How Avon (Fruits & Passion) detected a critical checkout outage affecting 21% of shoppers using Noibu

Background

 

Montreal-based Fruits & Passion has been a staple body product brand for Quebec, Canada, despite the inspiration they get from Italian traditions. With over 22 brick-and-mortar store locations across four different Canadian provinces, Fruits & Passion also established an ecommerce site using the Magento 2 platform. 

Problem

 

Fruits & Passion had an overwhelming sense that they had many errors on their site. Prior to using Noibu, Fruits & Passion employees would manually go through the site and check for errors. Not only was this an ineffective process, like many organizations, but they didn’t have the resources to maintain it either. Nevertheless, they were left with no mechanism to actually detect the website errors. 

 

Solution

 

Using Noibu allowed for real-time monitoring and error detection on fruits-passion.com. Once an error was identified, it would be simple for Fruits & Passion to send the error off to the development team to be fixed. Beyond this, Fruits & Passion could identify other market opportunities as the team better understood client behaviour through the session playback. 

 

Outcome

 

Through using Noibu, Fruits & Passion saw instant results. Within days, the team was able detect a critical checkout outage affecting 21% of shoppers. Without Noibu, it’s unlikely that the team would have been able to diagnose the root of the problem. By fixing this issue, it resulted in significant savings going forward, not only in resources but in customer sales too. The team gained peace of mind on the error front and could now focus on driving sales.

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