Transitioning a Business From Offline to Online

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ksenia Rodionova, Head of eCommerce at Yum! Brands, to discuss:

• Transitioning a business from offline to online
• Maintaining profitability when moving online
• What brands can gain from moving online

Ksenia Rodionova is the digital dynamo behind Yum! Brands’ e-commerce success. As the Head of eCommerce, Ksenia is reshaping how we think about digital ordering in the Quick Service Restaurant industry, with her strategies leading to impressive growth and a digital-first approach. With a rich background across top-tier retail companies, she’s a master of digital sales channels and customer engagement. 

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