Established as a leading enterprise e-commerce platform, BigCommerce is a modern SaaS provider that allows retail brands to create robust and unique online experiences without compromising on security, stability, or scalability.
However, due to the wide range of customizations, integrations, and features it offers, no e-commerce platform that promises this level of flexibility and control over online experiences can be immune to technical errors. That’s where Noibu comes in.
With Noibu as its health and performance monitoring co-pilot, BigCommerce can empower customers with a one-click integration to deliver frictionless shopper experiences by addressing revenue-impacting website bugs with unparalleled efficiency.
With that said, we’re thrilled to announce BigCommerce’s partnership with Noibu. This collaboration empowers BigCommerce merchants to leverage Noibu’s powerful error monitoring capabilities. By integrating Noibu with their stores, brands can gain valuable insights to detect and resolve bugs quickly and efficiently, ensuring a smooth shopping experience for their customers.
What Does this Partnership Mean for BigCommerce?
Apart from being a go-to error monitoring and performance platform for online brands, Noibu is also actively working with BigCommerce’s development team to address any platform-level bugs that may be affecting multiple websites they power.
With Noibu deployed on the BigCommerce backend, we are able to eliminate many customer-affecting errors to enhance the overall performance of the platform and improve the quality of solutions and services it provides.
To better understand and unpack this impact, let’s take a look at a couple of platform-level errors that Noibu helped BigCommerce’s development team detect and resolve:
Revenue-impacting Errors Detected by Noibu Across BigCommerce Domains
Below are two critical errors that Noibu detected on the BigCommerce platform that had been impacting shopper experiences and potentially affecting conversions as well.
Let’s break down these errors, their causes, and their impact:
Error #1: Page Already Has an Active Payment Session (Apple Pay)
What is the error about?
One of the most commonly occurring third-party errors, this bug is encountered when users try to complete a purchase and pay using Apple Pay. The error message they receive is, “Page already has an active payment session.” This prevents them from proceeding to the next step of the checkout process.
Why is this error caused?
The error suggests that the site is trying to start a new payment process while there is one already in progress. Probable causes include issues with how the website manages payment sessions or a user action that unintentionally triggers multiple payment sessions.
What is the impact of this error?
As you might have already guessed, this checkout error can directly impact conversion rates as shoppers trying to complete a purchase via Apple Pay might end up being endlessly stuck at this stage.
That resulted in a significant number of e-commerce experiences being disrupted by the error. Not only was this error detected by Noibu, but our platform also helped the BigCommerce team immediately implement the fix to prevent it from disrupting user experiences further.
Error #2: Address ID <address ID> Does Not Exist
What is the error about?
This error occurs when users enter specific addresses in the checkout form to complete their purchase. They end up receiving the error message “Address id <address id> does not exist,” preventing them from progressing to the next stage of the process, likely causing frustration and potentially abandonment.
Why is this error caused?
This error message suggests that the site cannot find a specific address ID, without which it is unable to proceed. This could be due to a mismatch or absence of address information in the database or an issue with how the system accepts and validates addresses during checkout.
What is the impact of this error?
Commonly affecting users across devices and browsers, with a high occurrence on iPhones using Safari and Windows 10 using Chrome, this error impacts the user at the very last stage of checkout, leading directly to lost sales and buyer frustration.
Noibu found the above error occurs fairly commonly and can have a significant impact on businesses’ revenue.
Noibu was able to detect and help the team resolve this error to prevent any further abandonment or loss of revenue due to being stuck in the error stage.
What Lies Ahead For BigCommerce and Noibu?
Our nascent partnership with BigCommerce over the past few weeks has reinforced our belief in the vast potential that lies ahead to help e-commerce businesses deliver the best possible experiences by optimizing their error detection and resolution workflows.
We’re excited to continue working closely with the BigCommerce team to ensure its customers can rely on a robust platform that prides itself on offering high-quality website experiences.
To experience the magic of Noibu for yourself, sign up for a checkout audit and let Noibu uncover errors that could be disrupting your e-commerce experience.
For more information on the partnership, visit the Noibu x BigCommerce FAQ.
