FAQ

Noibu is the leading ecommerce analytics & monitoring platform, built to surface what matters most across the customer journey, from errors and performance gaps to experience insights that influence conversion. By surfacing end-to-end shopping data, session replays, and full technical context—and now letting teams query it all in plain English through Noibu's AI Plugin—Noibu makes it easy to understand what's happening on your site, why it's happening, and what to do next.

Noibu continuously monitors your ecommerce site for errors, slowdowns, and user friction. If something is likely to impact revenue—like an unresponsive add-to-cart button or a broken checkout flow—you'll be alerted with details and estimated revenue impact so your team can act fast. You can also configure recurring summaries to stay ahead of trends.

Noibu surfaces the full range of conversion blockers across your store, including:

• Frontend errors (JavaScript, 3rd-party scripts)
• Site performance degradation (page speed, interactivity, Core Web Vitals)
• UX friction (broken flows, form abandonment, rage clicks)

Every issue is prioritized by business impact so your team can focus on what matters most.

Noibu brings several products together in one platform:

• Issues & Alerts — detect and resolve revenue-impacting errors faster with monitoring and real-time alerts.
• Sessions — session replay that lets you step into your customers' shoes and see the true impact of each friction point.
• Performance Monitoring — real user monitoring to pinpoint and eliminate the slowdowns that hurt conversion.
• Release Monitoring — automatically track how every deployment affects errors, performance, and site health so you can validate impact and ship with confidence.
• Page Analysis — heatmaps and scroll maps that visualize how users interact with each page.
• Mobile Monitoring — extend the same error, performance, and friction detection across your mobile website and mobile app, capturing 100% of sessions with no sampling.
• Log Monitoring — surface server-side log data for Salesforce Commerce Cloud (SFCC) alongside your frontend signals for a fuller picture of what's breaking.
• AI Plugin — connect Noibu to your LLM and ask your store questions in plain language. Find where you're losing revenue, understand why conversion dropped, and take next steps right inside the conversation.

Yes. Noibu's AI Plugin lets you connect Noibu to your LLM and ask your store questions in plain language—no dashboards required. You can find where you're losing revenue, understand why conversion dropped, and take next steps right inside the conversation. You can learn more at noibu.com/mcp.

Not at all. Noibu is built for ecommerce teams—not just developers. You'll get clear explanations, revenue context, and action steps that anyone across product, ecommerce, UX, or support can understand and triage. Technical detail is included when devs need it to resolve issues quickly.

Noibu serves the whole ecommerce org. Product teams use it to make confident, data-backed decisions; technical teams use it to fix the issues blocking customers from buying; UX teams use it to reveal hidden friction; and support and CX teams use it to turn vague customer complaints into actionable evidence.

Noibu's lightweight script passively listens to real user interactions in real time. When something breaks or underperforms—like a button that doesn't respond or a slow-loading page—Noibu automatically logs the issue, estimates its revenue impact, and alerts your team.

Yes. Noibu supports multi-store environments. Contact our team at info@noibu.com to get started with a configuration that fits your architecture.

Yes. During onboarding you can configure alerts and workflows to route the right issues to the right people across product, ecommerce, engineering, UX, and QA.

Traditional QA tools are built for engineers and often miss live issues. Noibu is purpose-built for ecommerce:

• Unifies technical + behavioral data
• Prioritizes by revenue impact
• Surfaces real issues users face in production

It's not just about catching bugs—it's about understanding and removing everything that stands between your customers and checkout.

No. NoibuJS is performance-optimized to run quietly in the background without affecting load speed or the user experience.

Yes. Noibu complements tools like Google Analytics, Shopify Analytics, and Heap by adding session-level insight and root-cause visibility. It also integrates with the ecommerce platforms teams rely on, including Shopify and Shopify Plus, Salesforce Commerce Cloud, Magento/Adobe Commerce, BigCommerce, SAP Hybris, and commercetools.

Yes. Noibu helps brands proactively monitor both staging and live environments so you can catch regressions before customers do. Your Customer Success Manager helps guide setup and keeps an eye on performance and errors through major changes—several customers have used Noibu to de-risk replatforming and migrations.

With one click you can sync a Noibu issue—complete with session data, stack traces, and revenue context—straight into your workflow tools like Jira. That saves back-and-forth and helps developers resolve issues faster.

Yes. Noibu captures and classifies errors from third-party scripts so you can distinguish them from your own code and route them to the right owner. You can share details securely via link for fast resolution.

Noibu does not collect or store PII, and blocks sensitive data from session recordings. We comply with GDPR, CCPA, SOC 2, and PCI DSS standards. You can review our security practices at our Trust Center.

Noibu goes beyond detection—it shows you exactly what's happening, why it matters, and how to fix it. Every issue includes estimated revenue impact, user session evidence, technical root cause, and next steps tailored to ecommerce workflows. Whether you're in product, engineering, UX, or ecommerce ops, Noibu connects insight to action.