond just a novel concept; it’s a game-changing strategy rapidly gaining traction among marketers and businesses. The US AR/VR market alone is projected to exceed a staggering $248 billion by 2030

In a digital-first world where brands are vying for consumers’ attention, the integration of augmented reality in eCommerce strategies is a necessity for survival and growth. As we delve deeper into this topic, we will uncover the intricate nuances of AR, its profound impact on eCommerce, and how businesses can leverage this technology for a sustainable competitive advantage.

Understanding Augmented Reality

Augmented reality is an innovative technology that superimposes computer-generated information such as images, sounds, and text onto our real-world environment, thereby creating a composite view that augments the reality we perceive.

An example of AR that many of us might be familiar with is the first-down lines seen in televised football games or the projected flight paths in hockey and golf broadcasts. This integration of digitally-rendered information into a real-world setting enhances viewers’ understanding and enjoyment of the game. 

This technology has also found extensive use in video games, particularly first-person shooters, and smartphone applications. Looking to the future, it could potentially revolutionize everyday experiences by adding informational displays to lightweight sunglasses or integrating personal identification tags into social networking displays.

It’s important to emphasize that augmented reality technology is not just a tool but a medium. This distinction is critical because it directs our focus towards the content being presented, rather than just the technology delivering it. An AR application, irrespective of its technological sophistication, would hold little value if it doesn’t deliver engaging and useful content to its users. 

Hence, the success of an AR experience heavily depends on the quality and relevance of the content being augmented onto the user’s reality.

Augmented reality gif

Benefits of Augmented Reality for eCommerce

As online shopping continues to grow, it presents businesses with innovative ways to engage customers and enhance their shopping experiences. Here’s how leveraging AR for your eCommerce store can set you up for success:

Improve Customer Engagement

AR significantly enhances the shopping experience by making it more interactive and engaging. With features like virtual try-on, virtual showrooms, AR mirrors, and in-store gamification, customers can actively participate in the shopping process. 

Through virtual try-on features, customers can visualize how a piece of clothing or accessory would look on them without leaving their homes. This interactive process keeps the customer engaged and could lead to longer browsing times and increased chances of making a purchase.

This feature is particularly useful for businesses in the fashion and beauty industry, like Sephora, which offers a makeup try-on filter. Other brands like L’Oreal, DFS, and ASOS have also successfully implemented AR, resulting in increased sales and customer satisfaction. Virtual try-on experiences have proven to be a successful way to reduce return rates and increase conversion rates.

Moreover, AR mirrors can engage customers in a virtual shopping experience akin to in-person shopping, where they can try on products like cosmetics. AR-powered social media filters also add a layer of entertainment and personalization, encouraging customers to share their experiences, thereby promoting the brand and product organically. Brands like MAC Cosmetics and Tesco have implemented smart mirrors and AR gamification, thereby enhancing the in-store shopping experience.

Boost Conversion Rates

AR enhances the customer’s ability to make informed purchase decisions by allowing them to visualize products in a real-life context. 

For instance, a furniture store can provide an AR feature that lets customers place virtual objects in their own spaces, helping them determine whether a piece of furniture matches their room aesthetics and fits the available space. This ability to ‘try before you buy’ gives customers confidence in their purchasing decisions and can significantly increase conversion rates.

Similarly, interactive AR user manuals can help customers understand how to assemble or use a product, thus reducing the perceived complexity and making the product more appealing.

Reduce Return Rates

AR also addresses one of the main challenges in eCommerce – product returns. Since AR provides a more realistic and accurate representation of products, it can significantly help reduce return rates. 

For instance, customers can use AR to visualize the size, color, texture, and fit of a product, reducing the discrepancy between expectation and reality, which is a common reason for product returns in eCommerce. 

By enabling customers to visualize products in their own environment or on themselves, AR can help ensure that what customers see is what they get, leading to increased customer satisfaction and reduced return rates.

Trends in Augmented Reality Shopping

Augmented reality trends

This field is witnessing rapid innovation and adoption in various sectors, particularly in shopping and retail. Several notable trends are emerging in AR shopping that promise to redefine the way consumers interact with products and make purchasing decisions.

One of the most significant trends is the integration of AR into live-stream shopping. With this integration, users can try on products and visualize them in real time, dramatically enhancing the online shopping experience. Furthermore, AR’s integration into live shopping facilitates the easy incorporation of influencer marketing, driving advancements and expanding its accessibility.

Web AR, another growing trend, is also shaping the shopping landscape. By allowing experiences directly on mobile web browsers without the need for additional apps, it makes AR content more accessible, thereby expanding its reach.

Moreover, artificial intelligence (AI) is playing an increasingly crucial role in enhancing AR shopping experiences. AR and AI are collaborating to power facial and spatial recognition, improving the accuracy and efficiency of augmented reality applications. For instance, AI can help AR systems understand the specific context of the user’s environment, enabling a more precise and personalized shopping experience.

Implementing Augmented Reality in Your eCommerce Strategy

Augmented reality offers a solution to many limitations of online shopping by providing more immersive experiences. It enhances the real world by overlaying digital elements, adding an interactive dimension to online shopping. With AR, customers can visualize products in their own environments, which improves customer engagement and ultimately drives sales.

Below are a few essential tactics you may want to follow for more effective implementation of AR for growing your eCommerce business.

Choose the Type of AR Applications You Want to Implement

There are several ways this revolutionary technology can be integrated into eCommerce:

  • Virtual try-on: Virtual try-on is an AR application that allows customers to virtually ‘try on’ products such as clothing, accessories, or makeup from the comfort of their homes. For example, a customer interested in buying sunglasses can use their device’s camera to superimpose a 3D model of the sunglasses onto their face, giving them a realistic idea of how they would look wearing the sunglasses.

  • Virtual showrooms: Virtual showrooms leverage AR to provide a detailed, immersive, and interactive view of a collection of products in a simulated environment. For example, a furniture retailer could create a virtual showroom where customers can explore different room setups and directly interact with the furniture items. Customers can see how different pieces of furniture look together, move them around, and even view them in their own living space.

  • AR mirrors: These are digital screens that use AR technology to show customers how they would look in certain clothing items, accessories, or even with different hairstyles or makeup looks. Customers stand in front of the AR mirror, which overlays the selected products onto their reflection in real time.

    This AR application is common in physical retail stores but can also be leveraged for online shopping through a device’s front-facing camera. This not only creates a fun, interactive shopping experience but also allows customers to try a larger range of products in a shorter amount of time.

  • In-store gamification: In-store gamification uses AR to engage customers with entertaining, game-like experiences while shopping. These games can encourage customers to interact more with the brand, explore a wider range of products, and even drive specific customer behaviors, such as visiting certain areas of the store or checking out promotional items.

    Although this AR application is often associated with physical retail environments, it can also be applied to online shopping, such as through interactive product explorations or branded mini-games.

  • Product placement preview: AR product placement preview allows customers to visualize products in their own space before making a purchase. For example, a customer interested in a new coffee table can see how it would look in their living room using AR. This feature helps customers to visualize the size, color, and style of the product in context, which can lead to more confident buying decisions and lower return rates.

  • Interactive user manuals: Interactive user manuals leverage AR technology to provide a dynamic, engaging, and highly visual guide for product assembly or use. Rather than flipping through a traditional paper manual, customers can use their device’s camera to superimpose step-by-step instructions onto the real-world product. For instance, a customer who has purchased a DIY furniture piece can aim their phone at the disassembled parts, and the AR application would project a 3D model demonstrating the assembly process in real-time. Each step is visualized directly on the actual product parts, making the instructions easier to follow.

Select Suitable AR Tools

Choosing the right tools largely depends on your business objectives and product offerings.

These options offer different ways to engage customers and showcase products:

  • Marker-based AR recognizes objects and displays 3D models, while markerless AR allows users to place virtual objects anywhere. 

  • Location-based AR uses geographic location to present digital content, and projection-based AR
    projects synthetic light onto physical surfaces.

Integrate Augmented Reality Into Your eCommerce Platform

Many eCommerce platforms provide features for integrating this technology into your online store. For instance, Shopify offers guidance in AR integration and hosts related product media. Utilizing these features can help to streamline the process of adding AR capabilities to your eCommerce site.

Shopify AR

Market the AR Experience

After integrating AR, it’s important to market this experience to your customers. Companies like Christian Dior have successfully used social media apps and camera filters to engage customers and create virtual word-of-mouth marketing. Additionally, using AR in advertising can enhance customer engagement and has been projected to generate substantial revenue.

Christian Dior virtual try on

Evaluate the Success of Your Implementation

Finally, it’s important to continually evaluate the success of your AR implementation and make adjustments as needed. This can involve tracking metrics such as customer engagement, sales, and customer feedback. These insights can help you understand how effectively the features are meeting your business objectives and inform any necessary changes.


We are undoubtedly standing on the brink of a new era in eCommerce, where augmented reality is gradually weaving itself into the fabric of the online shopping experience. From the transformation of pre-buying experiences to the enhancement of consumer engagement, augmented reality in eCommerce has cemented its position as a potent tool for business growth. 

However, while the adoption of AR is a promising development, it is essential to remember that the successful implementation of augmented reality in eCommerce is contingent on user comfort with technology and its seamless integration into the purchasing process. As we move forward, businesses should continually adapt and refine their AR strategies to meet evolving consumer needs and technological advancements. 

The story of augmented reality in eCommerce is just the beginning. With generational turnover and the comfort of younger generations with augmented and virtual reality technology, we can look forward to an exciting future where the virtual and physical realms of shopping continue to intertwine in novel and extraordinary ways.

If eCommerce sites using the Magento 2 platform are upgraded to certain versions, users may experience this error when loading site pages. If this issue does appear, it occurs frequently and may prevent key JavaScript elements, like the Add to Cart and Login buttons, from functioning correctly. Learn everything you need to know about this error and how to troubleshoot it in this blog post.

JavaScript Error Description

Error Signature:

error signature

Error Message:

JavaScript magento error message

Error Filename:

Javascript magento error filename

Error Code Snippet:

Javascript error code snippet

JavaScript Error Background

This JavaScript Magento error originates from the storage.remove(sectionName) function call made within the remove function. Since storage is undefined, the entire function fails.

This issue initially occurred when Magento upgraded from version 2.3.6 to version 2.4. During this update, Magento changed how it initializes storage. More specifically, storage initialization is now a wrapped function and is no longer available at a global level.

A patch was developed and released to resolve the issue. The fix was merged into Magento version 2.4.3.

Unfortunately, during the update to version 2.4.5, this fix was removed for unknown reasons, and the error returned.

Potential Solution for this JavaScript Error for Magento Sites

Consult the resources below for context surrounding the issue’s cause and solution:

Please proceed only if you feel comfortable making manual changes to your Magento instance. Magento will likely re-release the issue’s fix in a future version.

As of Magento version 2.4.5 (October 2022), the fix is to manually apply a patch that reverses the previous fix’s removal. The patch content can be found here.

Simply add this to a patch file and follow these steps to add this to your Magento instance.

Proactively Detect and Efficiently Resolve all JavaScript Errors with Noibu

Regardless of the eCommerce platform your site is built on, you cannot completely escape JavaScript errors. What you can do is proactively monitor those errors before they cause a significant damage to your site conversions and customer experience.

Noibu – an eCommerce error monitoring platform not only detects all errors on your online store, but also provides you with the details you need to quickly resolve them (down to the exact line of code that needs fixing) as well as AI-generated solutions to help you avoid the need to replicate or investigate errors.

What’s more, product teams can confidently prioritize errors to address first based on the impact that they have on annual revenue as calculated by Noibu. So, you no longer need to prioritize errors based on frequency of occurrence, but can rely directly start addressing those that are leaving the biggest dent in your top line. To explore how the platform can help your online store eliminate revenue-impacting errors, sign up for a demo today.

This is a common issue that affects sites with Apple Pay checkouts. It occurs during the checkout process when an Apple Pay session is started; the issue either prevents the payment sheet from appearing or causes it to disappear before the session ends properly. This results in the user being unable to checkout via Apple Pay, as they cannot complete or end their current payment session or start a new session.

Apple Pay Checkout Error Description

Error Signature:

Apple Pay JS Error Signature

Error Message:

Apple Pay JS Error Message

Why Does this Apple Pay Checkout Error Occur?

To understand this issue, we must examine the steps of the Apple Pay logic flow. Consult Apple’s guide to Requesting an Apple Pay Payment Session for a detailed look.

Merchant validation is the first step when submitting a payment via Apple Pay. This involves the following:

  1. Create an ApplePaySession object.

  2. Call the .begin() function with the new ApplePaySession object to present the payment sheet and initialize the merchant validation process.

  3. Once the merchant validation process is started, the onvalidatemerchant function is called with a ApplePayValidateMerchant object. This function calls your server, which in turn makes a new request to the remote Apple Pay server.

  4. The Apple Pay server responds with a Merchant Session object for your server to pass into the completeMerchantValidation function. This completes the validation process and allows the user to make a payment with Apple Pay.


The active payment session error indicates that the onvalidatemerchant function has failed, as it cannot request a new Merchant Session object from the Apple Pay server. This is because of the following rules Apple enforces for the object:

  • You can only use a merchant session object a single time per transaction.

  • The merchant session object expires five minutes after it is created. 

  • The merchant session request must be sent from your server. It cannot be requested from the client.


For more details, refer to this Discussion from the Apple support forums from a developer experiencing the same error with their Apple Pay session implementation.

In the discussion above, Apple support suggested potential causes:

  • The code that calls out to your server and receives the Payment Session to pass into completeMerchantValidation. If this is being hit twice then your client side code may have an error.

  • Along with #1, you could also debug your server to see if the same validationURL request is being run twice from the client, prompting two responses.

  • Lastly, the entire process could be running twice starting with new ApplePaySession. Examine the code that runs this path. This is likely when the user clicks or taps the Apple Pay button.


Uncovering the specific cause requires further investigation, as it likely depends on your implementation of the Apple Pay merchant validation process. However, in our experience with multiple Noibu clients, we’ve seen the following causes of the error.

Error Cause #1: User clicks Apple Pay multiple times

Since the Apple Pay merchant validation session may take several seconds, the user may not understand that they’ve triggered the start of an Apple Pay session, and may try the Apple Pay button multiple times. Unfortunately, this prevents the Apple Pay form from appearing and triggers the error, blocking the user from using Apple Pay.

There is an interesting discussion of this scenario on the Stripe Github.

From this discussion, developers suggested disabling the Apple Pay button after a user clicks until the merchant validation process completes. It could also help to add a loading indicator or confirmation that the click was effective.

Error Cause #2: Apple Pay triggered without user intervention

The site implementation of Apple Pay may have a bug that causes the site to trigger the merchant validation flow on the checkout page before the user has clicked the Apple Pay button. This summons a payment form that isn’t visible to the user, and when the user does click Apple Pay, they are unable to proceed.

This scenario is less common, but not impossible.

Risks and Mitigation

Once this error occurs, a user cannot checkout using Apple Pay unless they refresh or manually force the Apple Pay session to end. This can cause significant friction for users, especially since the error usually doesn’t usually produce a visible error message. We recommend prioritizing the issue and actioning a fix as soon as possible.

Detect Apple Pay Checkout Error and Other Third-Party Bugs with Noibu

Errors are inevitable on eCommerce websites, especially such third-party ones that you have no control over. Due to the endless third-party scripts and integrations that eCommerce websites have to partner with, it’s impossible to maintain a completely bug-free site at all times.

However, Noibu – an eCommerce error monitoring platform empowers you to stay on top of these bugs by proactively detecting all site errors (including third-party ones) and providing tangible solutions to resolve them without spending hours trying to replicate. The platform also calculates the predicated annual revenue impact of these errors so you can confidently ones with the highest impact and address them efficiently.

Noibu is designed to help development teams reduce error resolution time by 70% so they can focus on more strategic tasks such as feature releases. To explore how Noibu can help you eliminate revenue-impacting bugs on your site, sign up for a demo of the platform today!

In today’s fast-paced digital era, online shopping has become integral to our lives, offering unparalleled convenience and value for money. But what lies ahead for the future of eCommerce? And how can businesses elevate the shopping experiences they offer and captivate customers in a world saturated with options?


Enter the game-changer: artificial intelligence (AI). As eCommerce continues to evolve, artificial intelligence is shaping its future, completely transforming how shoppers interact with online stores and creating interactive and immersive shopping experiences.

AI tools for eCommerce

AI has emerged as the driving force behind eCommerce’s evolution, empowering businesses to tap into the hearts and minds of their customers like never before. And make no mistake here, it’s not just about automation. It’s about creating personalized experiences, anticipating desires, and crafting unforgettable moments in the digital realm.


Imagine stepping into a virtual fitting room where you can try on clothes without physically touching a piece of fabric, or imagine visualizing furniture in your living room before purchasing it. These are just glimpses of the power of AI tools for eCommerce in action, blending the virtual and physical worlds seamlessly.


In this blog post, we delve into the dynamic realm of eCommerce and explore how AI tools for eCommerce and AI-powered third-party apps are revolutionizing the way we shop, transforming the mundane into the extraordinary. Brace yourself for a journey into the future of retail, where immersive and interactive shopping experiences become the new norm. The future of eCommerce awaits!

AI tools for online shopping

The Role Of AI In eCommerce

First things first, AI technologies, such as machine learning and natural language processing, have revolutionized the customer experience, empowering businesses to offer personalized, efficient, and engaging customer interactions like never before.


At the heart of AI’s role in eCommerce lies its ability to understand and adapt to individual customer preferences. Machine learning algorithms analyze vast amounts of data, including purchase history, browsing behavior, and social media interactions, to provide personalized recommendations tailored to each shopper. By harnessing the power of AI, businesses can deliver relevant and engaging product suggestions, enhancing the overall shopping experience, reducing cart abandonment rates, and fostering customer loyalty.


How HelloAva Provides AI-Powered Skincare Recommendations

HelloAva, a skincare and beauty startup, uses an AI-powered system to help users find the best products for their skin type. First, the customer must create a user profile and complete a brief skin quiz. From there, the AI-powered system analyzes the data and provides personalized recommendations tailored to the shopper from a bank of 2,000+ products.

AI-powered skincare recommendations

Furthermore, eCommerce AI tools enhance interactivity and engagement through conversational interfaces and chatbots. Natural language processing enables virtual shopping assistants to understand and respond to customer queries, providing real-time assistance and personalized recommendations. Customers can have interactive conversations, receive instant support, and feel as if they have a knowledgeable sales associate guiding them through their shopping journey.


Alexa, Siri, and Google Assistant are three well-known examples of AI voice assistants, and by 2025, experts predict that more than 150 million U.S. consumers will make use of the technology, a fine increase of over 10 million users over only four years. Nevertheless, these AI-powered assistants are not exclusively utilized by eCommerce giants, as many smaller-scale brands are also developing their own digital voice assistants to handle customer service tasks as well.   

AI voice assistants

Sensory Fitness and its AI Assistant - Sasha

The workout education outfit Sensory Fitness developed its voice-powered AI assistant Sasha to handle service phone calls. Like regular chatbots, Sasha utilizes NLG and NLU to carry out dynamic conversations, but with the addition of TTS (text-to-speech) technology that speaks out loud. This AI tool saves the fitness eCommerce brand around $30,000 per year.  


As AI continues to advance, the future of eCommerce holds the promise of even more captivating and immersive shopping experiences that will optimize the way we shop online even further. To learn more about the role of AI in eCommerce, check out our blog post on how AI is changing the landscape of the eCommerce industry.

Benefits Of Using AI For Creating Immersive Shopping Experiences

By harnessing AI technologies, businesses can leverage and benefit from advanced image recognition and visual analysis algorithms to enhance the visual aspects of their online stores. AI-powered recommendation systems utilize visual data to offer personalized product suggestions based on customers’ visual preferences and styles.

These visual-centric AI tools for eCommerce create a more interactive and visually stimulating environment for shoppers, encouraging deeper engagement and increasing the likelihood of a purchase. With AI’s ability to analyze visual data, businesses can further enhance the shopping experience by integrating augmented reality (AR) and virtual reality (VR) technologies, offering customers a truly immersive and interactive journey. 

The following section will explore how the so-called augmented reality (AR) technology is revolutionizing the eCommerce landscape and taking visual engagement to new heights.

Augmented Reality For Immersive Experiences

One technology that stands out as a game-changer for creating immersive and interactive shopping experiences is augmented reality (AR). Augmented reality has transformed how customers engage with products online, bridging the gap between the digital and physical worlds and offering a new dimension of interactivity.


AR allows customers to visualize products in their real-world environment by virtually trying them on, placing them in their homes, or interacting with them in a lifelike manner. This technology has revolutionized how customers make purchase decisions, providing them with a tangible and realistic preview of products before committing to a purchase.


One of the key advantages of using AR in eCommerce is the ability to address the limitations of traditional online shopping. With AR, customers can overcome the challenges of being unable to physically touch or try on products, leading to increased confidence and reduced hesitation in making a purchase. 


Whether trying on virtual clothes, test-fitting furniture, or previewing how cosmetics will look on their faces, AR empowers customers to make more informed decisions, resulting in higher satisfaction and reduced returns. For example, giant furniture online retailers like IKEA provide customers with their own AR app that permits potential customers to shop for furniture products online and see how they will look in their home setting before purchasing. 

AI for eCommerce - IKEA

All things considered, AR has emerged as one of the most powerful AI tools for eCommerce when it comes to creating immersive experiences. By enabling customers to visualize products in real-world environments, AR enhances the decision-making process, boosts confidence, and fosters a deeper connection between customers and the products they wish to purchase.

AI Tools for eCommerce: Enhanced Product Discovery And Recommendations

Nonetheless, the power of eCommerce AI tools extends beyond immersive experiences. AI tools have revolutionized product discovery and recommendations, providing customers with personalized and relevant suggestions that elevate their shopping journey.


AI algorithms play a pivotal role in understanding customer behavior and preferences. By analyzing vast amounts of data, including purchase history, browsing patterns, and demographic information, these algorithms generate personalized recommendations tailored to each individual. This level of personalization not only increases customer engagement but also significantly improves conversion rates.

Netflix personalized recommendations

Visual search and image recognition are additional AI-powered key features that enhance product discovery. With visual search, customers can upload or capture an image to find similar products, bypassing the need for text-based searches. AI algorithms analyze the image’s visual characteristics, enabling customers to discover products that align with their desired style or aesthetic. This technology makes the shopping process more convenient and efficient, as customers can find what they are looking for with just a few clicks or taps.


In a few words, AI tools for eCommerce have transformed and continue to transform product discovery and recommendations in eCommerce. By analyzing customer data, offering visual search capabilities, and providing personalized guidance, eCommerce businesses can enhance the overall shopping experience. These AI-driven enhancements increase customer engagement and satisfaction and contribute to higher conversion rates and long-term customer loyalty.

Future Trends in AI Tools for eCommerce

The future of AI in eCommerce holds exciting possibilities, with emerging technologies set to shape the industry in profound ways. Some of the trends that are poised to revolutionize the way people shop online include the following: 


  • Hyper-Personalization. AI algorithms will continue to evolve, enabling businesses to deliver highly personalized experiences tailored to individual preferences and behaviors.

  • Chatbot Advancements. Chatbots will become more sophisticated, employing natural language processing (NLP) and machine learning to provide personalized assistance, answer complex queries, and engage in more human-like conversations.

  • Predictive Analytics. AI-powered tools that provide predictive analytics will allow businesses to anticipate customer needs, optimize inventory management, and offer proactive recommendations, leading to improved customer satisfaction and increased sales.

  • Augmented Reality (AR) Enhancements. AR technology will continue to advance, offering enhanced visualizations, better product interactivity, and improved integration with eCommerce platforms.

  • Social Commerce. AI tools will play a significant role in social commerce, enabling businesses to leverage social media data and user-generated content for targeted advertising, influencer marketing, and personalized product recommendations.

  • Supply Chain Optimization. AI-driven supply chain management systems will optimize inventory forecasting, demand planning, and logistics, leading to more efficient operations, reduced costs, and faster order fulfillment.

  • Fraud Detection and Prevention. AI algorithms will continue to evolve to detect and prevent fraud in eCommerce transactions, safeguarding customer information and enhancing the overall security of online shopping.

  • Voice Search Optimization. Businesses will focus on optimizing their eCommerce platforms for voice search queries, ensuring that their products and services are easily discoverable through voice-activated virtual assistants.


The ever-evolving nature of technology ensures that new trends will continue to emerge, shaping the future of eCommerce and enhancing the overall customer experience.

Final Thoughts

In conclusion, AI tools for eCommerce have emerged as transformative forces in the eCommerce landscape, paving the way for immersive and interactive shopping experiences. From personalized recommendations and enhanced product discovery to the integration of augmented reality and the rise of voice commerce, AI has evolved how customers engage with eCommerce stores. 

AI tools for eCommerce

The potential for further innovation and growth in the eCommerce industry is immense as AI continues to evolve and shape the future of shopping. Exciting possibilities await as AI technologies advance, offering even more personalized, convenient, and captivating customer experiences. As we look ahead, it is clear that the synergy between AI and eCommerce holds tremendous promise, propelling the industry to new heights of success.

Get a Free Site Audit!

Contact Sales Specialist

Get Your Free Checkout Audit!

Contact Sales Specialist