Noibu is on a mission to build the best company for our customers and our team

The eCommerce error monitoring platform powering the world’s best eCommerce experiences

We are passionate about ensuring your eCommerce site doesn’t lose revenue and providing a seamless experience for your customers. To achieve this, we know we need to build the best environment for our team so they can support you.

Trusted by teams of all sizes, wordwide. eCommerce technical product leadership marketing

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Our Core Values

People First

Prioritize the happiness and well-being of our people


Build trust through honest communication

Results Oriented

Achieve goals and measure growth through clear metrics


We take accountability and responsibility and aren't afraid to take risks

Curiosity and Growth

Seek learning opportunities and strive for consistent personal development


Have a sense of humour!

See What Our Customers Have to Say

"Since we were still receiving new orders every day, we never expected to have an issue with the checkout, nor would we have found it without Noibu."

Nathalie Giroux

eCommerce Project Manager, Fruits & Passion

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"We're trying to be more consumer focused. And the fact that we can put a dollar value next to an error allowed us to have a business case to justify the work relative to the internal users such that we were able to create a better balance."

Eric Kelsey

Senior Technical Product Manager, Champion

"Noibu is something I definitely would recommend to anybody who is having that frustration with identifying and trying to correlate these different points of information for identifying what the root cause of an issue is within your customers' user experience."

Jared Poole

Technical Support Manager for Digital Commerce, Scrubs and Beyond

"I’m sure every retailer is facing the same problem. It’s hard to make sure that we as a business are operating at 100% on every browser and device known to man. We would spend a lot of time trying to replicate issues and get the whole scenario but customers don’t always know what browser they use or what device they are on."

Fiona Brown

Head of eCommerce and Digital Marketing, Joe Browns

"Being able to quantify errors resolved based on revenue saved is irreplaceable for me. I love being able to put a dollar amount to errors, so we actually know what level of priority it is."

Martine Knight

Director Digital Commerce, Nudestix

"We brought Noibu in, and it has been a huge success. Not only has it helped detect bugs prior to customers calling in and telling us about it, but it has also really helped with me and our engineers to really smooth out our process."

Jennifer Rodriguez

eCommerce Operations Analyst, Guess

"The value for Ribble is at multiple levels: visibility, speed, accuracy, priority - all things combined results in incredible value."

Matthew Lawson

Chief Digital Officer, Ribble Cycles


Noibu is an incredible place to work! We are fast paced and focused on driving impact for our customers. At the same time we like to have fun and care for our people.

- Ayesha Khan, Senior Product Manager


We’re a pretty humble bunch, but we love to tell our exciting story. If you are a member of the media and have an enquiry, please email media@noibu.com.

If you have any questions for our team, we would love to hear from you!

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