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Jim Parris

Ecommerce architect Jim Parris on how to approach bugs and instability

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Leveraging data-driven customer experience insights for strategic decision making

Top 10 learnings from the first 10 episodes of The Ecommerce Toolbox: Expert Perspectives podcast

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The role of a seamless ecommerce checkout flow in optimizing your site for conversions

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All you need to know about digital experience monitoring

Decision theory

How to leverage decision theory to boost ecommerce growth: Insights from Brian Dhatt, CTO of BigCommerce