Now is a really exciting time for folks in the eCommerce space: online retail sales are expected to rise to over $6.5 Trillion this year as shoppers become more and more accustomed to the ease at which they can access products and services without leaving their home.
At the same time as the industry’s collectable revenue is growing, the space is also getting increasingly competitive. As of 2023, there are an estimated 12-14 million retail stores online, so it’s more important than ever to be able to stand out from the crowd.
In order to stand out, though, companies need to employ a multitude of tools and techniques to enable specialized functions, automations, personalizations, growth strategies, and more. And these tools are all out there, the only trouble is being able to identify which platforms and softwares bring about the best results, which ones other eCommerce professionals are using, and which ones suit your company’s needs best.
We scoured the internet to see what everyone else was recommending, spoke to our high-performing eCommerce customers, and rounded up the best of the best tools for you.
Here’s a breakdown of the 47 tools our eCommerce customers love that help their teams create new assets, analyze performance, gain insights, and optimize their website.
Table of Contents
eCommerce Business & Management Tools
eCommerce Website Tools
To build and host your eCommerce website.
1. Adobe Commerce (formerly Magento)
Description
Adobe Commerce is a powerful eCommerce platform that enables merchants to create, manage, and optimize their online stores. It provides a comprehensive suite of tools to help businesses build and maintain an effective online presence. With Adobe Commerce, merchants can easily create their own website using the drag-and-drop website builder, manage product catalogs, accept payments from customers, track orders and shipments in real-time, and much more. Adobe Commerce also provides integrated marketing solutions to help businesses reach out to new customers and increase sales. With its advanced analytics capabilities, merchants can gain insights into customer behavior to better understand their target audience and make informed decisions about how best to market their products or services.
G2 User Rating
Pricing
N/A
2. BigCommerce
Description
BigCommerce is an eCommerce platform that provides an end-to-end solution for setting up and managing an online store. The platform allows businesses to create their own custom website with features such as product catalogs, payment processing, order management, and more. With BigCommerce, businesses can easily manage their entire eCommerce operations from one place. It also offers powerful tools to help businesses grow their sales by optimizing their website for search engines and creating targeted marketing campaigns.
G2 User Rating
Pricing
Standard: $29.95/mo
Plus: $79.95/mo
Pro: $299.95/mo
Enterprise: Custom
3. Salesforce Commerce Cloud
Description
Salesforce Commerce Cloud is a cloud-based eCommerce platform that enables businesses to quickly and easily build, manage, and optimize their online stores. It provides features such as website building tools, payment processing, order management, customer data management, analytics, and more. With Salesforce Commerce Cloud’s powerful suite of tools, businesses can create an engaging shopping experience for their customers while also increasing sales and revenue. In addition to its comprehensive set of features, the platform also offers integrations with third-party services such as payment gateways and shipping providers. This makes it easier for businesses to expand their reach and offer a personalized shopping experience for their customers.
G2 User Rating
Pricing
N/A
4. SAP Commerce Cloud
Description
SAP Commerce Cloud is a comprehensive eCommerce solution that enables businesses to quickly and easily build, manage, and scale their online stores. It offers a powerful website builder with an intuitive drag-and-drop interface, allowing users to create stunning websites without any coding knowledge. Additionally, SAP Commerce Cloud provides various features such as product catalogs, order management, payment processing, customer service tools, analytics & reporting modules and more that help merchants to run their business in an efficient manner. With SAP Commerce Cloud’s advanced features and capabilities, businesses can create a seamless shopping experience for their customers while increasing their sales and profitability.
G2 User Rating
Pricing
N/A
5. Shopify (and Shopify Plus)
Description
Shopify is a website builder that provides an all-in-one eCommerce platform with features such as payment processing, inventory management, and customer service. Shopify Plus is an enterprise-level solution that provides more advanced features such as custom APIs, multi-channel integrations, and scalability. Both Shopify and Shopify Plus offer businesses the ability to quickly set up their online stores with minimal effort. With these solutions, businesses can easily customize their store design, manage orders, process payments, track inventory levels, provide customer support services, and more.
G2 User Rating
Pricing
N/A
6. Wix
Description
Wix is a website builder that enables businesses to create and manage eCommerce websites. It provides users with an easy-to-use drag-and-drop interface, allowing them to create professional looking websites without any coding knowledge.
Wix also offers a range of features specifically designed for eCommerce, such as payment gateways, product pages, shopping carts, and more. This makes it easy for businesses to set up their online store and start selling products or services quickly. Wix also provides marketing tools that help businesses promote their products and services online. These tools include SEO optimization, email marketing campaigns, social media integration, and more.
G2 User Rating
Pricing
Business Basic: $27/mo
Business Unlimited: $32/mo
Business VIP: $59/mo
7. WooCommerce
Description
WooCommerce is a popular eCommerce platform that helps businesses create an online store. It is a website builder and plugin for WordPress, which makes it easy to set up and manage an online store. WooCommerce has a range of features that make it attractive to business owners, such as payment gateways, shipping options, product management tools and more. It also offers customizable themes and templates to help businesses create an attractive website. With WooCommerce, businesses can quickly set up their own eCommerce store without having to hire a web developer or learn coding skills. This makes it an ideal choice for entrepreneurs who want to get their business up and running quickly.
G2 User Rating
Pricing
N/a
eCommerce Research Tools
To identify new growth opportunities, to learn about competitors, and to find new niche opportunities.
8. SEMrush
Description
SEMrush is one of the most popular SEOs tool for eCommerce marketing. This tool helps businesses research, analyze, and monitor themselves and their competitors in the digital space. It provides valuable insights into the performance of your competitors so that your marketing and product teams can make informed decisions about their own strategy. With SEMrush, you can find out what keywords you and your competitors are ranking for, get an overview of content gaps, and analyze backlinks. Additionally, SEMrush offers features such as social media monitoring and keyword research to help you optimize your eCommerce campaigns.
G2 User Rating
Pricing
Entry: Free
Pro: $119.95/ mo
Guru: $229.95/mo
Business: $449.95/mo
9. Ahrefs
Description
Like SEMrush, Ahrefs is an online SEO tool for marketing professionals. The platform helps eCommerce businesses gain insights into their competitors’ strategies, track the performance of their own campaigns, and optimize their websites for better search engine rankings.
Ahrefs can be used to monitor keyword trends, analyze backlinks, and identify potential link building opportunities. It also provides detailed analytics on website performance, social media engagement, and more. With Ahrefs’ advanced features, businesses can gain powerful insights into their target audience’s behavior and preferences.
G2 User Rating
Pricing
Lite: $99/mo
Standard: $199/mo
Advanced: $399/mo
10. Sparktoro
Description
Sparktoro is a marketing research tool that helps businesses gain insights into their audience and competitors. It enables companies to access deep consumer insights, find influencers and build better campaigns. Sparktoro offers an array of features such as audience segmentation, competitor analysis, content discovery, and more. With its powerful search engine, it can quickly scan millions of websites to provide accurate data about your target customers. Sparktoro also provides comprehensive reports that can help you make informed decisions about your marketing strategies and campaigns.
G2 User Rating
Pricing
Entry: Free
Basic: $38/mo
Standard: $112/mo
Agency: $225/mo
11. JungleScout
Description
JungleScout is a powerful eCommerce platform that helps businesses of all sizes to succeed on Amazon. It provides a suite of tools and resources to help you research and analyze potential products, manage your inventory, track sales, optimize your listings, and much more. JungleScout can be used by both established brands looking to expand their presence on Amazon as well as new business owners who are just starting out. With its easy-to-use interface and powerful analytics capabilities, JungleScout is the perfect tool for any eCommerce business looking to succeed on Amazon.
G2 User Rating
Pricing
Basic: $29/mo
Suite: $49/mo
Professional: $84/month
12. Brandwatch Consumer Intelligence
Description
Brandwatch is a consumer intelligence platform that provides insights into customer behavior, demographics, and trends. It helps companies in the eCommerce, marketing, and research industries to better understand their customers and make informed decisions.
Brandwatch collects data from millions of sources including social media, blogs, news sites, forums and more. It then uses advanced analytics to uncover insights into consumer behaviors and preferences. This data can be used to inform marketing strategies, product development decisions, customer service initiatives and more. Brandwatch also provides a range of tools for monitoring brand health, tracking competitor activities and identifying influencers in any given market or sector.
G2 User Rating
Pricing
N/A
eCommerce Business & Management Tools
To manage projects, daily operations, finances, and logistics around the eCommerce site.
Project Management Tools
13. Monday
Description
Monday.com is a project management tool that helps teams keep track of their projects and tasks, plan and organize their workflow, and collaborate with each other. It provides an easy-to-use dashboard with customizable columns, boards, views, and more to help teams stay on top of their work. The platform also offers integrations with other popular software tools so teams can easily share data and collaborate in real time. Monday.com is designed to make project management easier for teams of all sizes, from small businesses to large enterprises.
G2 User Rating
Pricing
Basic: $8/mo
Standard: $10/mo
Pro: $16/mo
Enterprise: Custom
14. Trello
Description
Trello is an online project management tool that helps teams and individuals stay organized and on top of their tasks. It is a digital platform that enables users to create boards, lists, and cards to keep track of projects, plan events, and organize tasks. Trello lets you add comments, assign tasks to team members, attach files, set due dates, and more. It also allows you to integrate with other third-party apps like Slack and Google Drive. With Trello, you can easily keep track of your projects while collaborating with your teammates in real time.
G2 User Rating
Pricing
Entry: Free
Standard: $5/mo
Premium: $10/mo
Enterprise: Custom
15. Fellow
Description
Fellow is a project management software that helps companies keep track of their projects, plan for the future, and organize their teams. It provides features such as task lists, timelines, and collaboration tools to help teams work together more efficiently. The software also offers a wide range of integrations with popular productivity tools like Slack and Google Calendar. With Fellow, eCommerce companies can easily manage their projects from start to finish while staying organized and on top of deadlines.
G2 User Rating
Pricing
Entry: Free
Pro: $6/mo
Business & Enterprise: Custom
16. Asana
Description
Asana is a project management tool that helps teams stay organized and keep track of their projects. It enables users to plan, organize, and collaborate on projects from start to finish. With Asana, teams can manage tasks, set deadlines, assign tasks to team members and track progress in real-time. It also offers advanced features such as project templates and automated workflows for streamlining processes. Asana makes it easy for teams to collaborate on projects by providing them with the tools they need to get things done efficiently.
G2 User Rating
Pricing
Entry: Free
Premium: $10.99/mo
Business: $24.99/mo
Enterprise: Custom
Business Operation Tools
17. Drift
Description
Drift is a conversational marketing and chatbot platform. As well as allowing users to manually build out complex journeys within the tool, the software also leverages natural language processing (NLP) to understand customer queries and respond with relevant information. This helps businesses save time and money by automating customer service and sales processes. Drift also provides an intuitive interface for customers to interact with the chatbot, making it easier for them to find the answers they need quickly. With Drift, businesses can provide a personalized experience for their customers while increasing efficiency and reducing costs.
G2 User Rating
Pricing
Premium: $2500/mo
Advanced & Enterprise: Custom
18. QuickBooks Online
Description
QuickBooks is an accounting software that helps companies manage their finances. It offers features such as invoicing, budgeting, and tax preparation. It also allows users to track their expenses and income. QuickBooks provides a comprehensive view of a company’s financial health, enabling them to make informed decisions about their business. It also helps businesses manage cash flow by providing detailed reports on sales and expenses. With QuickBooks, eCommerce companies can easily keep track of their finances and make sure they are running smoothly.
G2 User Rating
Pricing
Easy Start: $11/mo
Essentials: $22/mo
Plus: $33/mo
Advanced: $70/mo
19. Veeqo
Description
Veeqo is a cloud-based inventory management system designed to help eCommerce companies manage their stock levels, orders, and shipping. It provides an easy-to-use interface that allows users to quickly view stock levels, set up new orders, and track shipments. Veeqo also helps automate manual processes such as order fulfillment and product returns. With its intuitive design and powerful features, Veeqo can help eCommerce companies save time and money while increasing efficiency.
G2 User Rating
Pricing
Free
20. Spocket
Description
Spocket is a dropshipping platform that eliminates the need to hold inventory and erases upfront costs for retailers. With Spocket’s carefully vetted partners, eCommerce businesses can access a global network of suppliers, get great deals on products, and benefit from fast shipping times that keep customers happy. The platform also provides automated shipping and fulfillment, allowing merchants to save time and money while expanding their reach.
G2 User Rating
Pricing
Entry: Free
Starter: $29.99/mo
Pro: $49.99/mo
Empire: $99.99/mo
21. ShipStation
Description
ShipStation is a web-based shipping solution that helps eCommerce companies streamline their order fulfillment process. It provides an easy-to-use platform that allows users to manage, process, and ship orders quickly and efficiently. ShipStation integrates with over 150 of the most popular marketplaces, and offers features such as automated order processing, label printing, tracking updates, supplier-assignment, and more. With ShipStation’s wide range of features, eCommerce companies can save time and money by automating their shipping process.
G2 User Rating
Pricing
Starter: $9.99/mo
Bronze: $29.99/mo
Silver: $59.99/mo
Gold: $99.99/mo
Platinum: $149.99/mo
Enterprise: $229.99/mo
22. Webgility
Description
Webgility is a software solution that helps eCommerce companies streamline their checkout process. It provides a unified platform for all the activities related to payment processing, order management, and inventory tracking. The software integrates with popular eCommerce platforms like Shopify, WooCommerce, Magento, and Bigcommerce, and with accounting solutions such as Quickbooks Online or Desktop. Webgility also offers features like real-time analytics and reporting so that businesses can have better insights into their performance. With Webgility’s help, eCommerce companies can save time and resources while increasing customer satisfaction through faster checkouts and better order management.
G2 User Rating
Pricing
Pro: $109/mo
Advanced: $199/mo
Premium: $399/mo
23. A2X
Description
A2X is a powerful tool that helps eCommerce companies manage their financial data. Built with eCommerce accountants at the center of the platform, it automates the reconciliation process, providing accurate and up-to-date financial information. A2X integrates with Amazon, eBay, Etsy, Shopify, and Walmart, allowing accountants to move away from spending countless hours tediously downloading files and poking around in spreadsheets. This enables eCommerce companies to save time and money while ensuring accuracy in their accounts.
In addition, A2X can help with tax compliance by automatically generating all the necessary documents for filing taxes accurately and on time.
G2 User Rating
Pricing
Sales-channel dependant
Prices from $19/mo to $149/mo
24. Gorgias
Description
Gorgias is a customer service software that helps eCommerce companies provide better customer service. It offers features such as automated customer support, live chat, ticketing system, help desk automation, and more. With Gorgias, eCommerce companies can streamline their customer service process and deliver faster response times to their customers. Gorgias also provides powerful insights into customer behavior and preferences so that companies can better understand their customers and tailor their services accordingly.
G2 User Rating
Pricing
Starter: $10/mo
Basic: $60/mo
Pro: $360/mo
Advanced: $900/mo
Enterprise: Custom
eCommerce Marketing Tools
To grow awareness and demand, to engage with new customers and test hypotheses, and to increase traffic and drive sales.
Social Tools
25. TikTok Ads
Description
TikTok is a popular social media platform that provides great opportunities for viral eCommerce marketing. It has become increasingly popular among Generation Z, making it a great place for eCommerce companies to market their products. With TikTok, you can engage with prospective customers in a fun and unique way, creating content that stands out from the crowd. You can also use TikTok to promote your products through influencers and user-generated content. By leveraging the power of TikTok, you can reach more potential customers and increase sales for your business.
G2 User Rating
Pricing
Average TikTik Ad CPM: $10
26. Buffer
Description
Buffer is a social media scheduling tool that helps businesses manage their social media campaigns. It allows them to schedule posts to be published on multiple platforms at once, so they don’t have to manually post each message. Buffer also provides analytics, so businesses can measure the performance of their campaigns and optimize them for better results. Additionally, Buffer offers insights into trends and topics related to their industry, helping eCommerce businesses stay up-to-date with the latest developments in the field.
G2 User Rating
Pricing
Entry: Free
Essentials: $5/mo
Team: $10/mo
Agency: $100/mo
27. Hootsuite
Description
Hootsuite is a powerful social media scheduling and management tool that helps businesses manage and track their social media presence. It enables users to schedule posts, track brand mentions, and analyze engagement across multiple channels. Hootsuite also provides detailed analytics on how well your posts are performing, allowing you to identify which content works best and adjust accordingly. With Hootsuite, eCommerce businesses can easily create an effective social media strategy that will help them reach more customers and increase sales.
G2 User Rating
Pricing
Professional: $99/mo
Team: $249/mo
Business: $739/mo
Enterprise: Custom
Referral and Rewards Management Tools
28. Yotpo
Description
Yotpo is a platform that helps businesses to collect and manage reviews from their customers. It enables businesses to leverage customer reviews, ratings, and photos for marketing purposes. Yotpo helps brands to increase trust among potential customers by displaying authentic customer reviews on their website or other channels.
Yotpo also offers features such as review filtering, automated email campaigns for collecting reviews, product recommendations based on user reviews, and more. With these features, eCommerce businesses can create a more personalized experience for their customers and build trust with them. Yotpo also provides analytics and insights so that businesses can understand how their customers feel about their products or services.
G2 User Rating
Pricing
Entry: Free
Growth: $19/mo
Prime: $59/mo
Powerhouse: $199/mo
Enterprise: Custom
29. Smile.io
Description
Smile.io is a loyalty and rewards program that helps eCommerce companies increase customer engagement and retention. It allows customers to earn points for their purchases, referrals, and other activities. These points can then be redeemed for discounts, free shipping, exclusive products, or other rewards. The platform also provides tools to track customer behaviour and preferences so that companies can tailor their loyalty programs accordingly. With Smile.io, eCommerce companies can easily create personalized experiences for their customers while increasing customer loyalty and sales at the same time.
G2 User Rating
Pricing
Entry: Free
Starter: $49/mo
Growth: $199/mo
Pro: $599/mo
30. ReferralCandy
Description
ReferralCandy is a referral program software solution that helps eCommerce companies increase their sales and customer loyalty. The software helps eCommerce professionals run and manage their referral programs, which encourages customers to refer their friends and family to the company’s products or services. ReferralCandy provides tools for tracking referrals, sending rewards, and analyzing results. It also allows companies to customize their referral program to meet their individual needs. With the platform on hand, eCommerce companies can easily create a powerful referral program that will help them drive more sales and increase customer loyalty.
G2 User Rating
Pricing
Premium: $47/mo
Plus: $239/mo
Enterprise: Custom
Testing and Experimentation Tools
31. Optimizely Web Experimentation
Description
Optimizely Web Experimentation is an incredibly useful A/B Testing tool for digital marketers. The platform allows them to run A/B test experiments on their website and measure the results in real-time. This helps them to make data-driven decisions about their marketing campaigns, and work towards increasing conversions.
Optimizely also provides insights into customer behaviour, allowing marketers to understand how visitors interact with their website. They can use this data to optimize the user experience and create more effective marketing campaigns. Additionally, Optimizely allows marketers to track the performance of different campaigns so that they can see which ones are working best for them.
G2 User Rating
Pricing
Custom
32. AB Tasty
Description
AB Tasty is a website optimization platform that helps eCommerce businesses improve their marketing efforts. It does this by allowing them to run A/B tests on their websites and track the results. This helps them understand what works and what doesn’t, so they can make informed decisions about their marketing campaigns. AB Tasty also provides tools to personalize content for each user, helping marketers target the right people with the right message. By using AB Tasty, eCommerce businesses can optimize their website performance and maximize their ROI from online marketing campaigns.
G2 User Rating
Pricing
Custom
Campaign Automation and Management Tools
33. EngageBay
Description
EngageBay is a comprehensive CRM platform that combines all the essential tools needed for marketing, sales, and customer service. It offers an integrated suite of features such as email marketing, lead management, customer support and more. With EngageBay, businesses can easily manage their customers in one place and track their progress over time. The platform also provides insights into customer behaviour to help businesses make better decisions about how to engage with their customers. EngageBay is a great tool for businesses looking to streamline their customer engagement process and increase ROI.
G2 User Rating
Pricing
Entry: Free
Basic: $13.79/mo
Growth: $45.99/mo
Pro: $91.99/mo
34. Omnisend
Description
Omnisend is a powerful marketing tool that enables eCommerce businesses to reach their customers with automated campaigns. It provides a suite of tools for email, SMS, web push notifications, and social media outreach. With Omnisend, businesses can create tailored campaigns based on customer behaviour and segmentation criteria. They also have access to advanced analytics and reporting features to help them measure the success of their campaigns. Omnisend also offers integrations with popular eCommerce platforms such as Shopify, BigCommerce, and Magento to help businesses easily manage their outreach efforts.
G2 User Rating
Pricing
Entry: Free
Standard: $16/mo
Pro: $59/mo
35. Campaign Monitor
Description
Campaign Monitor is a company that specializes in email marketing solutions. It allows businesses to design and send personalized, automated emails to customers in order to increase engagement and generate more sales. With Campaign Monitor, businesses can create targeted campaigns that are tailored to their specific needs and audience. The platform also offers powerful analytics to measure the performance of campaigns and understand customer behaviour.
G2 User Rating
Pricing
Basic: $9/mo
Unlimited: $39/mo
Premier: $199/mo
36. Active Campaign
Description
Active Campaign is a company that provides marketing automation and customer relationship management (CRM) software. It helps businesses to automate their marketing activities, manage customer relationships, and track customer engagement. Active Campaign offers a wide range of features such as email marketing, lead scoring, contact segmentation, website tracking, personalization, digital advertising, and more. It also provides advanced analytics to help businesses better understand their customers and optimize their campaigns for maximum success.
G2 User Rating
Pricing
Lite: $9/mo
Plus: $49/mo
Professional: $149/mo
Enterprise: Custom
37. Klaviyo
Description
Klaviyo is a powerful marketing platform for eCommerce companies that helps them to grow their business by providing personalized customer experiences, automated email and SMS campaigns, and in-depth analytics. Klaviyo can help companies create targeted email campaigns that are tailored to each individual customer’s needs and preferences. Additionally, it provides insights on customer behaviour so that companies can optimize their campaigns for better performance.
G2 User Rating
Pricing
Entry: Free
Email: $45/mo
Email & SMS: $60/mo
38. Constant Contact
Description
Constant Contact is a company that helps businesses engage with their customers and grow their business. The company provides a comprehensive suite of tools to help businesses create, manage, and measure their online presence. This includes social media management, email marketing, landing pages, online forms, digital advertising, and more. Constant Contact also offers educational resources to help businesses better understand how to use these tools effectively. With Constant Contact’s services, businesses can maximize customer engagement and increase sales through targeted campaigns.
G2 User Rating
Pricing
Core: $9.99/mo
Plus: $45/mo
Essential: $99/mo
Advanced: $599/mo
Ultimate: $899/mo
39. Google Ad Manager
Description
Google Ad Manager is a powerful tool for eCommerce marketing. It allows businesses to easily create, manage and optimize their Google Ads campaigns. With Google Ad Manager, businesses can target their desired audience with precision and increase the effectiveness of their campaigns. Furthermore, it also helps businesses to track the performance of their campaigns and make necessary adjustments accordingly.
Google Ad Manager is an invaluable tool for eCommerce marketing as it allows businesses to take advantage of Google Ads features such as remarketing, dynamic ad targeting, and automated bidding strategies. This makes it easier for them to reach the right customers with the right message at the right time and drive more traffic and sales.
G2 User Rating
Pricing
Average CPA for eCommerce is $45.27 for Search Ads and $65.80 for Display Ads.
Other Marketing Tools
40. HubSpot Marketing Hub
Description
HubSpot is a premier marketing tool for businesses. The platform helps marketers create, manage, and optimize their online presence in order to drive more traffic and more sales. With HubSpot, eCommerce businesses can easily create campaigns, track customer behaviour and engagement, segment audiences for targeted messaging, and analyze their results. It allows eCommerce businesses to build stronger relationships with customers while increasing the traffic to the website.
G2 User Rating
Pricing
Entry: Free
Starter: $50/mo
Professional: $800/mo
Enterprise: $3600/mo
41. Nosto
Description
Nosto is a company that makes personalized shopping experiences possible for eCommerce companies. The company’s mission is to make online shopping easier and more enjoyable by providing personalized recommendations and tailored content. Nosto uses machine learning algorithms to understand customer behaviour and preferences, enabling eCommerce companies to offer highly personalized product recommendations, dynamic pricing, and automated marketing campaigns. By leveraging Nosto’s technology, eCommerce businesses can increase customer engagement, conversions, and sales.
G2 User Rating
Pricing
Unavailable (original minimum fee pricing quotes at $500/month)
42. Canva
Description
Canva is a web-based graphic design platform. It enables users of all skill levels to create social media graphics, presentations, posters and other visual content. The company provides access to a library of more than one million photographs, graphics and fonts. It also offers an easy-to-use drag-and-drop interface and access to professionally designed templates. Users can also collaborate with others in real time on designs. Canva provides a range of features for businesses such as marketing campaigns, digital signage, logo creation and more. It also offers integration with other popular software platforms such as Slack and Dropbox.
G2 User Rating
Pricing
Entry: Free
Pro: $16.99/mo
Teams: $19.99/mo
43. Compressor.io
Description
Compressor.io is a powerful online tool that helps optimize images for faster loading on websites. The software reduces the size of images while keeping the quality intact, allowing retailers to upload hundreds of photos and graphics to the website without impacting site speed. Compressor.io also offers a range of features such as automatic image resizing, cropping, and compression settings for different formats like JPEG, PNG and GIF. This makes it an ideal choice for eCommerce professionals who want to speed up their page loading time without compromising on image quality.
G2 User Rating
N/A
Pricing
Entry: Free
Pro: $50/yr
eCommerce Analytics Tools
To understand how well you are performing, to identify improvements, and to spot any leaks in the sales funnel.
44. Google Analytics
Description
Google Analytics is one of the most widely used tools to measure, analyze, and report on website data. It provides insights into the performance of websites and helps businesses make data-driven decisions. With Google Analytics, users can track website visitors, understand their behaviour on the site, and identify opportunities for improvement. It also helps in understanding user engagement and retention rates. Additionally, it can be used to measure marketing campaigns and understand the effectiveness of different strategies. With this information at hand, businesses can optimize their online presence and maximize ROI from their campaigns.
G2 User Rating
Pricing
Entry: Free
Google Analytics 360: $12500/mo
45. Zuko
Description
Zuko.io is an analytics software that specializes in optimizing eCommerce checkout forms. Their platform is designed to help businesses track and analyze customer behavior to identify where and why visitors abandon their forms. By providing data on each form field, Zuko allows businesses to understand their user experience (UX) issues and make data-driven improvements to increase their form conversion rates. Zuko’s product is user-friendly and easy to set up, with no need to tag each field individually. With just two tags, businesses can start using Zuko to improve their form experience and boost their conversion rates (meaning more sales!).
Pricing
Entry-Tier – £100 per month
Mid-Tier – £250 per month
Pro-Tier – £500 per month
Enterprise – Custom
*Free Trial Available
46. Noibu
Description
Noibu is an eCommerce website monitoring and error detection tool that helps companies identify, prioritize, and resolve bugs on their websites. The software detects issues in real-time, allowing businesses to quickly address any customer-impacting problems. Noibu also provides detailed insights about the impact and cause of each detected error, helping eCommerce companies make better decisions about how to tackle their error backlog. With its comprehensive feature set, Noibu is an invaluable tool for any eCommerce company looking to stay ahead of the competition and maintain a healthy website.
G2 User Rating
Pricing
Custom
47. Kissmetrics
Description
Kissmetrics is a powerful analytics tool that can help eCommerce businesses gain valuable insights into their customers’ behaviour and preferences. It provides real-time data and metrics to help eCommerce businesses understand their customers better, identify opportunities for growth, and measure the success of their marketing campaigns in dashboards. With Kissmetrics, eCommerce businesses can track user actions across multiple devices, measure the impact of marketing campaigns on revenue, and analyze customer segmentation to better target their marketing efforts. Kissmetrics also provides advanced features such as A/B testing, funnel analysis, cohort analysis, and more to help eCommerce businesses optimize their operations.
G2 User Rating
Pricing
Silver: $299/mo
Gold: $499/mo
Platinum: Custom
Summary
The eCommerce industry is experiencing rapid growth, and the best way to see your business grow alongside it is to take advantage of softwares available in the market.
With numerous platforms and technologies available for reaching customers, making them engaged with your content, and guiding them through the buying process, it’s crucial to determine which ones to implement in your setup.
We hope this guide has helped narrow down your options and point you in the right direction to start growing your business!
