The E-Commerce Toolbox
Expert Perspectives Podcast
Episode 31
How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss:
- Maintaining competitiveness in a market filled with promotions and discounts
- How to measure the right KPIs
- Using first-party data to personalize experiences
- How Canada Goose is leveraging social commerce and influencer marketing
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