Noibu's 2025 state of ecommerce report
As 2024 drew to a close, the Noibu team set out to uncover the key challenges retailers faced throughout the year and the trends poised to shape ecommerce in 2025.
To gather these insights, we spoke with 100 ecommerce professionals across various retail sectors, gaining a comprehensive view of the shifting landscape and the road ahead.
Our findings spotlight the critical issues that hindered profitability, customer retention, and operational agility in 2024—key areas that retailers must tackle to stay competitive in the coming year.
They also shed light on the trends, pain points, and strategic priorities driving the industry forward, underscoring the resilience needed to navigate economic, technological, and market pressures.
This is not another data drop. It’s a call to action.
We’re here to challenge assumptions, call out the industry's hard truths, and offer actionable insights for ecommerce executives determined to maximize their potential in 2025. Armed with these findings, we’re ready to help our clients seize early opportunities and confidently navigate a promising year ahead.
This report covers:
- The biggest challenges ecommerce retailers are facing today
- How hidden errors are causing revenue loss
- The connection between errors and acquisition costs
- The role of operational reliability in building customer loyalty
- Key strategies to stay ahead of the competition in 2025 by addressing errors
