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eCommerce SaaS Leader Adds Executive Support to Propel Growth

Noibu Leadership team

Leading eCommerce error monitoring software firm adds accomplished marketing executive, Laura Sweet, to join forces with tech veteran CEO and dynamic founding team to accelerate growth.

OTTAWA, July 22, 2020Noibu Technologies, creators of the leading eCommerce error monitoring platform, announced today it has strengthened its leadership with Laura Sweet as its Vice President of Marketing, to further support the company’s outlier growth.

“Noibu has experienced exceptional success and demonstrated leadership in our industry,” said CEO and Co-Founder Dan Cardamore. “In order to scale and continue to demonstrate our leadership and expertise, we needed someone who has done this before – as successfully as Laura has.”

An accomplished marketing and growth executive, Laura has spent her last 10 years in the IT, financial, not-for-profit, and B2B SaaS industries. Her last five years were with B2B Enterprise SaaS success-story, Assent Compliance, where Laura built the Marketing function from the ground up – developing a leading global brand, and new emerging category.

“Leveraging Laura’s demonstrated success with Assent will propel Noibu even further,” said Cardamore. “We’re thrilled she is joining forces with Noibu to accelerate our incredible growth story.”

Dan Cardamore is an Ottawa tech veteran, having held senior and executive engineering roles at Apple, Blackberry, QNX, JDS Uniphase, and Nortel. Co-founders Robert Boukine, Kailin Noivo, and Filip Slatinac have held roles at IBM, Ciena, Nokia, CIBC, and BMO, and have demonstrated their strength in building companies centered around customer success and a strong culture.

By assisting in preventing multi-million-dollar revenue losses for enterprise retailers, Noibu is projected to accelerate its rapid growth rate with Laura’s guidance in growth, brand, and go-to-market strategy.

About Noibu Technologies

Serving enterprise customers globally, Noibu is the industry leader in eCommerce error monitoring and lost revenue prevention. Noibu’s software platform monitors your eCommerce site and flags and prioritizes errors that prevent real customers from checking out, while collecting all the information required to quickly resolve them. For more information, visit

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