Balancing Hyper-Personalization with Customer Trust

In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss:

• Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
• How generative AI is taking e-commerce into a new paradigm
• The ways generative AI has be utilized to connect the front and back end of Dell’s operations
• Balancing the line between personalization and building brand identity

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